VML
Performance Media Analytics Director
Who We Are
At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging and the power of differences.
We’re looking for an experienced Performance Media Analytics Director
This person will support internal VML audiences and client stakeholders, helping to establish a data‑driven culture of measurement and inform business and marketing decisions.
What You’ll Do
Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analysing patterns, usage and trends.
Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings.
Educate clients about media insights and campaign efficiencies.
Structure analytical problems, extract and analyse data and present findings to clients.
Demonstrate problem‑solving ability with emphasis on drawing inferences from data.
Understand the conversion rate optimisation path and its indicators.
Contribute to client direction and strategy, influencing decision‑making based on deep‑dive and ad‑hoc analysis.
Provide leadership/mentorship of analysts, including thought leadership, analysis ideation and professional guidance.
Who You Are
Able to effectively communicate verbally and in writing.
Able to listen to stakeholders and provide solutions.
Passionate about a culture of measurement.
Detail‑oriented and thorough.
Analytical and decisive.
Business‑savvy and team‑oriented.
Strong work ethic and integrity.
Expert knowledge in media metrics, dimensions and key performance indicators.
What You’ll Need
8‑10+ years relevant experience with 3+ years in media analytics, business intelligence, marketing analytics or another highly quantitative field.
Agency experience required.
Experience with omnichannel analytics (Search, Social & Programmatic) required.
Experience in data analysis and report generation using Tableau, PowerBI and Datorama.
Expert understanding of digital marketing, interactive marketing concepts and strategies.
Experience working independently and self‑managing projects to deliver results supporting multiple stakeholders.
Experience with predictive analytics and CRM applications is a plus.
Experience effectively managing projects that support multiple clients and stakeholders.
Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modelling, analysis, research and presentation creation.
What We Offer
Passionate, driven people – a culture that champions extraordinary work.
Consciously cultivated culture – an inclusive community that fosters positivity, active listening and creative bravery.
Competitive benefits – full‑time hires receive a range of group health coverage options (medical, dental, vision), a generous 401(k) match and paid time off commensurate with overall life balance and wellness.
Growth‑minded opportunities – real‑time feedback, a growth‑oriented mindset and training opportunities through VML and WPP.
Equal Opportunity Employer
– VML is an equal‑opportunity employer and considers applicants for all positions without regard to race, colour, religion, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity or any other protected group status.
Base salary range: $75,000 – $180,000 USD.
Hybrid work approach – teams in the office an average of four days a week. Accommodations and flexibility available upon discussion.
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At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging and the power of differences.
We’re looking for an experienced Performance Media Analytics Director
This person will support internal VML audiences and client stakeholders, helping to establish a data‑driven culture of measurement and inform business and marketing decisions.
What You’ll Do
Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analysing patterns, usage and trends.
Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings.
Educate clients about media insights and campaign efficiencies.
Structure analytical problems, extract and analyse data and present findings to clients.
Demonstrate problem‑solving ability with emphasis on drawing inferences from data.
Understand the conversion rate optimisation path and its indicators.
Contribute to client direction and strategy, influencing decision‑making based on deep‑dive and ad‑hoc analysis.
Provide leadership/mentorship of analysts, including thought leadership, analysis ideation and professional guidance.
Who You Are
Able to effectively communicate verbally and in writing.
Able to listen to stakeholders and provide solutions.
Passionate about a culture of measurement.
Detail‑oriented and thorough.
Analytical and decisive.
Business‑savvy and team‑oriented.
Strong work ethic and integrity.
Expert knowledge in media metrics, dimensions and key performance indicators.
What You’ll Need
8‑10+ years relevant experience with 3+ years in media analytics, business intelligence, marketing analytics or another highly quantitative field.
Agency experience required.
Experience with omnichannel analytics (Search, Social & Programmatic) required.
Experience in data analysis and report generation using Tableau, PowerBI and Datorama.
Expert understanding of digital marketing, interactive marketing concepts and strategies.
Experience working independently and self‑managing projects to deliver results supporting multiple stakeholders.
Experience with predictive analytics and CRM applications is a plus.
Experience effectively managing projects that support multiple clients and stakeholders.
Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modelling, analysis, research and presentation creation.
What We Offer
Passionate, driven people – a culture that champions extraordinary work.
Consciously cultivated culture – an inclusive community that fosters positivity, active listening and creative bravery.
Competitive benefits – full‑time hires receive a range of group health coverage options (medical, dental, vision), a generous 401(k) match and paid time off commensurate with overall life balance and wellness.
Growth‑minded opportunities – real‑time feedback, a growth‑oriented mindset and training opportunities through VML and WPP.
Equal Opportunity Employer
– VML is an equal‑opportunity employer and considers applicants for all positions without regard to race, colour, religion, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity or any other protected group status.
Base salary range: $75,000 – $180,000 USD.
Hybrid work approach – teams in the office an average of four days a week. Accommodations and flexibility available upon discussion.
#J-18808-Ljbffr