TikTok is hiring: Senior Product Manager (SEO/Web) - User Growth (San Jose) in S

Senior Product Manager (Growth & SEO) Responsibilities Team Introduction: The User Growth (UG) team is responsible for the growth of ByteDance’s international products, including TikTok. We develop customized growth strategies and utilize marketing, product, and data‑analysis techniques to achieve business growth goals. The UG team maintains and optimizes mature product growth strategies such as paid advertising and organic user acquisition, and skillfully applies them to various businesses to drive growth. When new growth opportunities are identified, we create new solutions to help businesses achieve breakthroughs. By joining the UG team, you will be responsible for the growth of products with billions of users and gain hands‑on experience in cutting‑edge growth practices. Own iteration and international growth strategy for the TikTok Web product, using organic search (SEO) as a primary growth channel. Scope includes page experience and design, information architecture, content distribution, KPI frameworks, and experimentation platforms for the full Web product lifecycle. Partner directly with external search engine companies and other search‑engine teams to validate advanced search strategies and technical guidance, and rapidly translate those findings into actionable product and engineering plans. Design and implement end‑to‑end SEO programs—including standardized information architecture, structured data, traffic acquisition tactics, and client‑side conversion funnels—and coordinate with Web and App product and engineering teams to operationalize them. Lead full lifecycle product delivery from business analysis and road‑mapping through solution design, requirement decomposition, development coordination, launch validation, and continuous iteration. Mobilize cross‑functional stakeholders (product, engineering, data, content and operations) to ensure timely, high‑quality execution. Localize and scale growth strategies for global markets: adapt information architecture, metadata, and distribution pathways to regional, linguistic and cultural differences while ensuring scalability, sustainability and regulatory compliance across multiple countries and languages. Qualifications Minimum Qualifications 3+ years of product experience in internet or digital businesses (or equivalent career progression) with hands‑on exposure to Web products, content distribution or user‑growth initiatives. Prior involvement in SEO/search/recommendation projects is a strong plus. End‑to‑end product mindset that connects business objectives to technical implementation. Able to deliver tightly‑coupled solutions across page design, information architecture and engineering; treats SEO as a product lever within a broader product ecosystem. Proven experience working directly with large third‑party platforms or technical teams to align on requirements and integrate external rules or new technologies into product roadmaps. Preferred Qualifications Demonstrated ability to craft deep, multi‑dimensional strategies in complex business contexts with a focus on long‑term value and systematic growth; experience or strong motivation for cross‑border and cross‑cultural product rollout. Excellent cross‑team collaboration and project management skills, strong logical thinking and communication skills. About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request. Job Information Compensation: Base salary range for this position in the selected city is $149,040 – $311,600 annually. Benefits: Medical, dental, vision insurance; 401(k) with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays, 10 paid sick days, 17 days of paid personal time (prorated upon hire with increasing accruals by tenure). Location: Multiple U.S. offices (Los Angeles, San José, San Francisco, Mountain View, Sunnyvale, Palo Alto). Specific assignment to be confirmed during the interview process. Eligibility: For Los Angeles County (unincorporated) candidates, qualified applicants with an arrest or conviction record will be considered in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Equal Employment Opportunity TikTok is an Equal Opportunity Employer. We comply with all applicable laws related to equal employment opportunity, fair housing, criminal record and protected class status. The company reserves the right to modify or change these benefits programs at any time, with or without notice. #J-18808-Ljbffr