Edward Jones
Senior Brand Content Strategist- High Net Worth
Edward Jones, St. Louis, MO, US
Duration: Full Time
Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.
Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk. Job Overview Position Schedule: Full-Time This job posting is anticipated to remain open for 30 days, from 14-Nov-2025. The posting may close early due to the volume of applicants. We're seeking a Sr. Brand Content Strategist to lead omnichannel content strategies for our high net worth (HNW) investor business segment. This role requires a deep understanding of brand content, marketing and communications tailored to the financial services industry, particularly for investors with more than $5 million in investable assets. The right person should be highly familiar with the products and services that align with this target client's interests. This team player will develop strategies that ensure brand differentiation, relevance, and resonance for our HNW investor audiences. The ideal candidate is a strategic thinker with a passion for storytelling, a deep understanding of premium wealth management services, and the ability to translate complex ideas into impactful brand narratives that contribute to quantifiable commercial value for clients and prospects. What you'll do... ● Lead the creation and execution of clear messages, creative communication plans and campaign ideas for HNW investors, in partnership with agencies and other firm stakeholders. ● Partner with senior firm leaders and matrixed teams to bring our differentiated brand to life through targeted content and client materials. ● Serve as a bridge and translator between product/service/wealth management/business segment teams and content marketing strategy and execution. ● Provide strategic direction for content and campaigns, ensuring alignment with our enterprise-wide content strategy and HNW brand voice. ● Coach and partner with others to develop messaging strategies and ensure consistency across all communications (owned, shared, paid is focus; partner with adjacent team on earned media). ● Utilize data and insights to drive content strategy and inform proactive discussions around audience needs in the high net worth segment Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program. For more information on the Benefits available to Edward Jones associates, please visit our benefits page . Hiring Minimum: $99200Hiring Maximum: $168900 Read More About Job Overview Skills/Requirements What you'll need...
- Bachelor's Degree in marketing, communications or similar major
- 10+ years of experience in marketing communications, preferably in the financial services sector
- Communication/Messaging Strategy aligned to brand standards and guidance
- Content Development and content marketing
- Go-to-Market/Integrated Marketing Strategy
- Content Intelligence/ Analytics/Measuring Effectiveness
- Omnichannel Management
- High degree of personal initiative and critical thinking
- Creative thinking and seasoned judgment
- Ability to influence and make effective decisions; create consensus among team
- Deep understanding of financial services, particularly products and services preferred by high net worth and affluent investors
- Experience in developing content strategies for various communication channels, including social media, websites, email, direct mail, events and digital media
- Proven track record of navigating complex environments and working effectively in team-based or matrix environments