United Way Miami
Manager, Social Media and Digital Marketing - Hybrid
United Way Miami, Miami, Florida, us, 33222
Manager, Social Media and Digital Marketing - Hybrid
United Way Miami, Inc. is hiring a
Manager, Social Media and Digital Marketing
to join our team. As a
Manager, Social Media and Digital Marketing , you will manage and implement social media strategy with written and visual content to foster community participation and spark engagement. Utilize social and digital media to advance UWM’s brand, broaden awareness of its programs and initiatives, leverage relationships with business-to-consumer and business-to-business audiences, generate leads, and achieve core business objectives.
Salary and Benefits Salary Range:
$51,511 - $57,950.51 annually
Hybrid Schedule:
2 days from home and 3 days on‑site
Benefits (The Good Stuff)
3 WKS Vacation Paid*
12 Paid Holidays
12 PTO Paid Days
li>Competitive Health Benefits Package Wellness Program Reimbursements up to $50/month
Short Term Disability at NO COST
Life Insurance & AD&D 2X Annual Salary at NO COST
Employee Assistance Program
Retirement Plan UP TO 6% Employer Funding
Professional Development Opportunities
Discounted On-Site Early Childhood Care
Tuition Assistance for Early Education Degree
Free Monthly Transit Card
Vacation amounts may vary based on roles, schedules, and years of service
About United Way Miami Help us make a difference in our community. United, we are tackling complex issues and turning contributions into real change. We fight for equitable access to quality education, financial security, and the health of everyone in our community. Join our team and join us in the fight for a stronger Miami!
Principal Duties And Responsibilities
Develop and implement comprehensive social and digital media plans, including timing, tactical outputs, media targets, reporting, organic and paid content posts, agency services, and capabilities.
Manage two social media brands and content plans across Facebook, Twitter, Instagram, LinkedIn, and YouTube (community management, profile maintenance & editorial content calendars).
Manage and maintain the digital asset library for easy access and organization.
Lead accurate & timely content creation, including shooting and editing content (quotes, photos, videos) to share with internal and external stakeholders; capture live event coverage for social media; oversee production phases of digital assets to ensure quality and consistency.
Produce high‑quality video projects, including scriptwriting, shooting, editing, and designing motion graphics.
Develop and manage the organization’s social media programming; create and maintain a monthly social media calendar; engage in dialogue and answer questions; monitor all social media sites to identify threats and opportunities in user‑generated content.
Manage paid social media advertising campaigns to increase followers and engagement; develop and maintain budgets for M&C and specific campaigns; monitor progress and optimize when necessary.
Create compelling visual content through video production and photography to enhance brand presence, engage audiences and drive digital marketing initiatives.
Lead third‑party agencies, designers, sales, and subject‑matter experts to produce relevant content that meets the needs of stakeholders and audiences.
Strengthen relationships for cross‑promotion efforts with partners, social influencers, and bloggers to expand reach; assist external production partners to establish cross‑promotional efforts with agencies, freelancers, and 3rd‑party vendors.
Drive audience growth of all social media platform brands; drive traffic to the website; encourage giving, volunteering, and advocacy; manage organic and paid campaigns for social media brands.
Track and analyze channel activity/qualitative data and translate it into recommendations for social media plan to achieve KPIs; deliver regular insight reports, including monthly board updates, quarterly reports, special campaign reports, and year‑end reports as needed.
Manage website posts and support outside vendor; knowledge in WordPress.
Prepare and train key staff and volunteers to effectively utilize social media as a means of inspiring interest and connection to the work of UWM; supervise social and digital interns, including training, performance measurement, disciplining, and task direction.
Monitor trends and best practices using data from external sources to optimize tools, applications, channels, and visual design elements; perform a digital competitive analysis and recommend strategy adjustments as needed.
Manage staff coordinating photographer/videographer relationships; supervise the team administrator to ensure photographers are correctly scheduled and expectations communicated.
Manage photographers/videographers at events and shoots; ensure team members gather/archive media post‑event and inform appropriate staff; be available to photograph/videotape predetermined events.
Requirements Education Requirements:
Bachelor’s Degree in Public Relations, Marketing, Communications, or related field, or equivalent experience.
Experience Requirements:
Three or more years’ experience with social media content creation, copywriting, and management of multiple brands.
Technology Requirements:
Microsoft Office suite; Zoom; Asana platform; Sprout Social software. Knowledge of modern web browsers.
Other Essential Knowledge/Skills:
Advanced knowledge of social media communications; advanced photography/videography and editing; excellent oral and written communication; effective organization, time management, and leadership; attention to detail and accuracy; self‑sourcing/validation; ability to work well with a diverse population; SEO principles, KPI monitoring; strong customer service; public speaking; bilingual English/Spanish preferred.
EEO Statement UWM is an equal opportunity employer and a drug‑free workplace. Please visit our Career site homepage to view our EEO statement and Drug‑Free policy.
Career Growth We encourage you to grow by providing formal and informal development programs, coaching, and on‑the‑job challenges. We want you to ask questions, take chances, and explore the possible.
Apply With Confidence Research indicates that individuals may hesitate if they don’t meet every requirement. If you’re enthusiastic about a role, apply even if your experience or education isn’t an exact match. You could be the perfect fit for this position or discover other exciting opportunities within our organization. Please note that while some roles may have specific requirements for funding eligibility, we STILL encourage you to explore our job opportunities.
