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24 Seven Talent

Social Media Specialist

24 Seven Talent, Lansing, Michigan, United States

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Social Media Specialist 24 Seven Talent

Location: Detroit, MI (onsite 3 days per week)

Hours per week: 40

Duration: Ongoing full‑time, possibly freelance/contract‑to‑hire

Timing: Nov/Dec

Responsibilities

Create and manage social/digital programs that bring the brand to life for consumers, championing the ongoing refinement of the consumer brand experience and ensuring brand consistency.

Develop and manage the social media calendar and content, and approve agency work that aligns with the brand tone, resonates with target audience and ensures proper execution according to established timelines.

Evaluate the social landscape and key competitor efforts and provide trend insights and recommendations.

Monitor and engage with the brand’s social community across all social channels with an ‘always on’ mentality, including after hours and weekends as needed.

Evaluate campaign and social performance to create reports that include recommendations to improve engagement, expand audience, and increase relevance.

Develop and maintain relationships with key stakeholders, including day‑to‑day management of social agency partners, social platforms, and internal teams.

Anticipate and mitigate problems and communicate to stakeholders with updates on progress, relevant delays or issues/budget implications.

Qualifications

BA degree in Marketing, Advertising, Fine Arts or related discipline.

At least 2+ years of experience in the field of social media, strategic content development and/or creative production.

Proven experience evaluating creative effectiveness against the brief for social programs.

Experience leading creative initiatives to ensure brand voice, tone and standards are adhered to.

Ability to manage multiple complex project workflows, produce high‑quality deliverables within assigned deadlines.

Superior verbal and written communication skills with ability to communicate effectively with all levels of staff.

Creative thinking and problem‑solving skills.

Attention to detail with emphasis on accuracy and quality, and a critical eye for design.

Strong analytical and problem‑solving skills in a fast‑paced environment.

Experience demonstrating ownership over assigned key performance indicators.

Functional experience in a social media management platform (i.e. Sprout Social) and social platforms including YouTube, Facebook, Instagram, X/Twitter, TikTok, etc.

Fully proficient with MS Excel, Word, PowerPoint and Adobe Acrobat.

Hybrid Onsite 3 days per week Ability to travel when necessary.

Able and willing to work beyond traditional office hours when required by project demands.

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