Mutually Human is hiring: SEO/SEM Marketing Specialist in Lansing

We're seeking a Marketing Specialist to support our shared services marketing team. Reporting to the VP of Marketing, you'll own key digital marketing channels and be accountable for driving traffic, improving conversion rates, and generating leads. Key responsibilities Develop and execute SEO/SEM strategies, including emerging AIO/AEO optimization Lead conversion rate optimization (CRO) initiatives to improve website performance Create and manage email marketing campaigns that drive engagement and conversion Analyze performance metrics using Google Analytics and provide actionable insights Identify and resolve technical SEO issues Collaborate with team members on integrated marketing campaigns Required experience 2-3 years of hands‑on experience in SEO/SEM, CRO, and email marketing Proven track record of improving organic traffic and conversion rates Experience with HubSpot, Google Analytics, and Google Search Console Strong analytical skills with ability to translate data into actionable recommendations Experience with SEMrush or similar SEO tools Ability to work independently and manage multiple priorities Preferred qualifications Google Analytics certification Additional certifications in Google Ads, HubSpot, or SEO Experience with heat mapping tools like Hotjar Experience in B2B marketing or technology sector Must be a team player and self‑starter with the ability to work in a challenging, fast‑paced environment. Candidate must have superior organizational skills, as well as exceptional verbal and written communication skills. Seniority level Entry level Employment type Contract Job function Marketing and Sales Industries Business Consulting and Services #J-18808-Ljbffr