7 Brew Coffee
Get AI-powered advice on this job and more exclusive features.
7 Brew is a rapidly expanding drive thru beverage experience with over 530+ locations across 35 states in the US. We are one of the fastest-growing QSR brands in the United States, with plans to open more than 100+ additional domestic locations in 2025. We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow. Our mission is to cultivate kindness one tasty drink at a time.
Job Summary Title:
Director, Communications
Department:
Marketing
Organization:
3 Functional Direct Reports – Corporate Communications, Consumer PR and Buzz Marketing, Internal/Field Communications
Reporting:
Direct Report to VP Brand Marketing
Position Overview The Director, Communications, will establish the Communications function at 7 Brew.
The Director will develop and lead 7 Brew’s annual communications strategies, plan, and execution across Corporate Communications, Consumer PR and Buzz Marketing, and Internal/Field Communications. He or she will drive national brand storytelling, position the brand effectively with industry, trade, and consumer media, and lead internal communications to corporate employees, franchisees, and stand-level team members. The Director will be the voice, style, and messenger of 7 Brew – becoming a master at bringing the 7 Brew brand and culture to life with any audience and in any medium – from publicity to events to stunts and collaborations to meetings with investors and franchisees.
Job Responsibilities
Develop annual and ongoing Communications strategies and plans to drive brand salience, breakthrough brand buzz, and continuous system and sales growth.
Own the rolling Communications Calendar, within the overall Brand Marketing Calendar, continuously optimizing the plan to meet and exceed corporate and consumer brand and business objectives.
Lead Corporate Communications including industry and trade media relations, key company events, investor relations, current and new Franchisee communications, and crisis communications.
Lead Consumer PR and Buzz Marketing – generating national and local media coverage, buzz, and word of mouth for consumer-focused announcements, promotions, events, stunts, and collaborations.
Lead Internal Communications, ensuring all company news and events are reaching and inspiring our corporate employees, current Franchisees and their teams, Stand Managers, and stand-level team members.
Select and manage all PR and communications agency partners and vendors, for both national and local publicity efforts.
Influence all brand and marketing campaigns, promotions, new product launches, and more, in partnership with the VP Brand Marketing, and in close partnership with cross-functional peers.
Partner with Insights & Market Research, Brand Marketing, Field Marketing, Media, Digital Marketing, and Customer Care to develop and activate campaigns nationally and locally.
Develop deep understanding of the category, competition, and consumer to optimize brand positioning, drive favorable publicity, and grow brand preference and equity over time.
Partner with Brand Marketing and Creative on the 7 Brew Brand Book, the positioning and style guidelines for use by product teams and partners.
Work with cross-functional teams to ensure brand standards and communications policies are being met across all stakeholders.
Candidate Qualifications
7-10+ years of Communications management experience in FMCG, CPG, or QSR/restaurant category with minimum of 2+ years in a Director-level role.
Experience in a franchised brand or business a plus.
Reputation for developing and managing high-performing communications teams for successful brands.
Passion for brand storytelling – imbuing PR and communications campaigns with ah-ha insights, creative magic, and remarkable messaging.
Deep desire to understand consumer choices, attitudes, and behaviors; demonstrated ability to apply consumer insights to inspire successful communications, PR, and buzz marketing campaigns.
Strong understanding of brand positioning, brand identity, creative development, and excellence in marketing campaign execution/activation.
Experience leveraging in-house and external creative and communications teams and agencies for national and local campaigns.
High-energy, curious, collaborative, and communicative leadership style.
Ability to relocate and live in NW Arkansas and travel as needed.
Seniority Level Director
Employment Type Full-time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Food and Beverage Services
#J-18808-Ljbffr
7 Brew is a rapidly expanding drive thru beverage experience with over 530+ locations across 35 states in the US. We are one of the fastest-growing QSR brands in the United States, with plans to open more than 100+ additional domestic locations in 2025. We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow. Our mission is to cultivate kindness one tasty drink at a time.
Job Summary Title:
Director, Communications
Department:
Marketing
Organization:
3 Functional Direct Reports – Corporate Communications, Consumer PR and Buzz Marketing, Internal/Field Communications
Reporting:
Direct Report to VP Brand Marketing
Position Overview The Director, Communications, will establish the Communications function at 7 Brew.
The Director will develop and lead 7 Brew’s annual communications strategies, plan, and execution across Corporate Communications, Consumer PR and Buzz Marketing, and Internal/Field Communications. He or she will drive national brand storytelling, position the brand effectively with industry, trade, and consumer media, and lead internal communications to corporate employees, franchisees, and stand-level team members. The Director will be the voice, style, and messenger of 7 Brew – becoming a master at bringing the 7 Brew brand and culture to life with any audience and in any medium – from publicity to events to stunts and collaborations to meetings with investors and franchisees.
Job Responsibilities
Develop annual and ongoing Communications strategies and plans to drive brand salience, breakthrough brand buzz, and continuous system and sales growth.
Own the rolling Communications Calendar, within the overall Brand Marketing Calendar, continuously optimizing the plan to meet and exceed corporate and consumer brand and business objectives.
Lead Corporate Communications including industry and trade media relations, key company events, investor relations, current and new Franchisee communications, and crisis communications.
Lead Consumer PR and Buzz Marketing – generating national and local media coverage, buzz, and word of mouth for consumer-focused announcements, promotions, events, stunts, and collaborations.
Lead Internal Communications, ensuring all company news and events are reaching and inspiring our corporate employees, current Franchisees and their teams, Stand Managers, and stand-level team members.
Select and manage all PR and communications agency partners and vendors, for both national and local publicity efforts.
Influence all brand and marketing campaigns, promotions, new product launches, and more, in partnership with the VP Brand Marketing, and in close partnership with cross-functional peers.
Partner with Insights & Market Research, Brand Marketing, Field Marketing, Media, Digital Marketing, and Customer Care to develop and activate campaigns nationally and locally.
Develop deep understanding of the category, competition, and consumer to optimize brand positioning, drive favorable publicity, and grow brand preference and equity over time.
Partner with Brand Marketing and Creative on the 7 Brew Brand Book, the positioning and style guidelines for use by product teams and partners.
Work with cross-functional teams to ensure brand standards and communications policies are being met across all stakeholders.
Candidate Qualifications
7-10+ years of Communications management experience in FMCG, CPG, or QSR/restaurant category with minimum of 2+ years in a Director-level role.
Experience in a franchised brand or business a plus.
Reputation for developing and managing high-performing communications teams for successful brands.
Passion for brand storytelling – imbuing PR and communications campaigns with ah-ha insights, creative magic, and remarkable messaging.
Deep desire to understand consumer choices, attitudes, and behaviors; demonstrated ability to apply consumer insights to inspire successful communications, PR, and buzz marketing campaigns.
Strong understanding of brand positioning, brand identity, creative development, and excellence in marketing campaign execution/activation.
Experience leveraging in-house and external creative and communications teams and agencies for national and local campaigns.
High-energy, curious, collaborative, and communicative leadership style.
Ability to relocate and live in NW Arkansas and travel as needed.
Seniority Level Director
Employment Type Full-time
Job Function Marketing, Public Relations, and Writing/Editing
Industries Food and Beverage Services
#J-18808-Ljbffr