LearnWorlds
VP of Product Marketing (Remote, Europe)
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At LearnWorlds, we believe learning is the original human superpower — the force that turns knowledge into products, skills, and progress.
Our platform helps creators, educators, and organizations in more than 150 countries turn expertise into scalable learning experiences that sell, teach, and transform.
As AI floods the world with information, learning becomes the only countermeasure — the skill that keeps humans creative, relevant, and in control. The winners won't be those who automate fastest, but those who learn and adapt fastest. They'll need platforms that turn knowledge into teachable systems that scale — and that's exactly what LearnWorlds enables.
We're a profitable, product-led SaaS company at an inflection point — expanding from category strength into category leadership. The next stage of our growth is about precision, narrative clarity, and systemic excellence: how product, marketing, and customer experience operate as one continuous engine of learning, inside and out.
You'll join a leadership group where:
The Chief Product Officer drives product vision and innovation,
The Chief Marketing Officer expands awareness and demand,
The VP of Sales turns opportunities into revenue and growth, and
The VP of Customer Experience ensures long-term success and advocacy
Your role is to connect all four — building and leading a Product Marketing organization that turns insight into direction, strategy into stories, and stories into measurable impact.
What You'll Do You and your team will own the full Product Marketing engine — you will build and own the GTM operating system: launch tiering, positioning and messaging, enablement, and adoption measurement across PLG and sales-assist.
You’ll build the systems, rhythms, and culture that connect Product, Marketing, and Customer Experience with continuous and evolving GTM orchestration.
Category, Narrative & Positioning
Re-define and evolve LearnWorlds' category story and positioning across creators, training businesses, and enterprises
Translate product strategy into clear, differentiated narratives in partnership with the Chief Product Officer
Ensure consistency across campaigns, website, and content through collaboration with the Chief Marketing Officer
Align customer education and in-product messaging with the VP of Customer Experience, so the story carries from first impression to long-term success
GTM Strategy & Launch Excellence
Build a predictable GTM system — tiered launch models, playbooks, and post-launch adoption tracking
Lead launch orchestration across Product, Marketing, and Customer Experience, ensuring alignment from brief to measurement
Maintain a steady product comms rhythm: feature announcements, newsletters, webinars, and "You Ask, We Deliver" updates
Turn launches into learning cycles that refine messaging, adoption tactics, and internal collaboration through varied communication channels
Pricing, Packaging & Monetization
Chair the Pricing Committee with the Chief Product Officer, Chief Marketing Officer, VP of Sales, and VP of Customer Experience to drive packaging and monetization strategy
Lead pricing research, tests, plan redesigns, and add-on evaluations across tiers and business models
Build a pricing journey conducive to PLG growth, balancing cost increases with feature access
Align value communication across Product, Sales, and Customer Experience to ensure pricing clarity and trust
Lifecycle, Adoption & Retention
Oversee lifecycle programs that connect trial activation, onboarding, adoption, and expansion
Collaborate with Product and Customer Experience to align in-app experiences, lifecycle messaging, and educational content
Use data to identify friction points and design interventions that increase retention and feature engagement
Organize customer persona data collection efforts across teams and support innovative personalization pathing throughout the customer journey
Insights, Competitive & Win/Loss
Build a unified insight system that combines customer research, product usage, market data, and competitor monitoring
Deliver concise insights that inform roadmap, GTM priorities, and messaging
Share learnings across leadership e.g. a recurring State of the Market & Customer readout
Gradually seed a lightweight Analyst Relations motion as LearnWorlds expands its category presence
Market Research & Product Opportunity Evaluation
Partner with Product to research and evaluate new market opportunities, integrations, and feature directions
Use market sizing, interviews, and competitive analysis to assess potential impact before development begins
Maintain a living Market Opportunities Backlog that connects customer demand to product strategy
Ensure roadmap decisions are guided by evidence — real data, not intuition alone
Evolve the AI-Driven LearnWorlds Signals Ecosystem
Co-lead the growth of LearnWorlds' AI-driven Signals Ecosystem — an intelligence layer that connects product data, customer behavior, and market insights
Collaborate with the Chief Product Officer, Chief Marketing Officer, VP of Sales and VP of Customer Experience to design how AI enhances visibility, speed, and decision-making across teams
Partner with Product and Engineering to build custom GPTs (or relevant AI services) that assist with positioning, pricing scenarios, and enablement drafts while maintaining brand accuracy and human judgment
Guide governance, quality loops, and feedback systems that make AI a dependable, evolving asset
Over time, turn this Signals Ecosystem into a strategic advantage — a shared intelligence framework that helps LearnWorlds learn faster, decide smarter, and act sooner
Revenue Enablement & Field Excellence
Equip Sales, Customer Experience, and Partnerships with concise, persuasive materials — talk tracks, ROI stories, competitive proof, and demos
Ensure internal consistency in how we enable and align teams — and external adaptability in how we communicate and sell across segments and regions. Measure success through higher win rates and expansion ARR
Connect enablement efforts with lifecycle insights for a unified customer experience.
