Cogent Analytics
Cogent Analytics is dedicated to empowering small and medium-sized businesses, fostering growth and enriching community life. The Marketing Account Manager will design and execute integrated marketing plans, oversee client deliverables, and ensure campaign effectiveness across digital channels.
Base pay range $65,000.00/yr - $80,000.00/yr
OUR MISSION We firmly believe that small and medium-sized businesses are the most vital contributors to their communities. We strive every day to support the growth and profit improvement of American businesses, and to enrich the lives of owners and their families. By helping these businesses, we directly impact the communities they serve and meet businesses where they are.
ESSENTIAL DUTIES And RESPONSIBILITIES
Act as the main point of contact for clients, building and maintaining strong relationships.
Understand clients' business goals, industry trends, and competition to develop effective marketing strategies.
Develop and oversee the execution of integrated marketing campaigns across digital, social media, email, and traditional marketing channels.
Collaborate with cross‑functional teams, including designers, content creators, and digital marketers, to ensure campaign success.
Monitor campaign performance, analyze data, and provide insights and recommendations to optimize marketing strategies.
Create and present regular reports to clients, demonstrating the effectiveness and ROI of marketing efforts.
Manage project timelines, budgets, and resources to ensure timely and successful delivery of marketing initiatives.
Stay updated on industry trends and best practices to drive innovation and continuous improvement.
Lead client meetings, presenting campaign updates and discussing strategic opportunities.
Provide exceptional customer service, addressing client concerns and inquiries promptly and professionally.
Requirements
Minimum 5+ years' experience.
Must be available to work at the corporate office in Greensboro, NC.
Proven experience planning and executing digital marketing campaigns.
Experience with SEO/SEM and CRM software.
Experience implementing and optimizing Google AdWords campaigns.
Solid knowledge of web analytics tools such as Google Analytics, SEMRush, and GTMetrix.
Hands‑on experience with online marketing tools and practices.
Experience with WordPress, and familiarity with web design and HTML.
Excellent verbal and written communication skills.
Strong analytical and project‑management skills.
Self‑starter who needs little supervision to stay on task.
Eye for critiquing visual media (videos, images) for marketing uses.
Experience with videography or photography is a plus.
BS degree in Marketing, Digital Marketing, Communications, or related field.
Programs/Software Preferred
WordPress
SEMRush
Hootsuite
HubSpot
ClickUp
MailChimp
ActiveCampaign
Adobe Creative Cloud
InDesign
Photoshop
Google Analytics
Google AdWords
Bing for Business
HTML
JavaScript
Figma Jam and Figma Design
Illustrator
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Eligibility for benefit plan participation occurs on the first of the month following your 30‑day anniversary of employment. Detailed information regarding the complete Benefits package will be provided separately.
Eligibility for the company 401(k) plan occurs after the one‑year anniversary of your employment. Detailed information regarding the 401(k) plan will be provided separately.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Software Development
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Base pay range $65,000.00/yr - $80,000.00/yr
OUR MISSION We firmly believe that small and medium-sized businesses are the most vital contributors to their communities. We strive every day to support the growth and profit improvement of American businesses, and to enrich the lives of owners and their families. By helping these businesses, we directly impact the communities they serve and meet businesses where they are.
ESSENTIAL DUTIES And RESPONSIBILITIES
Act as the main point of contact for clients, building and maintaining strong relationships.
Understand clients' business goals, industry trends, and competition to develop effective marketing strategies.
Develop and oversee the execution of integrated marketing campaigns across digital, social media, email, and traditional marketing channels.
Collaborate with cross‑functional teams, including designers, content creators, and digital marketers, to ensure campaign success.
Monitor campaign performance, analyze data, and provide insights and recommendations to optimize marketing strategies.
Create and present regular reports to clients, demonstrating the effectiveness and ROI of marketing efforts.
Manage project timelines, budgets, and resources to ensure timely and successful delivery of marketing initiatives.
Stay updated on industry trends and best practices to drive innovation and continuous improvement.
Lead client meetings, presenting campaign updates and discussing strategic opportunities.
Provide exceptional customer service, addressing client concerns and inquiries promptly and professionally.
Requirements
Minimum 5+ years' experience.
Must be available to work at the corporate office in Greensboro, NC.
Proven experience planning and executing digital marketing campaigns.
Experience with SEO/SEM and CRM software.
Experience implementing and optimizing Google AdWords campaigns.
Solid knowledge of web analytics tools such as Google Analytics, SEMRush, and GTMetrix.
Hands‑on experience with online marketing tools and practices.
Experience with WordPress, and familiarity with web design and HTML.
Excellent verbal and written communication skills.
Strong analytical and project‑management skills.
Self‑starter who needs little supervision to stay on task.
Eye for critiquing visual media (videos, images) for marketing uses.
Experience with videography or photography is a plus.
BS degree in Marketing, Digital Marketing, Communications, or related field.
Programs/Software Preferred
WordPress
SEMRush
Hootsuite
HubSpot
ClickUp
MailChimp
ActiveCampaign
Adobe Creative Cloud
InDesign
Photoshop
Google Analytics
Google AdWords
Bing for Business
HTML
JavaScript
Figma Jam and Figma Design
Illustrator
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Eligibility for benefit plan participation occurs on the first of the month following your 30‑day anniversary of employment. Detailed information regarding the complete Benefits package will be provided separately.
Eligibility for the company 401(k) plan occurs after the one‑year anniversary of your employment. Detailed information regarding the 401(k) plan will be provided separately.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Software Development
#J-18808-Ljbffr