NPAworldwide
Job description:
Shape how millions of patients and physicians engage with our brand online. Lead initiatives to strengthen the digital presence from website development and SEO optimization to analytics review. Translate strategic plans and tactical objectives into actionable website initiatives. Implement SEO best practices to optimize for traditional and AI-driven search. Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush. Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights. Identify opportunities to enhance user experience, site engagement, and conversion pathways. Collaborate with marketing and technology teams and vendors to ensure proper management of patient information. Complete all assigned training within designated timeframes. Maintain compliance with all policies and procedures and participate in enforcing ongoing Cybersecurity efforts. Observe, enforce, and report cybersecurity incidents and fulfill required training on time. Qualifications:
35+ years of experience managing websites and digital marketing programs. Proficiency with Google Analytics GA4, Google Search Console, and SEO tools like SEMrush. Working knowledge of general web development principles focused on lead generation and customer experience. Experience creating content for website use, including idea generation, copywriting, and photo sourcing. Excellent analytical, organizational, and communication skills. Strategic thinker who connects digital tactics to organizational goals. Passion for healthcare, innovation, and improving patient experiences through digital engagement. Data-driven and proactive in identifying opportunities for continuous improvement. Collaborative and detail-oriented, with the ability to manage multiple projects simultaneously. Curious and adaptable, with a strong desire to stay ahead of evolving digital and AI-driven search trends. Experience in healthcare setting, ideally marketing to patients and physicians, preferred. High School Diploma required and Bachelors degree in Marketing or a related field. Why is This a Great Opportunity:
Shape how millions of patients and physicians engage with our brand online. Lead initiatives to strengthen the digital presence from website development and SEO optimization to analytics review. Translate strategic plans and tactical objectives into actionable website initiatives. Implement SEO best practices to optimize for traditional and AI-driven search. Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush. Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights. Identify opportunities to enhance user experience, site engagement, and conversion pathways. Collaborate with marketing and technology teams and vendors to ensure proper management of patient information. Complete all assigned training within designated timeframes. Maintain compliance with all policies and procedures and participate in enforcing ongoing Cybersecurity efforts. Observe, enforce, and report cybersecurity incidents and fulfill required training on time. Salary Type
: Annual Salary Salary Min
: $ 58800 Salary Max
: $ 75200 Currency Type
: USD
Shape how millions of patients and physicians engage with our brand online. Lead initiatives to strengthen the digital presence from website development and SEO optimization to analytics review. Translate strategic plans and tactical objectives into actionable website initiatives. Implement SEO best practices to optimize for traditional and AI-driven search. Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush. Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights. Identify opportunities to enhance user experience, site engagement, and conversion pathways. Collaborate with marketing and technology teams and vendors to ensure proper management of patient information. Complete all assigned training within designated timeframes. Maintain compliance with all policies and procedures and participate in enforcing ongoing Cybersecurity efforts. Observe, enforce, and report cybersecurity incidents and fulfill required training on time. Qualifications:
35+ years of experience managing websites and digital marketing programs. Proficiency with Google Analytics GA4, Google Search Console, and SEO tools like SEMrush. Working knowledge of general web development principles focused on lead generation and customer experience. Experience creating content for website use, including idea generation, copywriting, and photo sourcing. Excellent analytical, organizational, and communication skills. Strategic thinker who connects digital tactics to organizational goals. Passion for healthcare, innovation, and improving patient experiences through digital engagement. Data-driven and proactive in identifying opportunities for continuous improvement. Collaborative and detail-oriented, with the ability to manage multiple projects simultaneously. Curious and adaptable, with a strong desire to stay ahead of evolving digital and AI-driven search trends. Experience in healthcare setting, ideally marketing to patients and physicians, preferred. High School Diploma required and Bachelors degree in Marketing or a related field. Why is This a Great Opportunity:
Shape how millions of patients and physicians engage with our brand online. Lead initiatives to strengthen the digital presence from website development and SEO optimization to analytics review. Translate strategic plans and tactical objectives into actionable website initiatives. Implement SEO best practices to optimize for traditional and AI-driven search. Monitor and analyze website performance using Google Analytics, Google Search Console, and SEMrush. Prepare monthly website performance reports summarizing traffic trends, keyword rankings, and insights. Identify opportunities to enhance user experience, site engagement, and conversion pathways. Collaborate with marketing and technology teams and vendors to ensure proper management of patient information. Complete all assigned training within designated timeframes. Maintain compliance with all policies and procedures and participate in enforcing ongoing Cybersecurity efforts. Observe, enforce, and report cybersecurity incidents and fulfill required training on time. Salary Type
: Annual Salary Salary Min
: $ 58800 Salary Max
: $ 75200 Currency Type
: USD