Team & Operating Model
Build a Product Marketing organization defined by clarity, focus, and measurable outcomes. There is already a team with 6 eager to learn and passionate PMMs
Provide direction, context, and accountability — allowing PMMs to own their domains with autonomy
Foster a culture rooted in writing, data, and iteration; protect focus time for deep work
Develop both the craft and careers of your PMMs, ensuring they have space to grow and make their work visible
What Success Looks Like
Narrative clarity: LearnWorlds' story is simple, differentiated, and echoed across every touchpoint — from the website and campaigns to in-product messaging and customer education
Systemic GTM excellence: Launches follow a predictable process with clear tiers, briefs, and retros; decisions are faster, and success is measurable
Monetization uplift: Pricing and packaging experiments increase free→paid conversion, expansion ARR, increase in annual vs. monthly plans, and feature attach rates while strengthening customer trust
Adoption & retention growth: Lifecycle programs and in-product education raise activation, engagement, and long-term retention
Customer- and market-driven roadmap: Product teams integrate validated opportunity research from PMMs to guide which features and integrations to prioritize
AI-driven intelligence advantage: The LearnWorlds Signals Ecosystem connects product usage, customer behavior, and market insight into a shared intelligence layer that improves how teams decide, communicate, and act — turning data into strategic foresight
Revenue enablement impact: Sales, CX, and Partnerships operate with greater confidence and precision, supported by clear narratives, ROI stories, and battle-tested proof points
PMM team maturity: Product Marketing runs as a strategic function — autonomous, data-informed, and trusted to lead cross-functional clarity and growth
Requirements What You Bring
Depth and range. 6+ years in B2B SaaS Product Marketing — including at least 4 years in leading and growing PMM teams — with a proven track record of moving monetization, adoption, retention, win-rate at multi-product PLG + sales-led companies. You know what "great" looks like, and how to help others get there
Leadership through clarity. You lead by writing, by structuring, by removing noise. You build teams that think deeply, act fast, and understand why their work matters
Strategic precision. You've steered product narratives, pricing decisions, and GTM motions that moved real metrics — adoption, conversion, retention, ARR
Analytical calm. You can read data without drowning in it. You spot patterns, size opportunities, and turn numbers into direction
Storytelling as craft. You believe words are product features. You can explain complex ideas simply — and you teach others to do the same
System builder. You think in frameworks and playbooks, not heroics. You build structures that make great work easier to repeat
AI curiosity. You're hands-on with AI tools — not for novelty, but for leverage. You understand how intelligence, when designed well, compounds over time
Cross-functional gravity. You bring product sense to marketing and marketing sense to product. You know how to align smart people without slowing them down
Mindset. Curious, practical, thoughtful. You care about outcomes, not credit. You share context, write it down, and keep improving the system
Nice to have:
Experience in e-learning, creator platforms, or customer education
Exposure to multi-product SaaS ecosystems
Comfort with tools that blend AI, automation, analytics, and storytelling
Benefits We're a remote-first company with optional hubs in Greece and Cyprus. We work across time zones but meet in person often enough to stay human — at retreats, offsites, and team meetups.
We keep meetings short, writing long, and ownership clear. We care more about progress than presence, and about systems that make good work easier.
What you'll get:
Private life and health insurance plan
Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
Your personal annual training budget
An annual home office allowance to set up your personal space
Company laptop
23 days of paid time off
3 early summer Fridays in July and August
A free LearnWorlds School to build and sell your own courses
Work in one of the globally top 5 e-learning courses platform
An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
Annual company retreats (see the video of our latest retreat)
Seniority level Director
Employment type Full-time
Job function Marketing
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at LearnWorlds by 2x
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
At LearnWorlds, we believe learning is the original human superpower — the force that turns knowledge into products, skills, and progress.
