Caterpillar Inc. is hiring: Search Engine Optimization (SEO) Specialist in Chica

Search Engine Optimization (SEO) Specialist We are seeking a highly skilled and strategic SEO Specialist to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine‑friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units. The candidate will present SEO requirements and recommendations to developers and business unit partners, scope and execute SEO improvement projects, and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization. What You Will Do Collaboration & Integration Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns, and retirements. Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives, and deliver actionable insights. Monitoring & Reporting Leverage SEO tools (BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring. Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools. Create dashboards and reports to communicate performance and opportunities to the team and stakeholders. Technical SEO Develop and provide requirements and recommendations for enterprise‑level technical SEO & GEO strategies across global web properties. Lead site audits and/or leverage third‑party audits to identify crawl, indexation, and performance issues and act on recommendations. Manage the requirements, testing, validation, and implementation of redirects, partnering with business partners and development teams. Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs. Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures. Ensure compliance with Core Web Vitals and mobile‑first indexing. Troubleshoot technical SEO issues, identify solutions and provide impact reports. Innovation & Governance Stay ahead of algorithm updates, emerging technologies, and industry trends, including the impact and evolution of AI. Develop and enforce SEO governance, standards, and documentation. Provide SEO & GEO training and education to applicable audiences. What You Will Have Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs. Relationship Management: Ability to establish and maintain healthy working relationships with clients, vendors, and peers. Technical Excellence: Ability to develop and provide solutions to significant technical challenges. Vendor/Supplier Management: Ability to effectively manage the business relationship with external providers. Digital Marketing: Ability to implement or manage digital marketing programs. Considerations For Top Candidates Bachelor’s Degree or higher in Marketing, IT, Data Analysis or related field. Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross‑functional teams. Experience leading through influence across different levels of the organization. Experience with international SEO, hreflang implementation, and multilingual site structures. Ability to simplify and explain complex topics to non‑SEO / GEO audiences. Excellent analytical, problem solving, communication, and project management skills. Technical Qualifications Deep understanding of enterprise‑level analytics tools (Google Analytics 4, Google Search Console, Tableau, Looker Studio, APIs, BigQuery, etc.). Proficiency in SEO tools (Oncrawl, BrightEdge, Siteimprove, SEMrush). Understanding of web performance tools (Lighthouse, PageSpeed Insights). Strong understanding of HTML, CSS, JavaScript, and CMS platforms (Adobe Experience Manager, eCommerce, Product Information Management). What You Will Get Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines and diesel‑electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to a reduced‑carbon future. Summary Pay Range $95,640.00 – $143,520.00 Benefits Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program*Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement These benefits also apply to part‑time employees This position requires working onsite five days a week. Visa Sponsorship is not available for this position. Caterpillar offers many job opportunities outside the U.S, view them at www.caterpillar.com/careers. Posting Dates: November 12, 2025 – November 19, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. #J-18808-Ljbffr