Center for Vein Restoration is hiring: Paid Media Specialist in Greenbelt

Paid Media Specialist Apply for the Paid Media Specialist role at Center for Vein Restoration. Build a Healthcare Career That Fits Your Life At Center for Vein Restoration (CVR), we know people thrive in an environment where they feel supported, valued, and empowered. That belief drives everything we do. We’re proud to be the nation’s leader in vein care, combining advanced outpatient vein treatment with compassion, trust, and a commitment to improving lives. And we know it’s our people who make it possible. Here, you’ll find more than just a healthcare job near you; you’ll find a career with meaning and balance. With no nights, no weekends, and no on‑call expectations, CVR offers a structure that supports both professional growth and personal well‑being. With over 110 locations and a values‑driven culture, CVR is a place to grow, feel included, and make a lasting positive impact. CVR — the nation’s leader in vein care with over 120 clinic locations — is seeking a data‑driven, innovative Paid Media Specialist to help scale and optimize our national performance marketing program. This position manages and advances CVR’s established paid Facebook and Google programs, ensuring consistent lead generation, efficient attribution, and measurable ROI across all markets. The ideal candidate combines hands‑on technical execution with strategic campaign development, leveraging data, creative insights, and AI tools to drive growth. You’ll be at the intersection of performance media, analytics, and creative collaboration — continually refining how we reach, convert, and retain new patients. Our Employees Enjoy Fast paced, learning work environment Medical, dental & vision insurance available 401(k) match program Tuition reimbursement PTO + 8 paid holidays Opportunity for continued growth & development Stable remote work environment Key Responsibilities Paid Media Management Manage, execute and optimize paid campaigns across Facebook, Google, Instagram, and LinkedIn for more than 120 CVR clinic markets. Maintain and evolve our established Facebook program, with ongoing testing, audience refinement, and conversion improvements. Oversee campaign performance and implement real-time optimizations to maximize conversion rate, cost per lead (CPL), and booked-patient ROI. Ensure accurate conversion tracking and attribution through Meta Pixel, Google Tag Manager, and GA4, maintaining full-funnel visibility. Develop and execute geo-targeting strategies to align with regional goals and emerging market priorities. Execute eCommerce campaigns through paid channels for compression stockings. Collaborate closely with CVR’s creative team to identify asset needs, recommend new tests, and deliver campaign concepts informed by data insights. Analytics, AI, and Optimization Leverage AI tools and automation platforms to improve targeting, bidding efficiency, audience segmentation, and campaign learning velocity. Analyze campaign performance to identify optimization opportunities, growth trends, and underperforming markets. Partner with analytics and web teams to optimize landing pages and conversion paths for performance. Conduct A/B and multivariate testing on creative, copy, and audience segments to refine performance across platforms. Communicate key learnings and insights through clear reporting dashboards and executive summaries. Strategy and Development Translate campaign data into actionable business strategy and investment recommendations. Collaborate with regional and clinical teams to support localized marketing efforts through data-driven insights. Continuously evolve paid media best practices, ensuring CVR remains a leader in performance marketing innovation. Participate in broader campaign planning discussions, bringing new ideas around automation, personalization, and creative direction. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 3‑5 years of experience in social media marketing, digital marketing, or related field. Proven track record of developing and executing successful paid media strategies, particularly on Google, Facebook, Instagram, LinkedIn and YouTube. Strong analytical skills with experience in data analysis and reporting tools. Experience with media budget management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics). Experience using Craft, HubSpot, Shopify (e‑commerce), and Adobe Creative Suite preferred. Certifications Facebook Blueprint Certification Google Ads and Analytics Certification AI or Data Analytics Certification (ChatGPT, Jasper, HubSpot, etc.) Who We Think Will Excel In This Role Creative thinker who can generate innovative ideas and translate them into effective advertising campaigns. Strategic thinker with a performance‑driven mindset. Innovative, curious, and comfortable working with emerging technology. Highly analytical, yet creative and collaborative. Thrives in a team‑oriented environment and values shared success. Able to adapt in a fast‑paced organization with multiple stakeholders and evolving priorities. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing, Public Relations, and Writing/Editing Industry: Hospitals and Health Care Referrals increase your chances of interviewing at Center for Vein Restoration by 2×. Get notified about new Media Specialist jobs in Greenbelt, MD. #J-18808-Ljbffr