Media Buyer, Google Job at Launch Potato in Chicago

Apply for the Media Buyer, Google role at Launch Potato

WHO ARE WE?

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

WHY JOIN US?

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.

BASE SALARY

$75,000 to $90,000 per year

MUST HAVE

• 4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
• Proven ability to manage large‑scale budgets ($20M+ per year) and consistently meet ROAS and revenue goals independently.
• Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
• Ability to write compelling ad copy and collaborate effectively on creative asset development.
• Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results.

EXPERIENCE

Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large‑scale budgets ($20M+ per year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.

YOUR ROLE

Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You’ll manage a large‑scale budget ($20M+ per year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.

Outcomes (Performance Expectations)

• Own campaign performance end‑to‑end: pacing, reporting, and results across all assigned Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
• Source and manage creative like a performance marketer: proactively write ad copy, partner on creative development, and maintain an organized asset library.
• Plan, launch, and optimize with precision: design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation.
• Continuously monitor campaign health and aggressively optimise to drive higher CTR, reduce CPA, and maximise ROAS.
• Document all tests and campaign changes in a structured log, sharing wins and learnings.
• Collaborate closely with business leads, account managers, and yield partners.
• Leverage competitive research and intelligence tools to uncover new opportunities.
• Serve as the internal subject‑matter authority on Google Ads strategy, owning the full campaign lifecycle.

Competencies

• Technical Mastery: Deep knowledge of the Google Ads ecosystem and independent optimisation of complex campaign structures.
• Analytical Problem‑Solving: Data‑driven decision‑making, proactively identifying trends, risks, and opportunities.
• Organisational Skills: Managing multiple campaigns and shifting priorities with reliability.
• Collaboration & Influence: Partnering effectively with yield, business leads, and creative teams.
• Growth Mindset: Pursuing performance improvements and staying ahead of platform changes.
• Communication: Delivering clear, concise, and impactful communication to peers and leadership.
• Adaptability: Thriving in a dynamic, test‑and‑learn environment.

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.

EEO Statement

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Advertising Services