Butterfly Home Care
Marketing Coordinator/manager/director
Butterfly Home Care, Sterling, Virginia, United States, 22170
Franchise Marketing & Development Coordinator
Sterling, VA
(On-site)
Full-time
About Butterfly Home Care Butterfly Home Care provides compassionate, high-quality in‑home services to seniors, individuals with disabilities, and those with autism. Known for its personalized approach, the company is committed to making a meaningful difference in the lives of the families it serves.
As a growing franchisor, Butterfly Home Care empowers franchise owners through a proven business model, comprehensive training, and continuous operational and marketing support.
Role Description The Franchise Marketing & Development Coordinator plays a key role in supporting both the headquarters and franchisees in achieving sustainable growth. This individual will manage marketing operations, lead generation, franchise development support, and local marketing initiatives for franchise partners.
In the early growth stage of the franchise network, the role focuses on franchise lead generation, prospect follow‑up, marketing campaign execution, and coordination of franchise sales activities. As the network expands, the position evolves to include ongoing franchisee training, local marketing planning, and regular performance check‑ins with franchise partners to ensure alignment with brand standards and business goals.
Key Responsibilities
Develop and execute lead generation strategies to attract qualified franchise prospects.
Manage follow‑up communications with leads and coordinate franchise development meetings.
Support marketing efforts for both headquarters and franchisees, including digital campaigns, social media, print materials, and community outreach.
Work directly with franchise owners to plan and implement localized marketing campaigns that drive brand awareness and client acquisition.
Collaborate with the leadership team to ensure brand consistency across all franchise marketing materials.
Assist in developing training materials and conducting onboarding sessions for new franchisees.
Coordinate and track marketing performance metrics to measure the effectiveness of campaigns.
Schedule and participate in regular franchisee meetings to discuss business growth, marketing performance, and support needs.
Provide administrative support for franchise development, including tracking leads, preparing reports, and updating CRM systems.
Support the planning and execution of promotional events, expos, and community engagement initiatives.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in marketing, franchise development, or business operations (healthcare industry experience preferred).
Strong communication and writing skills with the ability to create clear, engaging, and persuasive content.
Proficiency with digital marketing platforms, CRM systems, and social media management tools.
Excellent organizational and project management skills; ability to manage multiple priorities and meet deadlines.
Experience in sales or lead generation, with the ability to nurture relationships and follow up strategically.
Collaborative mindset with the ability to work effectively across teams and with external partners.
Passion for community service, senior care, and improving quality of life through compassionate support.
Why Join Us
Exciting opportunity to be part of a fast‑growing, mission‑driven organization that combines compassion with innovation. As an early member of the Butterfly Home Care franchising team, you’ll help shape the foundation of a national brand while directly supporting franchise owners who bring care and hope to their local communities.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Home Health Care Services
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(On-site)
Full-time
About Butterfly Home Care Butterfly Home Care provides compassionate, high-quality in‑home services to seniors, individuals with disabilities, and those with autism. Known for its personalized approach, the company is committed to making a meaningful difference in the lives of the families it serves.
As a growing franchisor, Butterfly Home Care empowers franchise owners through a proven business model, comprehensive training, and continuous operational and marketing support.
Role Description The Franchise Marketing & Development Coordinator plays a key role in supporting both the headquarters and franchisees in achieving sustainable growth. This individual will manage marketing operations, lead generation, franchise development support, and local marketing initiatives for franchise partners.
In the early growth stage of the franchise network, the role focuses on franchise lead generation, prospect follow‑up, marketing campaign execution, and coordination of franchise sales activities. As the network expands, the position evolves to include ongoing franchisee training, local marketing planning, and regular performance check‑ins with franchise partners to ensure alignment with brand standards and business goals.
Key Responsibilities
Develop and execute lead generation strategies to attract qualified franchise prospects.
Manage follow‑up communications with leads and coordinate franchise development meetings.
Support marketing efforts for both headquarters and franchisees, including digital campaigns, social media, print materials, and community outreach.
Work directly with franchise owners to plan and implement localized marketing campaigns that drive brand awareness and client acquisition.
Collaborate with the leadership team to ensure brand consistency across all franchise marketing materials.
Assist in developing training materials and conducting onboarding sessions for new franchisees.
Coordinate and track marketing performance metrics to measure the effectiveness of campaigns.
Schedule and participate in regular franchisee meetings to discuss business growth, marketing performance, and support needs.
Provide administrative support for franchise development, including tracking leads, preparing reports, and updating CRM systems.
Support the planning and execution of promotional events, expos, and community engagement initiatives.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of experience in marketing, franchise development, or business operations (healthcare industry experience preferred).
Strong communication and writing skills with the ability to create clear, engaging, and persuasive content.
Proficiency with digital marketing platforms, CRM systems, and social media management tools.
Excellent organizational and project management skills; ability to manage multiple priorities and meet deadlines.
Experience in sales or lead generation, with the ability to nurture relationships and follow up strategically.
Collaborative mindset with the ability to work effectively across teams and with external partners.
Passion for community service, senior care, and improving quality of life through compassionate support.
Why Join Us
Exciting opportunity to be part of a fast‑growing, mission‑driven organization that combines compassion with innovation. As an early member of the Butterfly Home Care franchising team, you’ll help shape the foundation of a national brand while directly supporting franchise owners who bring care and hope to their local communities.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Home Health Care Services
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