Marketing Manager Job at Total Safety in Fairfield

Key Responsibilities

• Develop and execute integrated digital marketing strategies through email campaign marketing, social media, and content marketing.
• Manage website updates, optimize for improved end user experience, and ensure alignment with overall brand goals.
• Leverage analytics to measure ROI and campaign performance, adjusting tactics to improve effectiveness.
• Create and manage marketing campaigns that generate qualified leads and drive customer acquisition.
• Partner with sales to develop targeted outreach strategies for new and existing customer verticals.
• Implement lead nurturing programs through marketing automation and CRM tools.
• Oversee the development, positioning, and consistent execution of the company’s brand identity across all touchpoints.
• Ensure all marketing content and presentation materials align with brand guidelines and reinforce brand messaging.
• Lead creative development for collateral, presentations, trade show materials, and digital assets.
• Drive the growth of online sales through the development and execution of a robust ecommerce strategy.
• Work with internal teams and external partners to enhance product listings, optimize search, and improve the digital shopping experience.
• Utilize ecommerce analytics to guide decision‑making and identify opportunities for revenue growth.
• Plan and manage company presence at industry trade shows, customer events, and networking functions.
• Coordinate event logistics, marketing materials, booth design, and lead capture strategy.
• Collaborate with sales to maximize event ROI and post‑event follow‑up.
• Analyze customer and market data to identify trends, opportunities, and areas for sales expansion and optimization.
• Develop customer segmentation strategies and targeted messaging based on vertical‑specific insights.
• Support the sales team with tailored materials and campaigns aligned to customer verticals.
• Manage co‑op marketing programs with key vendors, ensuring maximum value and strategic alignment.
• Track budgets, submissions, and performance metrics to meet compliance and drive returns.
• Foster strong relationships with vendor partners and leverage shared marketing initiatives.

Required Skills and Qualifications

• Bachelor’s degree in Marketing or a related field (or equivalent work experience)
• 5+ years of experience in a marketing role, preferably in B2B focused on industrial customer verticals
• Strong understanding of social media platforms (especially LinkedIn and Facebook) and B2B content strategies
• Familiarity with e‑catalog platforms and email marketing tools
• Experience with Microsoft Office, particularly PowerPoint and Excel
• Detail‑oriented with excellent visual and written communication skills
• Ability to manage multiple projects simultaneously and meet deadlines in a fast‑paced environment
• Self‑starter with a collaborative mindset and the ability to work across departments such as sales, product, and customer servic

Salary: $80,000