Lead UX Designer Job at Launch Potato in California

User Experience Designer – Contract to Hire

COMPENSATION: $150,000 to $180,000 per year (plus profit‑sharing bonus and competitive benefits)

Position Type: Contract to Hire – full‑time.

About Launch Potato

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. The company is headquartered in South Florida with a remote‑first team spanning over 15 countries.

Why Join Us

Help our global high‑performance culture grow by owning outcomes, moving fast and driving measurable impact.

Qualifications

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
• Expertise in data‑informed design focused on optimizing key metrics such as conversion rate (CVR) and revenue per session.
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
• Hands‑on experience collaborating with developers and executing A/B tests for CRO.
• Excellent communicator with the ability to present design rationale across technical and non‑technical audiences.

Role Overview

Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics and functionality across Launch Potato web properties.

Outcomes & Responsibilities

• Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
• Propose and implement design process improvements that enhance experimentation velocity and design scalability.

Competencies

• Performance‑Minded – designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes.
• Analytical – relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration.
• Initiative‑Driven – doesn’t wait for direction; identifies design gaps and proactively proposes and executes UX solutions.
• Clear Communicator – effectively tailors communication to different audiences—engineers, PMs, or stakeholders—to ensure alignment and clarity.
• Collaborative – thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams.
• Mentorship‑Oriented – shares expertise, coaches peers, and helps foster a high‑performance UX culture.
• Strategic Thinker – understands how UX decisions impact broader business objectives and prioritizes solutions accordingly.

Compensation & Benefits

The base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, a profit‑sharing bonus and competitive benefits. Performance‑driven increases are based on company and personal performance, not annual cost‑of‑living adjustments.

Equal Employment Opportunity Statement

Launch Potato is a proud Equal Employment Opportunity company. Kindly note that we do not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or any other legally protected characteristic.

Application

Want to accelerate your career? Apply now!