Disneyland Hong Kong
The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles.
The Walt Disney Company's Disney Entertainment (DE) group includes the company’s full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.
Job Summary:
Lead the DE DTC Marketing Finance – Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives:
Marketing Measurement:
Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment
“Connecting the Dots”:
Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts
General responsibilities
for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:
Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.
Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work
Create and present insightful financial analysis for client stakeholders and senior Finance management
Oversee the development of commentary / cause of change explanations for management reports and client-specific reports
Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting
Lead, develop, and motivate a team of Finance professionals
Responsibilities and Duties of the Role:
Overall Strategic Finance
Conduct ad hoc analysis to
inform Annual Operating Plan
Produce master Long Range Plan financial model to facilitate
scenario analysis
On a recurring basis, produce:
Forecast Executive Updates
(i.e., Summarize overall Marketing narrative / key themes for each forecast submission)
DTC Marketing Fact Pack
(i.e., Marketing investment levels, trends, and KPIs for all segments and regions)
Marketing KPIs Workbook
(i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)
Conduct comprehensive
after-action-reviews
of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)
Partner with Marketing Analytics
to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend
Ad-hoc Marketing Analysis
Monitor
weekly media spend tracker
of titles with highest spend and forecast spend up to four weeks in advance
Assess incremental budget requests for specific titles, including
spend per first stream
and tiering analysis
Maintain centralized information
on brand campaign timing and budgets across DTC platforms and products
Evaluate incremental Performance Marketing budget requests
Analyze device and fixed placements budgets
for savings opportunities and value delivery
Oversee DET Marketing Finance
Financial Planning & Analysis
Manage global marketing budgets
across several levels of granularity
Center of Excellence (COE)
finance support centralized and regularly communicated out
Annual and Long-Range Planning
Lead
Long Range Planning
process:
Facilitate bottoms-up planning
in collaboration with Marketing stakeholders
Develop
annual operating plans
Marketing Planning & Analysis
Provide a
central point of contact
for DET Marketing teams to understand both internal and external factors influencing their budgets, as well as
centralized, high-level views on DET portfolio strategy
Drive
standardization
of planning and budgeting metrics to
enhance marketing portfolio optimization
Management of Disney Streaming Lifetime Value topic for DTC Finance
Collaborate
with Data Science on the
development of 140+ product-level LTVs
covering every DTC territory and platform
Drive alignment
with various stakeholders to
verify and pressure test assumptions
used to create LTVs
Socialize with leadership the
changing health
of the
subscriber business , by territory and by product, and
identify
the
key business drivers
which may be contributing to changes
Partner with
Data Analytics, Growth
Marketing , Bundle
Marketing , Product
Marketing , and Business Operations, amongst many other teams , to diagnose how future business decisions may be influenced in light of LTV findings
Required:
Bachelor’s degree in business or economics; MS/ MBA a plus
At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business
Previous experience leading and developing talent within a team
Strong quantitative and analytical skills combined with solid business and financial acumen
Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management
Ability to provide a consultative approach with clients helping to drive business and financial decisions
Ability to identify issues, generate and evaluate alternatives, and implement solutions
Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels
Ability to translate financial information to various business audiences to drive decision making
Flexibility and ability to anticipate change and respond to client needs and priorities with agility
The hiring range for this position in Glendale & Santa Monica, CA is $184,800 to $225,800 per year and in NYC, NY is $193,600 to $236,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs Link opens in new window . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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The Walt Disney Company's Disney Entertainment (DE) group includes the company’s full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.
Job Summary:
Lead the DE DTC Marketing Finance – Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives:
Marketing Measurement:
Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment
“Connecting the Dots”:
Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts
General responsibilities
for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:
Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes. Clients and stakeholders range from Director up to Presidents / GMs.
Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work
Create and present insightful financial analysis for client stakeholders and senior Finance management
Oversee the development of commentary / cause of change explanations for management reports and client-specific reports
Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting
Lead, develop, and motivate a team of Finance professionals
Responsibilities and Duties of the Role:
Overall Strategic Finance
Conduct ad hoc analysis to
inform Annual Operating Plan
Produce master Long Range Plan financial model to facilitate
scenario analysis
On a recurring basis, produce:
Forecast Executive Updates
(i.e., Summarize overall Marketing narrative / key themes for each forecast submission)
DTC Marketing Fact Pack
(i.e., Marketing investment levels, trends, and KPIs for all segments and regions)
Marketing KPIs Workbook
(i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)
Conduct comprehensive
after-action-reviews
of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)
Partner with Marketing Analytics
to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend
Ad-hoc Marketing Analysis
Monitor
weekly media spend tracker
of titles with highest spend and forecast spend up to four weeks in advance
Assess incremental budget requests for specific titles, including
spend per first stream
and tiering analysis
Maintain centralized information
on brand campaign timing and budgets across DTC platforms and products
Evaluate incremental Performance Marketing budget requests
Analyze device and fixed placements budgets
for savings opportunities and value delivery
Oversee DET Marketing Finance
Financial Planning & Analysis
Manage global marketing budgets
across several levels of granularity
Center of Excellence (COE)
finance support centralized and regularly communicated out
Annual and Long-Range Planning
Lead
Long Range Planning
process:
Facilitate bottoms-up planning
in collaboration with Marketing stakeholders
Develop
annual operating plans
Marketing Planning & Analysis
Provide a
central point of contact
for DET Marketing teams to understand both internal and external factors influencing their budgets, as well as
centralized, high-level views on DET portfolio strategy
Drive
standardization
of planning and budgeting metrics to
enhance marketing portfolio optimization
Management of Disney Streaming Lifetime Value topic for DTC Finance
Collaborate
with Data Science on the
development of 140+ product-level LTVs
covering every DTC territory and platform
Drive alignment
with various stakeholders to
verify and pressure test assumptions
used to create LTVs
Socialize with leadership the
changing health
of the
subscriber business , by territory and by product, and
identify
the
key business drivers
which may be contributing to changes
Partner with
Data Analytics, Growth
Marketing , Bundle
Marketing , Product
Marketing , and Business Operations, amongst many other teams , to diagnose how future business decisions may be influenced in light of LTV findings
Required:
Bachelor’s degree in business or economics; MS/ MBA a plus
At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business
Previous experience leading and developing talent within a team
Strong quantitative and analytical skills combined with solid business and financial acumen
Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management
Ability to provide a consultative approach with clients helping to drive business and financial decisions
Ability to identify issues, generate and evaluate alternatives, and implement solutions
Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels
Ability to translate financial information to various business audiences to drive decision making
Flexibility and ability to anticipate change and respond to client needs and priorities with agility
The hiring range for this position in Glendale & Santa Monica, CA is $184,800 to $225,800 per year and in NYC, NY is $193,600 to $236,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs Link opens in new window . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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