Direct Agents is hiring: Media Strategist in New York

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Direct Agents is looking for an experienced Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships across paid media channels. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. This NYC-based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

THE ROLE

As a Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.

• Act as one of the main points of contact for assigned client accounts
• Develop a deep understanding of each client’s business, industry, and competition
• Lead the media strategy and planning process
• Work with paid media execution teams to guide media optimization and implement experimentation strategy
• Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
• Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
• Advance relationships with clients and identify account growth opportunities
• Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
• QA all client-facing deliverables
• Oversee account and specialist teams on a project and client basis

DESIRED BACKGROUND

• 4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
• Comfortable handling raw data and identifying trends
• Excellent analytical and problem-solving skills
• Strong proficiency in Microsoft Excel
• Expert understanding of customer acquisition and direct response online marketing is a big plus
• Entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
• Big-picture perspective with the willingness to “roll up your sleeves” and get the job done
• Excellent written and verbal communication skills across all levels
• Ability to prioritize tasks, multitask, and manage time efficiently

WHY DIRECT AGENTS

Work-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Family Support: Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

Innovation & Growth

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!

Seniority Level

• Mid-Senior level

Employment Type

• Full-time

Job Function

• Marketing and Sales

Industries

• Financial Services
• Software Development
• Technology
• Information and Internet