RedTag is hiring: Paid Media Director in Louisville

RedTag is a full‑service advertising agency for brands that thrive in motion. We grow ambitious brands through bold strategy, sharp creative, and data‑driven execution. Our team moves fast, thinks big, and works with purpose to build campaigns that move the needle.

AdOps Director

Location: Louisville, Kentucky | Type: Full‑time | Reports to: Chief Operating Officer

Role Overview

We’re looking for an AdOps Director who is both a leader and a doer. You will set the vision for paid media while staying close to the work, leading a team of ad strategists and media buyers, building performance systems, mentoring talent, and ensuring every campaign meets the highest standard.

Key Responsibilities

Strategic Leadership

• Develop and oversee integrated paid media strategies across search, social, programmatic, video, Amazon, display, and traditional channels.
• Identify emerging trends and tools to keep RedTag’s media approach sharp, efficient, and future‑ready.
• Translate data into insights and action plans that drive measurable business outcomes.
• Define KPIs, performance goals, and optimization frameworks for all paid media initiatives.

Team Leadership and Development

• Lead, mentor, and empower a team of media buyers and ad strategists, driving excellence through collaboration, accountability, and learning.
• Get in the weeds when needed: review campaign builds, troubleshoot delivery issues, and provide hands‑on coaching.
• Foster a culture of curiosity and growth where experimentation is encouraged and learning is constant.
• Build clear training pathways to strengthen team expertise in performance strategy and execution.

Client and Stakeholder Engagement

• Partner with clients to understand business goals and translate them into clear, data‑backed media strategies.
• Present performance insights, strategic recommendations, and optimization plans to executive stakeholders.
• Collaborate with Creative, BrandOps, and Account teams to align media strategies with creative vision and client objectives.

Operational Excellence

• Oversee campaign budgets, pacing, and forecasting with precision.
• Ensure seamless execution, optimization, and reporting across all platforms.
• Maintain relationships with media vendors, technology partners, and analytics providers.
• Continuously refine processes to improve efficiency and campaign performance.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Advertising, or related field.
• 10+ years of experience in digital advertising or paid media, with at least 3 years in a leadership role.
• Proven success managing multimillion‑dollar campaigns and guiding high‑performing teams.

Skills & Competencies

• Mastery of Google Ads, Meta Ads, LinkedIn, TikTok, YouTube, DSPs, and programmatic platforms.
• Experience blending digital and traditional media into cohesive strategies.
• Strong command of analytics tools (Google Analytics, Tag Manager, Looker Studio, Agency Analytics, etc.).
• Familiarity with audience segmentation, conversion optimization, and performance tracking.
• Excellent communication, presentation, and leadership skills.
• Strong project management and organizational skills: you can juggle multiple moving parts without losing focus.

Personal Attributes

• Hands‑on leader. You don’t just manage: you build, teach, and refine.
• Resilient under pressure. You stay calm when others are scrambling.
• Driven by results. You care less about buzzwords and more about impact.
• Curious and adaptable. You stay ahead of the curve, always learning and evolving.
• Collaborative but accountable. You set high expectations for yourself and your team.
• Action‑oriented. You lead with initiative, not just intention.

Why RedTag

RedTag is for people who want to build something extraordinary. You’ll join a driven, collaborative team that values growth, precision, and purpose. We move fast, push boundaries, and expect the same from our leaders.

Equal Opportunity Employer

RedTag values diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, or disability.