Priceline is hiring: Associate Analyst, SEM Operations in Norwalk

Associate Analyst, SEM Operations This role is eligible for our hybrid work model: 2 days in-office Why this job’s a big deal: As an Associate SEM Analyst, you’ll play a key role in driving growth through paid search and performance marketing. You’ll manage large‑scale search campaigns across platforms like Google Ads and Microsoft Advertising, optimizing spend and performance through rigorous analysis and testing. Your work will directly impact customer acquisition, retention, and profitability—helping us stay competitive in a fast‑paced, data‑driven marketplace. In this role you will get to: Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiency. Perform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of traffic. Collaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunities. Conduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategies. Partner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategies. Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategy. Manage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goals. Continuously explore and test automation and AI tools to drive scale and performance efficiency. Who you are: 1-2 years of experience in SEM or performance marketing, ideally within an e‑commerce, travel, or consumer‑focused digital environment. Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4) and advanced proficiency in Excel/Google Sheets; experience with SQL. Experience with Python, or Tableau is a plus. Proven analytical and quantitative skills—comfortable using data to make decisions, measure results, and identify new opportunities. Familiar with conversion tracking, attribution modeling, and campaign optimization techniques. Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously. Excellent communicator who can clearly present findings and recommendations to both technical and non‑technical stakeholders. Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust. The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is $70,000- $90,000 USD. Flexible work at Priceline Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office. Inclusion is a Big Deal ! To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary. Applying for this position External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications. #J-18808-Ljbffr