Manager, Influencer Job at Circa - IPG DXTRA in Dallas

About the Role

Golin Dallas is hiring a Manager, Influencer with a specialty in Influencer Strategy and Engagement.

Golin has been recognized as PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the Year, and has won two Grand Prix at Cannes, reflecting a winning streak of award‑winning work and industry acclaim.

In this role you will work with a high‑performing digital team of creators, catalysts, and analysts to identify real‑time opportunities, monitor issues and trends, and promote and protect the brand in Dallas, ensuring Golin remains at the forefront of influencer marketing.

What You’ll Do

• Develop influencer strategies across a number of industries, verticals, and brand programs
• Recommend the optimal influencer approach relevant to a client’s program objectives
• Regularly identify and vet new and up‑and‑coming influencers for current and future programs
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement
• Serve as a liaison between client teams and influencers to deliver mutually beneficial results
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Manage off‑ and online influencer engagements including experiential and influencer events
• Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
• Serve as an ambassador of Golin’s influencer capabilities as they relate to organic and new business opportunities
• Advise clients on and execute paid social media campaigns
• Serve as an expert in integrated digital programs across paid, owned, and earned media in social campaigns
• Cultivate a culture of support, growth, and partnership among the team
• Foster and maintain productive and influential client relationships
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as a culture builder and mentor, driving innovation and ideas while sparking team members’ careers

Qualifications

• Bachelor’s degree in marketing, communications or related field with 3‑5 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy
• Passion for uncovering the latest digital marketing and social media platforms and tools
• Excellent verbal, written, presentation, and problem‑solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
• Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Facebook, Snapchat, Twitter, Instagram and LinkedIn
• Experience executing brand‑level social media strategies and ability to communicate them with complete digital fluency
• Ability to execute and measure multifaceted campaigns and day‑to‑day communications initiatives
• Strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
• Highly adaptable and ability to shift priorities in real‑time to meet client needs

Location and Work Arrangement

Please note: This is a hybrid role located in Dallas, TX. You will have an opportunity to collaborate in‑person two to three days a week at our Dallas office while maintaining flexibility for remote work.

About Us

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700+ global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi‑market, regional and global communications programs.

Golin is a progressive public relations agency designed to reach a profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.

Our expertise ranges from brand‑building and cutting‑edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned‑first, data‑driven creative with the customer journey through our collaborative integrated team model.

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people, with a comprehensive benefits and time‑off program. Our culture is built around happy people who are the best at what we do!

Salary

Salary Range: $55,000 – $95,000

Equal Opportunity Employer Statement

Golin is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.