Creative is hiring: Audio Visual Strategic Account Manager in Ashland

Audio Visual Strategic Account Manager – Creative We are seeking a driven, strategic, and results-oriented Strategic Account Manager to join our CTG Team. This role is ideal for a natural hunter with a proven track record of winning new business, cultivating strong client relationships, and delivering tailored A/V solutions in fast‑paced commercial or institutional environments. In this high‑impact, client‑facing role, you will lead the full sales cycle—from prospecting to close—while championing client success, developing early‑stage ideas into concrete project opportunities, and aligning internal resources to deliver exceptional outcomes. Key Responsibilities Business Development & Sales Proactively identify and pursue new A/V sales opportunities across corporate, education, government and education. Lead outreach efforts—cold calling, networking, and referrals—to fill the pipeline. Deliver tailored sales presentations and product demos based on client-specific needs and technical requirements. Develop thought starters and early concept proposals to initiate client discussions and accelerate buying cycles. Prepare and refine preliminary system design and budget exercises to help clients visualize investment levels and project scope. Respond to RFPs and proposals in partnership with internal engineering, design, and estimating teams. Meet and exceed individual sales targets and territory growth expectations. Account & Client Management Serve as the trusted primary point of contact for clients, from first engagement through post‑installation follow-up. Champion client projects internally—ensuring priorities are clearly communicated, timelines are respected, and solutions exceed expectations. Develop and maintain strong relationships with decision‑makers, influencers, and stakeholders at all levels. Support clients in navigating the full project lifecycle, including discovery, design coordination, procurement, and delivery. Conduct regular client check‑ins and satisfaction assessments; identify opportunities for future phases or system upgrades. Project & Internal Coordination Partner with internal teams (design, project management, procurement, technical services) to ensure deliverables align with client expectations and project requirements. Ensure a smooth handoff between sales and implementation teams with clear documentation of client needs, timelines, and scope. Oversee early‑stage planning activities including site walks, solution discovery, and budget alignment. Track project milestones and provide updates to clients and internal stakeholders as needed. Sales Operations & Strategy Maintain accurate records in CRM systems including opportunity status, client contacts, and forecast details. Analyze sales performance and win/loss trends to improve future approach. Stay current on industry trends, competitor offerings, and new technologies to support thought leadership and client conversations. Collaborate with leadership to inform go‑to‑market strategies and territory planning. Qualifications 5+ years of B2B sales experience, with a strong preference for A/V, systems integration, or technology‑driven solutions. Proven hunter mindset with a strong ability to open new doors and close complex deals. Track record of managing client relationships through long sales cycles with multiple stakeholders. Familiarity with commercial A/V products, integration approaches, and solution development. Excellent communication, relationship‑building, and presentation skills. Proficiency in Microsoft Office and CRM platforms (e.g., Salesforce, HubSpot). Able to travel as needed to client sites and company locations (Norfolk, Charlottesville). Self‑motivated with a collaborative spirit, and ability to thrive in a team‑oriented culture. Aligned with our company values: Creativity, Trust, Relationships, Ownership, and Results. We are authentic. We deliver excellence and make a meaningful difference. Please apply if you are interested and have a majority of the requisite credentials. Creative is an EEO/AA/VEVRAA Employer Seniority level Mid‑Senior level Employment type Full‑time Job function Sales and Business Development Industries Furniture and Home Furnishings Manufacturing #J-18808-Ljbffr