Launch Potato
Lead Product Designer
Launch Potato
is a high‑growth digital media company that reaches over 30 M monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida, our remote‑first team spans more than 15 countries and lives by speed, ownership, and measurable impact.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
Compensation and Job Type Contract to Hire. Base salary: $150,000 to $180,000 per year. Benefits: profit‑sharing bonus, competitive health and wellness plans, and future raises based on company and personal performance.
Must Have Skills
8+ years of UX/UI experience in performance marketing, lead generation, or a data‑driven environment.
Data‑informed design expertise focused on optimizing conversion rate (CVR) and revenue per session.
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communicator capable of presenting design rationale to technical and non‑technical audiences.
Experience Summary 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.
Your Role Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.
Outcomes
Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights.
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements that enhance experimentation velocity and design scalability.
Competencies
Performance‑Minded: Design with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes.
Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration.
Initiative‑Driven: Proactively identifies design gaps and proposes and executes UX solutions without waiting for direction.
Clear Communicator: Tailors communication to different audiences—engineers, PMs, stakeholders—to ensure alignment and clarity.
Collaborative: Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams.
Mentorship‑Oriented: Coaches peers, shares expertise, and fosters a high‑performance UX culture.
Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly.
Total Compensation Overview Base salary and competitive benefits are set according to market rates for the nearest major metro and vary according to Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Employment Opportunity Statement Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, status as an individual with a disability, or any other legally protected characteristic.
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is a high‑growth digital media company that reaches over 30 M monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida, our remote‑first team spans more than 15 countries and lives by speed, ownership, and measurable impact.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
Compensation and Job Type Contract to Hire. Base salary: $150,000 to $180,000 per year. Benefits: profit‑sharing bonus, competitive health and wellness plans, and future raises based on company and personal performance.
Must Have Skills
8+ years of UX/UI experience in performance marketing, lead generation, or a data‑driven environment.
Data‑informed design expertise focused on optimizing conversion rate (CVR) and revenue per session.
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communicator capable of presenting design rationale to technical and non‑technical audiences.
Experience Summary 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.
Your Role Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.
Outcomes
Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights.
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements that enhance experimentation velocity and design scalability.
Competencies
Performance‑Minded: Design with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes.
Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration.
Initiative‑Driven: Proactively identifies design gaps and proposes and executes UX solutions without waiting for direction.
Clear Communicator: Tailors communication to different audiences—engineers, PMs, stakeholders—to ensure alignment and clarity.
Collaborative: Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams.
Mentorship‑Oriented: Coaches peers, shares expertise, and fosters a high‑performance UX culture.
Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly.
Total Compensation Overview Base salary and competitive benefits are set according to market rates for the nearest major metro and vary according to Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Employment Opportunity Statement Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, status as an individual with a disability, or any other legally protected characteristic.
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