Product Lead, Creative Effectiveness Research Job at Google in Mountain View

Product Lead, Creative Effectiveness Research This role may also be located at our Playa Vista, CA campus. Applicants in the County of Los Angeles and San Francisco will be considered in accordance with relevant Fair Chance Ordinances. The application window will remain open until at least November 18, 2025, or until business needs warrant earlier closure. Preferred working location: New York, NY; Atlanta, GA; Chicago, IL; Boulder, CO; Mountain View, CA; Los Angeles, CA; San Bruno, CA; San Francisco, CA. About The Job The YouTube Ads Go-to-Market (GTM) Creative Research and Data Science team works at the intersection of data, creativity, and advertising. Our mission is to enable advertisers to grow the variety and quality of their ads, increasing effectiveness on our platforms. We develop research and insights that inform business decisions and provide clear creative guidance. As a Global Creative Effectiveness Research Product Lead, you will advise a global research-driven approach to YouTube advertising creative, leading initiatives to develop global creative best practices, drive Go‑to‑Market strategy, upskill internal and external teams, integrate creative insights into product roadmaps, and ensure YouTube’s suite of creative products is used effectively. Minimum qualifications Bachelor's degree or equivalent practical experience. 6 years of experience in advertising, marketing technology, management consulting, or product management. 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross‑functional stakeholders. 2 years of experience developing business strategies or managing cross‑functional initiatives. Preferred qualifications Experience in advertising effectiveness, market research, brand strategy, or a related field, with ability to combine methodologies (e.g., brand lift, marketing mix modeling, qualitative techniques). Experience designing and leading cross‑functional experimentation programs to drive innovation in creative storytelling. Experience handling large datasets and communicating statistical and data science concepts effectively. Understanding of first- and third-party research tools and their role in demonstrating the impact of Google’s products and creative guidelines. Ability to communicate with clients and influence cross‑functional stakeholders. Ability to translate complex data insights and guidance into presentations for audiences with strong data analysis skills. Responsibilities Design and apply the most impactful research and data analytics methods to solve creative effectiveness challenges across YouTube. Develop and execute a GTM strategy for creative effectiveness research, working cross‑functionally to share data‑backed guidance that helps advertisers improve asset variety and quality on YouTube. Define and disseminate YouTube’s global creative best practices to sales teams and external partners; create and deliver training materials to ensure deep understanding of platform‑specific creative requirements and strategies. Partner with third‑party experts, academics, and industry bodies to conduct forward‑looking research and validate guidelines; monitor trends in creative effectiveness. Collaborate with data scientists to leverage AI models to enhance and future‑proof creative effectiveness research and provide actionable insights to advertisers. The US base salary range for this full‑time position is $147,000–$216,000 plus bonus, equity, and benefits. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form. #J-18808-Ljbffr