Swire Coca-Cola, USA
2 days ago Be among the first 25 applicants
Who is Swire Coca-Cola? We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.
Why you’ll love working at Swire Coca-Cola:
Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
Health Savings Accounts w/company match
FREE virtual primary care, acute care and physical therapy
FREE Employee Assistance Program
Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
Discounted & free product
Tuition reimbursement
Opportunities for career advancement
In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about. Note: Enrollment in a Swire Medical Plan is required for some benefits.
Job Details Job Level: 7
What does a Sr Manager of External Communications do at Swire Coca-Cola? They will lead the company's public-facing communications strategy for Swire Coca-Cola, USA. This role combines strategic leadership with hands‑on execution, ensuring consistent, positive representation of the company's messages, brand, values, and achievements across paid, earned, shared, and owned channels. The successful candidate is a seasoned communicator who thrives in a dynamic environment. This role will showcase how our company invests in and cares for our people, planet, partnerships, and communities while demonstrating unwavering quality, resilience, and commitment to those we serve.
Responsibilities
Lead the development of a paid, earned, shared, and owned communication strategy that enhances Swire Coca-Cola’s brand and presence on external‑facing platforms
Lead and develop paid media content and execution; earned media outreach, including press releases and media pitches; all company social media channels; as well as the company website and other owned media channels
Serve as a key advisor to senior leadership on external messaging, public positioning, and media engagement
Develop a robust social media calendar, support the ongoing social media postings of the CEO, and provide regular suggested social media posts for senior leaders
Provide crisis communication support in coordination with cross‑functional teams
Monitor industry trends, news cycles, and social sentiment to identify risks and opportunities
Support community relations and corporate social responsibility initiatives by amplifying partnerships, events, and sustainability efforts
Represent the communications function on cross‑functional project teams supporting major business initiatives
Provide regular reporting to track metrics for the external communications program
Partner with internal communications and other teams to align external and internal messaging
Perform other duties as assigned
Requirements
Bachelor's Degree required
A degree in Journalism, Communications, Public Relations, or Marketing preferred
6‑8 years public relations or communications experience, either as part of an in‑house communications team or in an agency or news media setting required
Proven experience managing external communications for a complex, multi‑location organization preferred
Demonstrated ability to manage outside agencies and partners preferred
Bilingual skill set in English and Spanish preferred
Ability to independently identify stories, develop media news hooks, match stories to journalists, and have the persistence to appropriately identify, pitch, and secure media coverage
Excellent written, verbal, and interpersonal communication skills, with demonstrated ability to independently create crisp, effective copy for various audiences
Demonstrated ability to work cross‑functionally across teams and execute communication initiatives from concept to delivery
Demonstrated ability to independently manage multiple projects to deadline with minimal oversight
Come and join our sparkling team! Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E‑Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Swire Coca-Cola does not sponsor applicants for work visas.
Seniority level Director
Employment type Full-time
Job function Marketing, Public Relations, and Writing/Editing
Industry Food and Beverage Services
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Who is Swire Coca-Cola? We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.
Why you’ll love working at Swire Coca-Cola:
Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match
Health Savings Accounts w/company match
FREE virtual primary care, acute care and physical therapy
FREE Employee Assistance Program
Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)
Discounted & free product
Tuition reimbursement
Opportunities for career advancement
In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about. Note: Enrollment in a Swire Medical Plan is required for some benefits.
Job Details Job Level: 7
What does a Sr Manager of External Communications do at Swire Coca-Cola? They will lead the company's public-facing communications strategy for Swire Coca-Cola, USA. This role combines strategic leadership with hands‑on execution, ensuring consistent, positive representation of the company's messages, brand, values, and achievements across paid, earned, shared, and owned channels. The successful candidate is a seasoned communicator who thrives in a dynamic environment. This role will showcase how our company invests in and cares for our people, planet, partnerships, and communities while demonstrating unwavering quality, resilience, and commitment to those we serve.
Responsibilities
Lead the development of a paid, earned, shared, and owned communication strategy that enhances Swire Coca-Cola’s brand and presence on external‑facing platforms
Lead and develop paid media content and execution; earned media outreach, including press releases and media pitches; all company social media channels; as well as the company website and other owned media channels
Serve as a key advisor to senior leadership on external messaging, public positioning, and media engagement
Develop a robust social media calendar, support the ongoing social media postings of the CEO, and provide regular suggested social media posts for senior leaders
Provide crisis communication support in coordination with cross‑functional teams
Monitor industry trends, news cycles, and social sentiment to identify risks and opportunities
Support community relations and corporate social responsibility initiatives by amplifying partnerships, events, and sustainability efforts
Represent the communications function on cross‑functional project teams supporting major business initiatives
Provide regular reporting to track metrics for the external communications program
Partner with internal communications and other teams to align external and internal messaging
Perform other duties as assigned
Requirements
Bachelor's Degree required
A degree in Journalism, Communications, Public Relations, or Marketing preferred
6‑8 years public relations or communications experience, either as part of an in‑house communications team or in an agency or news media setting required
Proven experience managing external communications for a complex, multi‑location organization preferred
Demonstrated ability to manage outside agencies and partners preferred
Bilingual skill set in English and Spanish preferred
Ability to independently identify stories, develop media news hooks, match stories to journalists, and have the persistence to appropriately identify, pitch, and secure media coverage
Excellent written, verbal, and interpersonal communication skills, with demonstrated ability to independently create crisp, effective copy for various audiences
Demonstrated ability to work cross‑functionally across teams and execute communication initiatives from concept to delivery
Demonstrated ability to independently manage multiple projects to deadline with minimal oversight
Come and join our sparkling team! Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E‑Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Swire Coca-Cola does not sponsor applicants for work visas.
Seniority level Director
Employment type Full-time
Job function Marketing, Public Relations, and Writing/Editing
Industry Food and Beverage Services
#J-18808-Ljbffr