Marketing Manager Job at Driftwood Hospitality Management, LLC in Albuquerque

Get AI-powered advice on this job and more exclusive features. Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well‑defined strategies and objectives. Driftwood Hospitality Management is renowned for its fully integrated approach to hospitality services— all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel. Are You Driven by Creativity and Defined by Excellence? Become the Marketing Voice of Hotel Rumbao, a Tribute Portfolio Hotel by Marriott The Area Marketing Manager will report directly to the property Director of Sales, with a dotted line to the General Manager, and the Corporate Managing Director of Marketing. You will work closely with the DOSM, ADOSM, Director of F&B, the home office and regional marketing team. In partnership with marketing, public relations, and operations executives at the hotels and home office, the Area Marketing Manager will play a critical role in the development of the hotel’s overall brand/marketing plan and to achieve the revenue goals and drive awareness of each of the assigned hotels, restaurants, and bars. As a member of the Area Marketing team, your role is integral in growing the visibility and impact Marketing has on the bottom line. In helping you understand your role in working for a world‑class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out‑of‑this‑world” customer service experience for our guests: Job Summary Lead Weekly or bi‑weekly Marketing Meetings Submit Marketing Meeting Agenda, take active meeting minutes and provide recaps with actionable, specific takeaways. Send to property team and DHM leadership. Run with baton to spearhead marketing portion of strategy once initiative/business objective or activation is developed and confirmed by property leadership. Develop and execute a strategic annual activation calendar with property/operations leadership, own the marketing strategy execution of these activations. Set up and spearhead Brand, Lifestyle and Social Photo Shoots – secure and implement all images. Utilize all Brand Marketing materials from Brand Hubs (Marriott). Learn and Implement Brand Standards to ensure all Marketing efforts follow Brand Guidelines. Proactively explore insights, trends, observations, influences that have an impact on local and national market and target customers. Set standards for guests’ database growth and build multimedia campaigns to build communication with local and national databases. Keep abreast of all local happenings and events where the property can partner and promote. Identify local brand partnerships and work closely with the Home Office regional marketing team to ensure the correct and on‑brand activations and programming are set up to achieve the hotel and ancillary outlet revenue goals. Lead Resort pass strategy, management and relationship with resort pass contact to ensure property is staying ahead of the market and comp set. Collateral and Creative Development: Develop various collateral and ongoing communication to the sales database and customers. Ensure the standards for digital and printed creative pieces and match brand guidelines including (but not limited to) email marketing templates, menus, images, videos, sales collateral, and any other promotional materials needed. Utilization of Canva, Microsoft Publisher, ISSUU and other creative platforms to develop digital and print creative. Social Media: Manage all hotel and restaurant social media accounts Stay ahead of trends, utilize analytical tools and META content calendars. Provide strategic guidance for hotels and F&B social presence, while aligning them with web content and brand messaging. Develop visual content in the format of (but not limited to) reels, videos, images, carousels. Implement captivating visuals paired with captions and clear CTAs. Updating Facebook Events with Activations. Manage Marketing Photography for the Hotel and F&B. Spearhead media and influencer relations. Increase social presence to create buzz, create content, and showcase hotel/food and beverage. Actively seek and vet applicable influencers to come to property for exposure. Be present for “Instagram Moments”. Be present at various hotel and restaurant activations. Photograph and/or video events to be used on social media accounts. Spearhead media and influencer relations: Multi‑platform campaigns incorporating digital, print, social, and media outreach. Create performance metrics and metrics to evaluate campaign effectiveness. Benefits 401(k) Disability insurance Employee assistance program Health insurance Life insurance Paid time off Room discounts Employee food and beverage discounts Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Hospitality EEO Statement Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal‑opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status. #J-18808-Ljbffr