#J-18808-Ljbffr
Manager, Social Media and Digital Marketing
to join our team. As a
Manager, Social Media and Digital Marketing , you will manage and implement social media strategy with written and visual content to foster community participation and spark engagement. Utilize social and digital media to advance UWM’s brand, broaden awareness of its programs and initiatives, leverage relationships with business-to-consumer and business-to-business audiences, generate leads, and achieve core business objectives.
Salary and Benefits Salary Range:
$51,511 - $57,950.51 annually
Hybrid Schedule:
2 days from home and 3 days on‑site
Benefits (The Good Stuff)
3 WKS Vacation Paid*
12 Paid Holidays
12 PTO Paid Days
li>Competitive Health Benefits Package Wellness Program Reimbursements up to $50/month
Short Term Disability at NO COST
Life Insurance & AD&D 2X Annual Salary at NO COST
Employee Assistance Program
Retirement Plan UP TO 6% Employer Funding
Professional Development Opportunities
Discounted On-Site Early Childhood Care
Tuition Assistance for Early Education Degree
Free Monthly Transit Card
Vacation amounts may vary based on roles, schedules, and years of service
About United Way Miami Help us make a difference in our community. United, we are tackling complex issues and turning contributions into real change. We fight for equitable access to quality education, financial security, and the health of everyone in our community. Join our team and join us in the fight for a stronger Miami!
Principal Duties And Responsibilities
Develop and implement comprehensive social and digital media plans, including timing, tactical outputs, media targets, reporting, organic and paid content posts, agency services, and capabilities.
Manage two social media brands and content plans across Facebook, Twitter, Instagram, LinkedIn, and YouTube (community management, profile maintenance & editorial content calendars).
Manage and maintain the digital asset library for easy access and organization.
Lead accurate & timely content creation, including shooting and editing content (quotes, photos, videos) to share with internal and external stakeholders; capture live event coverage for social media; oversee production phases of digital assets to ensure quality and consistency.
Produce high‑quality video projects, including scriptwriting, shooting, editing, and designing motion graphics.
Develop and manage the organization’s social media programming; create and maintain a monthly social media calendar; engage in dialogue and answer questions; monitor all social media sites to identify threats and opportunities in user‑generated content.
Manage paid social media advertising campaigns to increase followers and engagement; develop and maintain budgets for M&C and specific campaigns; monitor progress and optimize when necessary.
Create compelling visual content through video production and photography to enhance brand presence, engage audiences and drive digital marketing initiatives.
Lead third‑party agencies, designers, sales, and subject‑matter experts to produce relevant content that meets the needs of stakeholders and audiences.
Strengthen relationships for cross‑promotion efforts with partners, social influencers, and bloggers to expand reach; assist external production partners to establish cross‑promotional efforts with agencies, freelancers, and 3rd‑party vendors.
Drive audience growth of all social media platform brands; drive traffic to the website; encourage giving, volunteering, and advocacy; manage organic and paid campaigns for social media brands.
Track and analyze channel activity/qualitative data and translate it into recommendations for social media plan to achieve KPIs; deliver regular insight reports, including monthly board updates, quarterly reports, special campaign reports, and year‑end reports as needed.
Manage website posts and support outside vendor; knowledge in WordPress.
Prepare and train key staff and volunteers to effectively utilize social media as a means of inspiring interest and connection to the work of UWM; supervise social and digital interns, including training, performance measurement, disciplining, and task direction.
Monitor trends and best practices using data from external sources to optimize tools, applications, channels, and visual design elements; perform a digital competitive analysis and recommend strategy adjustments as needed.
Manage staff coordinating photographer/videographer relationships; supervise the team administrator to ensure photographers are correctly scheduled and expectations communicated.
Manage photographers/videographers at events and shoots; ensure team members gather/archive media post‑event and inform appropriate staff; be available to photograph/videotape predetermined events.
Requirements Education Requirements:
Bachelor’s Degree in Public Relations, Marketing, Communications, or related field, or equivalent experience.
Experience Requirements:
Three or more years’ experience with social media content creation, copywriting, and management of multiple brands.
Technology Requirements:
Microsoft Office suite; Zoom; Asana platform; Sprout Social software. Knowledge of modern web browsers.
Other Essential Knowledge/Skills:
Advanced knowledge of social media communications; advanced photography/videography and editing; excellent oral and written communication; effective organization, time management, and leadership; attention to detail and accuracy; self‑sourcing/validation; ability to work well with a diverse population; SEO principles, KPI monitoring; strong customer service; public speaking; bilingual English/Spanish preferred.
EEO Statement UWM is an equal opportunity employer and a drug‑free workplace. Please visit our Career site homepage to view our EEO statement and Drug‑Free policy.
Career Growth We encourage you to grow by providing formal and informal development programs, coaching, and on‑the‑job challenges. We want you to ask questions, take chances, and explore the possible.
Apply With Confidence Research indicates that individuals may hesitate if they don’t meet every requirement. If you’re enthusiastic about a role, apply even if your experience or education isn’t an exact match. You could be the perfect fit for this position or discover other exciting opportunities within our organization. Please note that while some roles may have specific requirements for funding eligibility, we STILL encourage you to explore our job opportunities.
#J-18808-Ljbffr