Thrive | KW Kansas City Metro
Marketing & Social Media Manager
Thrive | KW Kansas City Metro, Prairie Village, Kansas, United States
Join to apply for the
Marketing & Social Media Manager
role at
Thrive | KW Kansas City Metro
Base pay range $50,000.00/yr - $60,000.00/yr
Summary We are seeking a proactive, strategic and results-driven Marketing & Social Media Manager to efficiently and effectively execute and oversee all marketing efforts ensuring the greatest return on investment for our high-performance real estate team. This role is responsible for developing, executing, managing and optimizing marketing strategies that generate measurable leads, elevate the Team’s brand and support listing and agent visibility. The right candidate is energized by results, adaptable to change, solutions oriented and blends creativity with metric-driven precision.
What will you do?
Work with the Team Lead and Director of Operations to build, implement, and manage all Team marketing systems
Implement and Manage Brivity Marketer and KWKLY Platforms
Maintain updated documentation of all systems and standards in the Operations Manual
Increase traffic flow to Thrive website through SEO
Increase number of Facebook and Instagram followers and engagements
Remain current with relevant social platforms and utilize them for optimal engagement
Ensure compliance with all Keller Williams and KCRAR guidelines for marketing materials
Provide exceptional marketing support to Thrive agents
Responsibilities Strategic Marketing Leadership
Own the full cycle of marketing-based lead generation: from ideation to launch to ROI tracking
Develop and implement comprehensive monthly, quarterly and annual marketing plans aligned with Team goals
Oversee consistent brand messaging and visual identity across all platforms
Ensure Thrive printed materials are current and updated
Team agent marketing assistance
Manage the marketing budget, allocate resources effectively and prioritize spending based on lead source performance and ROI
Lead Generation & Campaign Execution
Design and run campaigns across paid social, email, events, listings, and digital funnels to generate high-quality leads
Set and meet monthly lead targets aligned with Team growth goals
Build and optimize lead magnets, landing pages, and CTAs to convert online traffic into contacts
Collaborate with admin/agents to ensure fast lead handoff and a feedback loop for lead quality & tracking
Monitor campaign metrics (cost per lead, click-through rate, conversion rate); adjust as needed
Collaborate with agents to promote listings with high-quality property marketing packages (photos, property & open house flyers, video tours, email blasts, social posts, etc.)
Create and implement the Thrive marketing plan for Luxury Listings
Utilize KW Luxury Hub as needed for marketing Luxury Listings
Leverage platforms such as Facebook Ads, Google Ads, and CRM-driven email campaigns to maximize visibility and conversions
Content Creation & Social Media
Create, write and schedule engaging content (posts, videos, reels, stories, blogs, etc.) that reflects Thrive’s brand personality and mission across all platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
Engage with followers, respond to comments and messages, and build relationships with local businesses, influencers and community partners
Film and edit agent and Team videos - property, community, educational, etc.
Build and maintain a YouTube library and blog featuring real estate tips and educational content
Marketing Systems & Service Provider Management
Manage the Team’s CRM, email marketing software, website and marketing automation tools
Ensure tech integrations support seamless lead capture and nurture
Create and implement ideas to keep the website fresh and engaging
KWKLY
Auto Plans for Lead Follow Up
Develop and implement a process for soliciting reviews and client testimonials across major platforms
Agent Onboarding
Oversee third-party relationships (photographers, printers, designers, etc.) and ensure timely delivery of all projects
Communications/Interactions
Director of Operations & Admin - daily
Team Agents - often, as needed
Team Lead - weekly
Qualifications Knowledge/Skills
3+ years in a Marketing role (real estate preferred)
Proven track record of designing and executing successful marketing strategies
Strong copywriting, content creation and graphic design skills (Canva, Adobe Suite, etc.)
Proficiency in CRM platforms and email marketing tools
Familiarity with social media ad platforms and real estate marketing trends
Excellent project management, communication, organizational and leadership skills
Photography and basic video editing
SEO, blogging and website management
People and service oriented
Self-starter with the ability to manage multiple projects and deadlines
Strong written and verbal communication skills
High school graduate; Bachelor’s degree preferred
About our team Our Mission is to be the Team of choice for Skilled, Knowledgeable, Driven, Brave & Fun real estate professionals seeking to Thrive in all areas of life, including: Business, Family, Personal, Financial & Spiritual.
At Thrive Real Estate KC, our collaborative and supportive environment empowers agents to excel while providing the highest level of customer service and resources to their clients—establishing themselves as trusted advisors within their communities and beyond.
Through superior technology that maximizes each agent’s reach, unmatched marketing, comprehensive coaching and training, and goal-focused systems, our agents are equipped to boost their productivity and performance—helping position Thrive as one of the top 10 real estate teams in Kansas City.
Investing in people is the hallmark of our team. With the right education, tools, and support, Thriving is not just an aspiration—it’s the outcome. Our culture of care, collaboration, and exceptional performance ensures that both our agents and clients achieve success.
