Creative Specialist - Creative Copy & Social Media Job at Rankings.io in St. Lou

Creative Specialist – Creative Copy & Social Media

At Rankings.io, we help elite law firms dominate first‑page search results. To elevate our creative output and connect more powerfully with audiences, we’re looking for a Creative Specialist who excels at crafting bold, engaging, and conversion‑driven messaging across social and digital channels.

Salary

Base pay range: $60,000 / yr – $75,000 / yr

Location

Remote – Work from home

Responsibilities

• Write clear, compelling taglines, hooks, CTAs, headlines, and micro‑copy for websites, landing pages, social media, and digital ad campaigns.
• Develop conversion‑focused messaging that drives clicks, engagement, and leads.
• Create short, punchy copy that aligns with brand voice and resonates with target audiences.
• Contribute ideas and angles for continual improvement to engagement—from headlines to ad concepts.
• Graphic design & photography: create visually compelling graphics, thumbnails, and promotional materials; capture and edit still imagery to complement video content and enhance brand storytelling.
• Edit and refine messaging to ensure it’s sharp, persuasive, and visually aligned with designs.
• Support the creation of reusable copy frameworks for scalability and efficiency across projects.

Design & Team Collaboration

• Collaborate closely with designers to align copy with visuals for cohesive, conversion‑focused creative assets.
• Provide creative direction and feedback on social media graphics, ad creatives, and landing page visuals.
• Create and edit design assets for social or paid campaigns using Adobe Creative Suite or Canva.
• Assist in the creation of HTML5 and animated ads with engaging visuals and messaging.
• Work with the SEO, Paid, and Social teams to ensure copy aligns with campaign goals and performance data.
• Assist in quarterly creative syncs to align messaging strategy across Rankings' service lines.

Strategy & Optimization

• Partner with Paid and Social teams to align creative strategy with campaign goals.
• Use performance data to refine messaging and improve engagement.
• Stay current with social trends, creative ad formats, and platform best practices.
• Help brainstorm new campaign ideas that blend storytelling, visual design, and conversion psychology.
• Maintain a central copy library to ensure consistency and ease of updates.
• Track copy performance on ads and landing pages, using data to refine and improve messaging.
• Ensure all copy reflects Rankings' commitment to clarity, professionalism, and authority for clients.

Requirements

• 4+ years’ experience in conversion copywriting, social media copywriting, brand messaging, creative strategy, and design editing—agency experience preferred.
• Proven ability to write high‑impact short‑form copy that converts across social, paid ads, and landing pages.
• Strong understanding of creative best practices for Facebook, Instagram, YouTube, and LinkedIn ads.
• Ability to provide feedback and do light‑to‑moderate design work in tools like Adobe Creative Suite, Figma, or Canva.
• Familiarity with CRO, UX principles, and how messaging impacts user behavior.
• Comfort leveraging AI tools for copywriting and testing, and interest in building AI agents to enhance workflow efficiency.
• Creative mindset with deep understanding of social engagement psychology and visual storytelling.
• Ability to adapt voice and tone for different clients while maintaining clarity and engagement.
• Comfort working in remote, cross‑functional teams with designers and marketers.
• Strong organizational and communication skills, with the ability to manage multiple projects in a fast‑paced environment.

Benefits

• Unlimited PTO.
• 3% SIMPLE IRA match.
• Fully employer‑funded health insurance.
• $700 quarterly training stipend for professional development.
• Remote work from home.