Our platform helps creators, educators, and organizations in more than 150 countries turn expertise into scalable learning experiences that sell, teach, and transform.
As AI floods the world with information, learning becomes the only countermeasure — the skill that keeps humans creative, relevant, and in control. The winners won't be those who automate fastest, but those who learn and adapt fastest. They'll need platforms that turn knowledge into teachable systems that scale — and that's exactly what LearnWorlds enables.
We're a profitable, product-led SaaS company at an inflection point — expanding from category strength into category leadership. The next stage of our growth is about precision, narrative clarity, and systemic excellence: how product, marketing, and customer experience operate as one continuous engine of learning, inside and out.
You'll join a leadership group where:
The Chief Product Officer drives product vision and innovation,
The Chief Marketing Officer expands awareness and demand,
The VP of Sales turns opportunities into revenue and growth, and
The VP of Customer Experience ensures long-term success and advocacy
Your role is to connect all four — building and leading a Product Marketing organization that turns insight into direction, strategy into stories, and stories into measurable impact.
What You'll Do You and your team will own the full Product Marketing engine — you will build and own the GTM operating system: launch tiering, positioning and messaging, enablement, and adoption measurement across PLG and sales-assist.
You’ll build the systems, rhythms, and culture that connect Product, Marketing, and Customer Experience with continuous and evolving GTM orchestration.
Category, Narrative & Positioning
Re-define and evolve LearnWorlds' category story and positioning across creators, training businesses, and enterprises
Translate product strategy into clear, differentiated narratives in partnership with the Chief Product Officer
Ensure consistency across campaigns, website, and content through collaboration with the Chief Marketing Officer
Align customer education and in-product messaging with the VP of Customer Experience, so the story carries from first impression to long-term success
GTM Strategy & Launch Excellence
Build a predictable GTM system — tiered launch models, playbooks, and post-launch adoption tracking
Lead launch orchestration across Product, Marketing, and Customer Experience, ensuring alignment from brief to measurement
Maintain a steady product comms rhythm: feature announcements, newsletters, webinars, and "You Ask, We Deliver" updates
Turn launches into learning cycles that refine messaging, adoption tactics, and internal collaboration through varied communication channels
Pricing, Packaging & Monetization
Chair the Pricing Committee with the Chief Product Officer, Chief Marketing Officer, VP of Sales, and VP of Customer Experience to drive packaging and monetization strategy
Lead pricing research, tests, plan redesigns, and add-on evaluations across tiers and business models
Build a pricing journey conducive to PLG growth, balancing cost increases with feature access
Align value communication across Product, Sales, and Customer Experience to ensure pricing clarity and trust
Lifecycle, Adoption & Retention
Oversee lifecycle programs that connect trial activation, onboarding, adoption, and expansion
Collaborate with Product and Customer Experience to align in-app experiences, lifecycle messaging, and educational content
Use data to identify friction points and design interventions that increase retention and feature engagement
Organize customer persona data collection efforts across teams and support innovative personalization pathing throughout the customer journey
Insights, Competitive & Win/Loss
Build a unified insight system that combines customer research, product usage, market data, and competitor monitoring
Deliver concise insights that inform roadmap, GTM priorities, and messaging
Share learnings across leadership e.g. a recurring State of the Market & Customer readout
Gradually seed a lightweight Analyst Relations motion as LearnWorlds expands its category presence
Market Research & Product Opportunity Evaluation
Partner with Product to research and evaluate new market opportunities, integrations, and feature directions
Use market sizing, interviews, and competitive analysis to assess potential impact before development begins
Maintain a living Market Opportunities Backlog that connects customer demand to product strategy
Ensure roadmap decisions are guided by evidence — real data, not intuition alone
Evolve the AI-Driven LearnWorlds Signals Ecosystem
Co-lead the growth of LearnWorlds' AI-driven Signals Ecosystem — an intelligence layer that connects product data, customer behavior, and market insights
Collaborate with the Chief Product Officer, Chief Marketing Officer, VP of Sales and VP of Customer Experience to design how AI enhances visibility, speed, and decision-making across teams
Partner with Product and Engineering to build custom GPTs (or relevant AI services) that assist with positioning, pricing scenarios, and enablement drafts while maintaining brand accuracy and human judgment
Guide governance, quality loops, and feedback systems that make AI a dependable, evolving asset
Over time, turn this Signals Ecosystem into a strategic advantage — a shared intelligence framework that helps LearnWorlds learn faster, decide smarter, and act sooner
Revenue Enablement & Field Excellence
Equip Sales, Customer Experience, and Partnerships with concise, persuasive materials — talk tracks, ROI stories, competitive proof, and demos
Ensure internal consistency in how we enable and align teams — and external adaptability in how we communicate and sell across segments and regions. Measure success through higher win rates and expansion ARR
Connect enablement efforts with lifecycle insights for a unified customer experience.