Are you ready to Thrive?
#J-18808-Ljbffr
Marketing & Social Media Manager
role at
Thrive | KW Kansas City Metro
Base pay range $50,000.00/yr - $60,000.00/yr
Summary We are seeking a proactive, strategic and results-driven Marketing & Social Media Manager to efficiently and effectively execute and oversee all marketing efforts ensuring the greatest return on investment for our high-performance real estate team. This role is responsible for developing, executing, managing and optimizing marketing strategies that generate measurable leads, elevate the Team’s brand and support listing and agent visibility. The right candidate is energized by results, adaptable to change, solutions oriented and blends creativity with metric-driven precision.
What will you do?
Work with the Team Lead and Director of Operations to build, implement, and manage all Team marketing systems
Implement and Manage Brivity Marketer and KWKLY Platforms
Maintain updated documentation of all systems and standards in the Operations Manual
Increase traffic flow to Thrive website through SEO
Increase number of Facebook and Instagram followers and engagements
Remain current with relevant social platforms and utilize them for optimal engagement
Ensure compliance with all Keller Williams and KCRAR guidelines for marketing materials
Provide exceptional marketing support to Thrive agents
Responsibilities Strategic Marketing Leadership
Own the full cycle of marketing-based lead generation: from ideation to launch to ROI tracking
Develop and implement comprehensive monthly, quarterly and annual marketing plans aligned with Team goals
Oversee consistent brand messaging and visual identity across all platforms
Ensure Thrive printed materials are current and updated
Team agent marketing assistance
Manage the marketing budget, allocate resources effectively and prioritize spending based on lead source performance and ROI
Lead Generation & Campaign Execution
Design and run campaigns across paid social, email, events, listings, and digital funnels to generate high-quality leads
Set and meet monthly lead targets aligned with Team growth goals
Build and optimize lead magnets, landing pages, and CTAs to convert online traffic into contacts
Collaborate with admin/agents to ensure fast lead handoff and a feedback loop for lead quality & tracking
Monitor campaign metrics (cost per lead, click-through rate, conversion rate); adjust as needed
Collaborate with agents to promote listings with high-quality property marketing packages (photos, property & open house flyers, video tours, email blasts, social posts, etc.)
Create and implement the Thrive marketing plan for Luxury Listings
Utilize KW Luxury Hub as needed for marketing Luxury Listings
Leverage platforms such as Facebook Ads, Google Ads, and CRM-driven email campaigns to maximize visibility and conversions
Content Creation & Social Media
Create, write and schedule engaging content (posts, videos, reels, stories, blogs, etc.) that reflects Thrive’s brand personality and mission across all platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
Engage with followers, respond to comments and messages, and build relationships with local businesses, influencers and community partners
Film and edit agent and Team videos - property, community, educational, etc.
Build and maintain a YouTube library and blog featuring real estate tips and educational content
Marketing Systems & Service Provider Management
Manage the Team’s CRM, email marketing software, website and marketing automation tools
Ensure tech integrations support seamless lead capture and nurture
Create and implement ideas to keep the website fresh and engaging
KWKLY
Auto Plans for Lead Follow Up
Develop and implement a process for soliciting reviews and client testimonials across major platforms
Agent Onboarding
Oversee third-party relationships (photographers, printers, designers, etc.) and ensure timely delivery of all projects
Communications/Interactions
Director of Operations & Admin - daily
Team Agents - often, as needed
Team Lead - weekly
Qualifications Knowledge/Skills
3+ years in a Marketing role (real estate preferred)
Proven track record of designing and executing successful marketing strategies
Strong copywriting, content creation and graphic design skills (Canva, Adobe Suite, etc.)
Proficiency in CRM platforms and email marketing tools
Familiarity with social media ad platforms and real estate marketing trends
Excellent project management, communication, organizational and leadership skills
Photography and basic video editing
SEO, blogging and website management
People and service oriented
Self-starter with the ability to manage multiple projects and deadlines
Strong written and verbal communication skills
High school graduate; Bachelor’s degree preferred
About our team Our Mission is to be the Team of choice for Skilled, Knowledgeable, Driven, Brave & Fun real estate professionals seeking to Thrive in all areas of life, including: Business, Family, Personal, Financial & Spiritual.
At Thrive Real Estate KC, our collaborative and supportive environment empowers agents to excel while providing the highest level of customer service and resources to their clients—establishing themselves as trusted advisors within their communities and beyond.
Through superior technology that maximizes each agent’s reach, unmatched marketing, comprehensive coaching and training, and goal-focused systems, our agents are equipped to boost their productivity and performance—helping position Thrive as one of the top 10 real estate teams in Kansas City.
Investing in people is the hallmark of our team. With the right education, tools, and support, Thriving is not just an aspiration—it’s the outcome. Our culture of care, collaboration, and exceptional performance ensures that both our agents and clients achieve success.
Are you ready to Thrive?
#J-18808-Ljbffr