DeepL
Product Marketing Lead - API and Strategic Alliances- New York
DeepL, Austin, Texas, us, 78716
Product Marketing Lead – API and Strategic Alliances – New York
Join to apply for the Product Marketing Lead – API and Strategic Alliances – New York role at DeepL.
Company Overview DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human‑sounding translations and intelligent writing suggestions are designed with enterprise security in mind, enabling over 100,000 businesses to transform communications, reach new markets, and improve productivity, and empowering millions of individuals worldwide to make sense of the world and express their ideas.
Role Overview We are looking for a strategic Product Marketing Lead to spearhead go‑to‑market (GTM) strategies for our API product. The role requires translating complex technical products into engaging narratives for both internal training and external campaigns, and working directly with the Strategic Partnerships team to build new products and campaigns with partners such as AWS, Synthesia, and ElevenLabs. Working at the intersection of product, marketing, sales, and customer success, you will drive adoption, awareness, and customer understanding of our API innovations and roadmap.
Your Responsibilities
Own GTM strategy for new API product features and launches, from positioning and messaging to enablement and campaign planning
Translate complex technical features into clear, compelling value propositions for developer and business audiences
Work with the Partnerships team to create compelling content and products directly with world‑class partners
Collaborate with Product Management to deeply understand the roadmap and inform development with customer and market insights
Partner with Sales Enablement, Customer Success and Developer Relations to build product education, documentation, and enablement materials
Develop competitive and market intelligence to inform positioning and differentiation
Manage end‑to‑end launch planning and execution in collaboration with cross‑functional stakeholders
Track the success of GTM initiatives through product engagement, adoption, and business impact metrics
Desired Qualifications
8 years of experience in product marketing, ideally with developer tools or API‑based products
Proven track record of managing successful go‑to‑market strategies for developer tools, APIs, or SaaS products
Strong technical acumen, allowing you to speak confidently with product and technical teams and translate technical concepts for non‑technical audiences
Excellent communicator and storyteller with a passion for product and customer impact
Experience working cross‑functionally with Product, Research, Sales, Marketing, and Customer teams
Experience with machine translation technology is a plus
Benefits
Diverse and internationally distributed team with over 90 nationalities across the globe
Open communication, regular feedback, and a culture of empathy and growth mindset
Hybrid work with flexible hours and two days a week in the office
Virtual shares as an ownership mindset for every role
Regular in‑person team events and company‑wide gatherings
Monthly full‑day hacking sessions ("Hack Fridays")
30 days of annual leave (excluding public holidays) and access to mental health resources
Competitive benefits tailored to each location
Equal Opportunity Employer You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.
#J-18808-Ljbffr
Company Overview DeepL is a global communications platform powered by Language AI. Since 2017, we’ve been on a mission to break down language barriers. Our human‑sounding translations and intelligent writing suggestions are designed with enterprise security in mind, enabling over 100,000 businesses to transform communications, reach new markets, and improve productivity, and empowering millions of individuals worldwide to make sense of the world and express their ideas.
Role Overview We are looking for a strategic Product Marketing Lead to spearhead go‑to‑market (GTM) strategies for our API product. The role requires translating complex technical products into engaging narratives for both internal training and external campaigns, and working directly with the Strategic Partnerships team to build new products and campaigns with partners such as AWS, Synthesia, and ElevenLabs. Working at the intersection of product, marketing, sales, and customer success, you will drive adoption, awareness, and customer understanding of our API innovations and roadmap.
Your Responsibilities
Own GTM strategy for new API product features and launches, from positioning and messaging to enablement and campaign planning
Translate complex technical features into clear, compelling value propositions for developer and business audiences
Work with the Partnerships team to create compelling content and products directly with world‑class partners
Collaborate with Product Management to deeply understand the roadmap and inform development with customer and market insights
Partner with Sales Enablement, Customer Success and Developer Relations to build product education, documentation, and enablement materials
Develop competitive and market intelligence to inform positioning and differentiation
Manage end‑to‑end launch planning and execution in collaboration with cross‑functional stakeholders
Track the success of GTM initiatives through product engagement, adoption, and business impact metrics
Desired Qualifications
8 years of experience in product marketing, ideally with developer tools or API‑based products
Proven track record of managing successful go‑to‑market strategies for developer tools, APIs, or SaaS products
Strong technical acumen, allowing you to speak confidently with product and technical teams and translate technical concepts for non‑technical audiences
Excellent communicator and storyteller with a passion for product and customer impact
Experience working cross‑functionally with Product, Research, Sales, Marketing, and Customer teams
Experience with machine translation technology is a plus
Benefits
Diverse and internationally distributed team with over 90 nationalities across the globe
Open communication, regular feedback, and a culture of empathy and growth mindset
Hybrid work with flexible hours and two days a week in the office
Virtual shares as an ownership mindset for every role
Regular in‑person team events and company‑wide gatherings
Monthly full‑day hacking sessions ("Hack Fridays")
30 days of annual leave (excluding public holidays) and access to mental health resources
Competitive benefits tailored to each location
Equal Opportunity Employer You are welcome at DeepL for who you are—we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.
#J-18808-Ljbffr