BioSpace
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across key therapeutic areas such as immunology, oncology, neuroscience, and eye care, and through our Allergan Aesthetics portfolio.
Job Description The Linzess Consumer Marketing Manager will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan. The Marketing Manager will partner with cross‑functional teams (Medical, Regulatory, Legal, MABI, CE, OEC) to identify consumer insights and opportunities and develop messaging and tactics to address challenges. This individual will also partner with and lead agency partners in the development of initiatives. The Consumer Marketing Manager will lead a variety of projects that build consumer awareness of and engagement with Linzess, including website, audio, CRM, social, and digital banner execution, management of budget, and leadership of agency partners.
Key Job Responsibilities
Work effectively in a high‑paced, integrated brand team‑based environment.
Work with cross‑functional partners to enhance brand messaging and strengthen promotional claims within the label (where appropriate).
Collaborate with teammates on a daily basis in strategy and execution of all work.
Generate and analyze consumer data/insights to evolve and improve patient segmentation and tactical execution.
Set strategic direction for agencies and manage projects within time and budget parameters, including measurement and optimization of the campaign ecosystem and development of message maps.
Assess market dynamics and competitive activities for the IBS/CIC market; develop market‑shaping strategies across channels.
Support the development of a strategically targeted and efficient media plan to reach key customer segments and embrace test‑and‑learn opportunities.
Establish a collaborative working relationship with the GIC sales leadership team to ensure field insights are incorporated into marketing tactics aligned to consumer strategies.
Communicate brand vision, strategy and objectives to internal partners and sales leadership to drive brand business objectives.
Qualifications
Bachelor's degree required.
Experience working with and managing multiple external agencies including advertising, digital, database agencies, and internal cross‑functional partners.
DTC mass media (TV, radio, web/digital) experience.
Website and CRM experience.
Exposure to digital and audio media.
Experience leading or supporting strategic and tactical planning.
Ability to influence senior management.
Compensation & Benefits
Compensation range is based on location and other factors; pay may be modified in the future.
Comprehensive benefits package including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) for eligible employees.
Eligible to participate in short‑term and long‑term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Job Description The Linzess Consumer Marketing Manager will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan. The Marketing Manager will partner with cross‑functional teams (Medical, Regulatory, Legal, MABI, CE, OEC) to identify consumer insights and opportunities and develop messaging and tactics to address challenges. This individual will also partner with and lead agency partners in the development of initiatives. The Consumer Marketing Manager will lead a variety of projects that build consumer awareness of and engagement with Linzess, including website, audio, CRM, social, and digital banner execution, management of budget, and leadership of agency partners.
Key Job Responsibilities
Work effectively in a high‑paced, integrated brand team‑based environment.
Work with cross‑functional partners to enhance brand messaging and strengthen promotional claims within the label (where appropriate).
Collaborate with teammates on a daily basis in strategy and execution of all work.
Generate and analyze consumer data/insights to evolve and improve patient segmentation and tactical execution.
Set strategic direction for agencies and manage projects within time and budget parameters, including measurement and optimization of the campaign ecosystem and development of message maps.
Assess market dynamics and competitive activities for the IBS/CIC market; develop market‑shaping strategies across channels.
Support the development of a strategically targeted and efficient media plan to reach key customer segments and embrace test‑and‑learn opportunities.
Establish a collaborative working relationship with the GIC sales leadership team to ensure field insights are incorporated into marketing tactics aligned to consumer strategies.
Communicate brand vision, strategy and objectives to internal partners and sales leadership to drive brand business objectives.
Qualifications
Bachelor's degree required.
Experience working with and managing multiple external agencies including advertising, digital, database agencies, and internal cross‑functional partners.
DTC mass media (TV, radio, web/digital) experience.
Website and CRM experience.
Exposure to digital and audio media.
Experience leading or supporting strategic and tactical planning.
Ability to influence senior management.
Compensation & Benefits
Compensation range is based on location and other factors; pay may be modified in the future.
Comprehensive benefits package including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) for eligible employees.
Eligible to participate in short‑term and long‑term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled.
#J-18808-Ljbffr