National Black MBA Association
Content Automation Specialist (Prompt Engineer, Copywriting)
National Black MBA Association, Saint Paul, Minnesota, United States
Job Description
Content Automation Specialist (Prompt Engineer, Copywriting)
Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
The Impact You’ll Make in this Role As a Content Automation Specialist (Prompt Engineer, Copywriting), you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
Utilizing AI and automation tools to craft compelling, high-performing copy that drives engagement and conversion across digital platforms in the B2B space.
Playing a critical role in developing value propositions, product narratives, and optimizing content for search visibility (GEO+SEO) for B2B and industrial/manufacturing/technology markets.
Leveraging generative AI to enhance efficiency and creativity, while maintaining a strategic approach to technical product details, industrial/B2B consumer mindsets, and product value storytelling.
Your Skills and Expertise To excel in this role, 3M requires (at a minimum) the following qualifications:
Associate’s degree or higher in a marketing or creative field.
Three (3) years of experience in content writing, copywriting, or digital marketing, preferably in a product-focused role, in a private, public, government or military environment.
One (1) year of professional, demonstrable experience with AI/ML/Automation tools in copywriting and content production, with clear understanding of the AI/ML process and tools.
Additional qualifications that could help you succeed even further in this role include:
Technical product writing experience is preferred.
5+ years of copywriting experience for various applications, with a preference for B2B, and industrial, manufacturing, or related markets.
3+ years of experience in eCommerce and GEO/SEO-optimized content that tells the value story of products across digital and marketplace channels.
Experience with content management systems and workflows for research, creation, storage, management, and syndication.
Strong project management and organization—prioritizing, multitasking, and meeting deadlines with agility, precision, and flexibility.
A mindset to employ continuous learning in AI/ML and LLM search; using generative AI tools and prompt engineering to enhance quality and productivity of work cycles and output.
Work Location
Maplewood, MN: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
Travel: May include up to 10% domestic/international.
Relocation: May be authorized.
Legal and Employment Requirements Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Compensation and Benefits Applicable to U.S. Applicants Only: The expected compensation range for this position is $96,557 - $118,014, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors such as relevant knowledge, training, skills, work location, and experience. In addition, this position may be eligible for a range of benefits (e.g., medical, dental & vision, health savings accounts, health care & dependent care flexible spending accounts, disability benefits, life insurance, voluntary benefits, paid absences, and retirement benefits). Additional information is available at https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.
EEO Statement 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
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Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
The Impact You’ll Make in this Role As a Content Automation Specialist (Prompt Engineer, Copywriting), you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
Utilizing AI and automation tools to craft compelling, high-performing copy that drives engagement and conversion across digital platforms in the B2B space.
Playing a critical role in developing value propositions, product narratives, and optimizing content for search visibility (GEO+SEO) for B2B and industrial/manufacturing/technology markets.
Leveraging generative AI to enhance efficiency and creativity, while maintaining a strategic approach to technical product details, industrial/B2B consumer mindsets, and product value storytelling.
Your Skills and Expertise To excel in this role, 3M requires (at a minimum) the following qualifications:
Associate’s degree or higher in a marketing or creative field.
Three (3) years of experience in content writing, copywriting, or digital marketing, preferably in a product-focused role, in a private, public, government or military environment.
One (1) year of professional, demonstrable experience with AI/ML/Automation tools in copywriting and content production, with clear understanding of the AI/ML process and tools.
Additional qualifications that could help you succeed even further in this role include:
Technical product writing experience is preferred.
5+ years of copywriting experience for various applications, with a preference for B2B, and industrial, manufacturing, or related markets.
3+ years of experience in eCommerce and GEO/SEO-optimized content that tells the value story of products across digital and marketplace channels.
Experience with content management systems and workflows for research, creation, storage, management, and syndication.
Strong project management and organization—prioritizing, multitasking, and meeting deadlines with agility, precision, and flexibility.
A mindset to employ continuous learning in AI/ML and LLM search; using generative AI tools and prompt engineering to enhance quality and productivity of work cycles and output.
Work Location
Maplewood, MN: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
Travel: May include up to 10% domestic/international.
Relocation: May be authorized.
Legal and Employment Requirements Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Compensation and Benefits Applicable to U.S. Applicants Only: The expected compensation range for this position is $96,557 - $118,014, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors such as relevant knowledge, training, skills, work location, and experience. In addition, this position may be eligible for a range of benefits (e.g., medical, dental & vision, health savings accounts, health care & dependent care flexible spending accounts, disability benefits, life insurance, voluntary benefits, paid absences, and retirement benefits). Additional information is available at https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.
EEO Statement 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
#J-18808-Ljbffr