Team & Operating Model
Build a Product Marketing organization defined by clarity, focus, and measurable outcomes. There is already a team with 6 eager to learn and passionate PMMs
Provide direction, context, and accountability — allowing PMMs to own their domains with autonomy
Foster a culture rooted in writing, data, and iteration; protect focus time for deep work
Develop both the craft and careers of your PMMs, ensuring they have space to grow and make their work visible
What Success Looks Like
Narrative clarity: LearnWorlds' story is simple, differentiated, and echoed across every touchpoint — from the website and campaigns to in-product messaging and customer education
Systemic GTM excellence: Launches follow a predictable process with clear tiers, briefs, and retros; decisions are faster, and success is measurable
Monetization uplift: Pricing and packaging experiments increase free→paid conversion, expansion ARR, increase in annual vs. monthly plans, and feature attach rates while strengthening customer trust
Adoption & retention growth: Lifecycle programs and in-product education raise activation, engagement, and long-term retention
Customer- and market-driven roadmap: Product teams integrate validated opportunity research from PMMs to guide which features and integrations to prioritize
AI-driven intelligence advantage: The LearnWorlds Signals Ecosystem connects product usage, customer behavior, and market insight into a shared intelligence layer that improves how teams decide, communicate, and act — turning data into strategic foresight
Revenue enablement impact: Sales, CX, and Partnerships operate with greater confidence and precision, supported by clear narratives, ROI stories, and battle-tested proof points
PMM team maturity: Product Marketing runs as a strategic function — autonomous, data-informed, and trusted to lead cross-functional clarity and growth
Requirements What You Bring
Depth and range. 6+ years in B2B SaaS Product Marketing — including at least 4 years in leading and growing PMM teams — with a proven track record of moving monetization, adoption, retention, win-rate at multi-product PLG + sales-led companies. You know what "great" looks like, and how to help others get there
Leadership through clarity. You lead by writing, by structuring, by removing noise. You build teams that think deeply, act fast, and understand why their work matters
Strategic precision. You've steered product narratives, pricing decisions, and GTM motions that moved real metrics — adoption, conversion, retention, ARR
Analytical calm. You can read data without drowning in it. You spot patterns, size opportunities, and turn numbers into direction
Storytelling as craft. You believe words are product features. You can explain complex ideas simply — and you teach others to do the same
System builder. You think in frameworks and playbooks, not heroics. You build structures that make great work easier to repeat
AI curiosity. You're hands-on with AI tools — not for novelty, but for leverage. You understand how intelligence, when designed well, compounds over time
Cross-functional gravity. You bring product sense to marketing and marketing sense to product. You know how to align smart people without slowing them down
Mindset. Curious, practical, thoughtful. You care about outcomes, not credit. You share context, write it down, and keep improving the system
Nice to have:
Experience in e-learning, creator platforms, or customer education
Exposure to multi-product SaaS ecosystems
Comfort with tools that blend AI, automation, analytics, and storytelling
Benefits We're a remote-first company with optional hubs in Greece and Cyprus. We work across time zones but meet in person often enough to stay human — at retreats, offsites, and team meetups.
We keep meetings short, writing long, and ownership clear. We care more about progress than presence, and about systems that make good work easier.
What you'll get:
Private life and health insurance plan
Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
Your personal annual training budget
An annual home office allowance to set up your personal space
Company laptop
23 days of paid time off
3 early summer Fridays in July and August
A free LearnWorlds School to build and sell your own courses
Work in one of the globally top 5 e-learning courses platform
An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
Annual company retreats (see the video of our latest retreat)
Seniority level Director
Employment type Full-time
Job function Marketing
Industries IT Services and IT Consulting
Referrals increase your chances of interviewing at LearnWorlds by 2x
#J-18808-Ljbffr