SoFi
Lifecycle Marketing Manager, Student Loan Refinance
Join SoFi as a Lifecycle Marketing Manager to support activation and onboarding for new SoFi Student Loan Refinance accounts. The role focuses on developing and executing personalized, multi‑channel lifecycle strategies that drive activation, engagement, and conversion of members during the early stages of the refinance journey.
Base Pay Range $89,600.00/yr – $168,000.00/yr
Responsibilities
Develop and execute lifecycle strategies to drive activation and onboarding for new SoFi Student Loan Refinance accounts.
Collaborate cross‑functionally with product, product marketing, and business unit leadership to align marketing efforts with product and business goals.
Plan and launch personalized, multi‑channel campaigns (email, push, in‑app, SMS) to guide members through early stages of the refinance journey.
Contribute to and manage an experimentation roadmap for mid‑funnel activation performance, analyzing campaign performance and optimizing based on key performance indicators (KPIs).
Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high‑performing, always‑on campaigns.
Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership.
Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights and recommendations for ongoing optimizations to stakeholders.
Direct campaign priorities with Lifecycle Marketing Tech Ops.
Qualifications
Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience).
4+ years of direct‑to‑consumer lifecycle management experience including email, in‑app, push, and SMS.
Ownership mindset with a proactive approach to problem‑solving and a natural curiosity to explore new possibilities.
Proven track record of driving lifecycle marketing strategy with a focus on activation—leading onboarding and early engagement programs that convert new accounts into active and high‑intent users.
Strong analytical chops with experience using various testing methodologies.
Experience directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
Solution‑oriented mindset with the ability to navigate blockers and drive work forward in a fast‑paced environment.
Effective verbal and written communication skills.
Experience presenting channel strategy and campaign results to cross‑functional partners and executive leadership.
Nice to Have
MBA or other advanced degrees.
Previous tech or fintech industry experience.
Experience with Braze, Tableau, and Amplitude.
Compensation & Benefits In addition to the base pay, SoFi offers a comprehensive benefits package that includes competitive health, dental, and vision coverage, a 401(k) plan with company match, employee stock purchase plan, unlimited paid time off, and flexible remote work options where eligible.
Equal Employment Opportunity SoFi provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, veteran status, or any other basis protected by applicable law. SoFi is committed to an inclusive culture and offers reasonable accommodations for candidates with physical or mental disabilities.
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Base Pay Range $89,600.00/yr – $168,000.00/yr
Responsibilities
Develop and execute lifecycle strategies to drive activation and onboarding for new SoFi Student Loan Refinance accounts.
Collaborate cross‑functionally with product, product marketing, and business unit leadership to align marketing efforts with product and business goals.
Plan and launch personalized, multi‑channel campaigns (email, push, in‑app, SMS) to guide members through early stages of the refinance journey.
Contribute to and manage an experimentation roadmap for mid‑funnel activation performance, analyzing campaign performance and optimizing based on key performance indicators (KPIs).
Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high‑performing, always‑on campaigns.
Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership.
Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights and recommendations for ongoing optimizations to stakeholders.
Direct campaign priorities with Lifecycle Marketing Tech Ops.
Qualifications
Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience).
4+ years of direct‑to‑consumer lifecycle management experience including email, in‑app, push, and SMS.
Ownership mindset with a proactive approach to problem‑solving and a natural curiosity to explore new possibilities.
Proven track record of driving lifecycle marketing strategy with a focus on activation—leading onboarding and early engagement programs that convert new accounts into active and high‑intent users.
Strong analytical chops with experience using various testing methodologies.
Experience directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
Solution‑oriented mindset with the ability to navigate blockers and drive work forward in a fast‑paced environment.
Effective verbal and written communication skills.
Experience presenting channel strategy and campaign results to cross‑functional partners and executive leadership.
Nice to Have
MBA or other advanced degrees.
Previous tech or fintech industry experience.
Experience with Braze, Tableau, and Amplitude.
Compensation & Benefits In addition to the base pay, SoFi offers a comprehensive benefits package that includes competitive health, dental, and vision coverage, a 401(k) plan with company match, employee stock purchase plan, unlimited paid time off, and flexible remote work options where eligible.
Equal Employment Opportunity SoFi provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, veteran status, or any other basis protected by applicable law. SoFi is committed to an inclusive culture and offers reasonable accommodations for candidates with physical or mental disabilities.
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