Grafik
Our Strategy team is seeking a Media Strategist to develop comprehensive advertising plans for our B2B clients. The ideal candidate has agency experience owning the end-to-end process of planning, testing and executing new paid media campaigns, as well as auditing, analyzing and optimizing existing paid media programs that are already live and in-market. The Media Strategist supports a variety of clients by making recommendations rooted in data and collaborating with creative teams and external partners to deliver innovative and high-performing advertising campaigns. This is a full-time, hybrid role, based in Tysons, VA (three days in office per week).
As a Media Strategist, responsibilities would include: Develop advertising plans for clients that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
Collaborate with Grafik marketing strategists and account teams to plan and present paid media strategies that help clients meet their marketing and sales objectives.
Own the relationship with media execution partners, establishing clear expectations, holding them accountable for campaign performance, and ensuring deliverables align with client goals and timelines.
Conduct media research into industry-specific advertising opportunities and publications, providing strong rationale for recommendations and negotiating lowest rates possible.
Work with advertising partners to install tracking pixels and attribute conversions to paid media channels.
Oversee day-to-day paid media strategy and management, ensuring ad budgets are being used effectively, creative/targeting is updated when needed and that clients are happy with performance.
Work with internal and external teams to set up and manage both traditional and digital advertising buys (this includes initiating insertion orders and placing ads programmatically).
Compile mid-flight and post-campaign ad reports that capture key data points and tell a compelling narrative.
Skills and Talents Strong project management skills with the ability to oversee multiple campaigns and vendor relationships simultaneously.
Savvy in Excel, Google Suite, and Data Visualization tools (Looker Studio).
Ad tech expertise and fluency in navigating the “DSP, SSP, OTT, DMA” alphabet soup.
Proven ability to develop, launch, and manage high-performing advertising campaigns across a range of digital platforms.
Skilled in analyzing data and optimizing campaigns for measurable lead generation and ROI.
Strategic thinker who can translate complex insights into clear recommendations and actionable plans.
Experience driving and measuring lead generation campaigns with a quantifiable return on investment, leveraging automation whenever appropriate to optimize bidding strategies, creative performance and results.
Attributes Enthusiastic and curious, with a genuine interest in staying ahead of trends in digital advertising.
Adaptable and energized by the ever-evolving nature of paid media.
Collaborative and communicative—able to work seamlessly with internal teams, clients, and media partners.
Willing to jump in wherever needed with both expertise and insight.
Excited to bring fresh ideas to the table, experiment, and embrace changes across the industry.
Education and Experience Background working within a B2B marketing environment preferred.
Bachelor’s degree in marketing, communications, or a related field (or equivalent professional experience).
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