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EADEM

Senior Marketing Manager

EADEM, New York, New York, United States

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This range is provided by EADEM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range

$100,000.00/yr - $125,000.00/yr Our Mission EADEM is a fast-growing skincare brand rooted in science, storytelling, and cultural authenticity. Our mission is to redefine beauty standards by creating high-performance products that speak to diverse skin tones and global perspectives. We’re building a brand that’s as editorial as it is innovative—and we’re looking for a curious, creative, and data-driven Senior Marketing Manager to help shape our next chapter. Position Overview We’re seeking an experienced Senior Marketing Manager to develop and execute a comprehensive retail and 360 marketing strategy that ensures EADEM's products not only reach but resonate with customers. You'll balance strategy and creative, customer‑centric marketing, building systems and teams that drive sustainable growth. This role is ideal for a marketing professional who thrives in a fast‑paced, high‑growth environment and can toggle between high‑level strategy and hands‑on execution. You’ll manage external partners while remaining hands‑on. This isn’t a “deck‑only” role—you will have to think strategically but also execute with precision. Key Responsibilities Marketing Planning & Execution Collaborate with leadership to execute an integrated growth strategy across brand, customer segments, channels, and customer experience. Oversee agency partnerships (PR, digital, paid media) and evaluate performance. Co‑create product innovation and launch strategies in partnership with founders and product development. Contribute to content strategy across photo/video, social, and web to drive brand awareness. Partner with creative and e‑comm to ensure cohesive storytelling across digital, retail, and campaigns. Retail & Sales Strategy Support the development of the account management and retail strategy, including assortment, merchandising, and placement negotiations. Develop and optimize 360° marketing plans (events, activations, digital, co‑op). Monitor retail performance and make strategic recommendations based on data. Budget Management Manage and track marketing budgets, balancing investment with top‑line opportunity and sustainable profitability. Contribute to the development of annual budgets and forecasts, track performance, and reconcile spend. Deliver against retail sales targets while proactively flagging risks/opportunities. Cross‑Functional Collaboration Act as the main partner to retailers across merchandising, marketing, and operations. Work cross‑functionally with finance, operations, product development, creative, and e‑comm to deliver seamless launches and campaigns. Mentor and collaborate with junior members of the marketing team. Qualifications 6-8 years of experience in retail marketing, account management, and/or sales/education. Specialty beauty retailer and prestige skincare experience required. Strong existing relationships within Sephora/Ulta. Experience managing marketing campaigns and projects. Demonstrated ability to collaborate effectively with cross‑functional teams. Experience in fast‑paced, founder‑led, high‑growth environments. Willingness to travel. The EADEM Culture Our name EADEM means “the same” or “all the same” in Latin, reflecting our belief that despite our different backgrounds and stories, there are invisible threads that unite us. These bonds help us feel understood, at peace, and heard. We believe in a work environment that celebrates nuance and complexity. Our team approaches challenges with intelligence and thoughtfulness, never compromising on quality or rushing to quick solutions. We value: Sophisticated problem‑solving over reactive decision‑making Cultural understanding and authentic representation Balancing scientific rigor with accessibility Creating space for all voices to contribute meaningfully Building community through shared values Like our products, our team culture is efficacious yet gentle—we push boundaries while supporting each other’s growth. Referrals increase your chances of interviewing at EADEM by 2x We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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