Social Media Coordinator Job at Inside Higher Ed in Athens

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Posting Information

• Posting Number: S14358P
• Working Title: Social Media Coordinator
• Department: MarComm-Strategic Marketing
• Posting Type: External
• Retirement Plan: TRS or ORP
• Employment Type: Employee
• Benefits Eligibility: Benefits Eligible
• Full/Part Time: Full Time
• Schedule: Monday-Friday, 8am-5pm. Occasional nights and weekends.
• Advertised Salary: $45,000‑50,000
• Posting Date: 11/10/2025
• Open Until Filled: Yes
• Proposed Starting Date: 01/02/2026
• Location of Vacancy: Athens Area
• Classification Title: Social Media Professional I
• FLSA: Exempt
• FTE: 1.00

Minimum Qualifications

Bachelor’s degree in a related field or equivalent

Preferred Qualifications

1‑2 years of experience preferred

Position Summary

The Social Media Coordinator oversees the execution of marketing strategy across the digital ecosystem and is responsible for managing the University of Georgia’s digital presence across channels. The incumbent will coordinate and execute day‑to‑day duties, make content updates, assist with the social media content calendar, draft copy, and implement campaigns across various digital platforms. The Social Media Coordinator will be expected to use best practices and trends in social media marketing, enjoy being creative, possess excellent writing and proofreading, strategic and research skills; enjoy working independently and collaboratively; and understand how to build and convert a digital audience.

Physical Demands

Standard office environment

Job Responsibilities

• Social Media Operations – 60%
  • Under the supervision of the Senior Social Media Content Strategist, prepare, create, post, and monitor social media that aligns with the UGA social media strategy.
  • Communicate with users and followers, respond to queries in a timely manner, and monitor engagement and user experience feedback.
  • Apply and maintain the institutional brand and communications guidelines to social media accounts including logos, hashtags, tagging, about information, banner photography, upholding brand visual consistency.
  • Suggest and implement new features to increase user and audience awareness and engagement.
  • Stay up to date with current platform tools technologies and trends in social media, design tools, and applications.
  • Review monthly campaign reports to provide strategic recommendations and optimizations. Articulate the value of analytics data and report on findings to key constituents in collaboration with the senior social media content strategist and the data team.
  • Assist with the monthly social media calendar creation for each channel and post daily to each social media channel.
  • Participate in and provide social media coverage of campus events and other storytelling opportunities.
  • Make leadership aware of pending issues. Act as backup to the Senior Social Media Content Strategist and engage with leadership regarding issues as needed.
  • Participate in social media duties during emergency communications situations.
• Outreach and Collaboration – 25%
  • Assist with the Digital Dawgs student ambassadors’ program through recruiting, training, and mentoring. Develop and implement content requests from this group and monitor their progress. Participate in events and meetings to build a relationship with and among them.
  • Collaborate with creative counterparts, marketing, media relations, and content teams to produce social media and digital advertising content.
  • Provide consultation and guidance on social media best practices and training on social media tools to counterparts across campus.
• Project Management – 10%
  • Manage projects through divisional project management software, status reporting, and milestone management to ensure delivery of projects on time, within budget, and according to quality standards.
  • Proofread content for clarity, grammar, and spelling.
• Other – 5%
  • Other duties as assigned.

Contact Details

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name: Chloe Calvert

Recruitment Contact Email: chloecalvert@uga.edu

EEO Statement

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

USG Core Values Statement

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.