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The Intersect Group

Email Marketing Specialist

The Intersect Group, Austin, Texas, us, 78716

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We are seeking a detail‑oriented and creative

Email Marketing Specialist

to support our client’s growing digital marketing initiatives. This role plays a key part in developing, executing, and optimizing targeted email campaigns that engage customers and enhance brand loyalty.

You’ll collaborate closely with marketing and design teams to deliver high‑quality, data‑driven communications. The ideal candidate is passionate about digital engagement, has a sharp eye for detail, and thrives in a fast‑paced, team‑oriented environment.

Key Responsibilities

Build and execute email marketing campaigns using existing templates and automation tools.

Manage campaign setup, QA testing, and deployment through Salesforce Marketing Cloud.

Partner with stakeholders to develop segmentation strategies and optimize customer journeys.

Monitor and analyze campaign performance metrics to identify opportunities for improvement.

Support personalization efforts and A/B testing to enhance engagement and deliverability.

Ensure brand consistency and compliance with all marketing standards and regulations.

Collaborate cross‑functionally with creative, data, and marketing operations teams.

Key Requirements

2–3 years of experience in email marketing or digital marketing.

Working knowledge of

Salesforce Marketing Cloud

(Email Studio, Journey Builder, Automation Studio)

Basic understanding of

HTML

and email design principles;

AMPscript

experience a plus.

Strong analytical mindset with ability to interpret campaign data and optimize accordingly.

Exceptional attention to detail, organizational skills, and ability to manage multiple projects.

Excellent communication and teamwork skills, with a proactive, adaptable approach.

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Seniority Level Associate

Employment Type Contract

Job Function Marketing

Industry Banking

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