NW Recruiting Partners
Marketing Manager– Travel Industry
NW Recruiting Partners, Los Angeles, California, United States, 90079
Greater Los Angeles Area (hybrid)
A well-established travel company is seeking a Director of Marketing to lead full-funnel campaigns for its travel programs. This role is responsible for driving lead generation, increasing bookings, and supporting both B2B2C and B2C marketing initiatives. The ideal candidate brings a blend of strategic leadership and hands‑on execution, partnering closely with Sales and cross‑functional teams to strengthen revenue and brand performance.
Marketing Manager Responsibilities
Oversee content and promotional assets, including brochures, social media, videos, and a centralized asset library.
Lead multi‑channel marketing programs, including web, content, paid media, email, SMS, events, and direct mail to generate leads and bookings.
Optimize website experience, manage UX/CRO, analytics, and CRM lead routing to Sales.
Plan and execute paid campaigns across social and search channels; manage SEO and retargeting strategies.
Provide marketing enablement tools for group leaders, including co‑branded landing pages, templates, and guides.
Track market trends and competitor activity, using insights to inform campaigns and priorities.
Manage marketing budgets, vendors, and agencies to ensure ROI, CAC, and funnel performance goals are met.
Marketing Manager Qualifications
At least 8+ years of experience leading multi‑channel marketing and demand generation programs.
Must have experience in the travel industry.
Proven ability to drive leads, conversions, and measurable results while collaborating closely with Sales.
Strategic individual who is also comfortable being hands‑on and working in a fast‑paced, entrepreneurial environment.
Strong creative and brand awareness with experience overseeing content, design, and video.
Proficiency with CRM/automation platforms and analytics tools.
Company Benefits
Medical, dental, and vision insurance
Paid time‑off and holidays
401k plan
Compensation:
$120-140k/year DOE + Bonus
Seniority level Mid–Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Staffing and Recruiting
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Marketing Manager Responsibilities
Oversee content and promotional assets, including brochures, social media, videos, and a centralized asset library.
Lead multi‑channel marketing programs, including web, content, paid media, email, SMS, events, and direct mail to generate leads and bookings.
Optimize website experience, manage UX/CRO, analytics, and CRM lead routing to Sales.
Plan and execute paid campaigns across social and search channels; manage SEO and retargeting strategies.
Provide marketing enablement tools for group leaders, including co‑branded landing pages, templates, and guides.
Track market trends and competitor activity, using insights to inform campaigns and priorities.
Manage marketing budgets, vendors, and agencies to ensure ROI, CAC, and funnel performance goals are met.
Marketing Manager Qualifications
At least 8+ years of experience leading multi‑channel marketing and demand generation programs.
Must have experience in the travel industry.
Proven ability to drive leads, conversions, and measurable results while collaborating closely with Sales.
Strategic individual who is also comfortable being hands‑on and working in a fast‑paced, entrepreneurial environment.
Strong creative and brand awareness with experience overseeing content, design, and video.
Proficiency with CRM/automation platforms and analytics tools.
Company Benefits
Medical, dental, and vision insurance
Paid time‑off and holidays
401k plan
Compensation:
$120-140k/year DOE + Bonus
Seniority level Mid–Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Staffing and Recruiting
#J-18808-Ljbffr