QI COLLECTIVE is hiring: Public Relations Manager in Los Angeles

QI Collective is seeking a dynamic PR Manager to support a portfolio of fashion brands, including Auteur, Maison Amory, Awaylee, and Selkie. This role will lead media relations, influencer and celebrity outreach, press materials, and event execution to elevate brand visibility across global markets. The ideal candidate is highly organized, strategically minded, and experienced in securing top-tier coverage, managing press communications, and supporting integrated brand campaigns.

We’re looking for someone energized by the fast pace of fashion and excited to elevate our brands!

Media Relations

Build and maintain strong relationships with fashion editors, journalists, influencers, and media outlets. Pitch brand stories, products, and events to secure press coverage in top-tier publications.

Influencer & Celebrity Outreach

Identify and collaborate with relevant influencers, stylists, and public figures to increase brand visibility. Manage sample requests and track media placements.

Materials

Develop and distribute press releases, media kits, and other PR collateral in alignment with brand messaging. Ensure accuracy, brand consistency, and timely delivery of all materials.

Event Planning & Execution

Plan and manage fashion shows, media previews, influencer events, and product launches. Coordinate guest lists, press attendance, and post-event coverage.

Reporting & Analysis

Track and report PR coverage, media impressions, and ROI from campaigns and events. Provide strategic insights and recommendations for continuous improvement.

Collaboration

Work closely with marketing, creative, and e-commerce teams to align PR efforts with overall brand strategy. Support seasonal campaigns and product storytelling.

Crisis Communications

Monitor potential PR issues and develop communication strategies to manage public perception during crises or negative press.

Salary is negotiable and dependent upon experience.

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industries: Retail Apparel and Fashion