BridgeBio
Associate Director, Marketing - HCP
BridgeBio, San Francisco, California, United States, 94199
Base pay range
$179,830.00/yr - $265,430.00/yr
Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early‑stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life‑changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries and empower people to solve problems. If you’re someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we’ll ask "why not?" and help reengineer the future of biopharma.
What You’ll Do The Associate Director, Marketing – HCP will support the development and commercialization of key assets, drive cross‑functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting the commercial launch of BBP‑418, working closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The role requires excellent communication, organization and collaboration skills and thrives in a fast‑paced, ambiguous environment. The Associate Director will report to the Director of Marketing.
Responsibilities
Serve as a commercial member on the Product Teams, embedding the market needs into cross‑functional planning
Drive innovative tactics and address untapped opportunities
Lead brand planning, messaging and claims work
Lead agile, cross‑functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
Develop and track metrics to measure and ensure the success of marketing/promotional programs
Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
Partner with Value and Access to help develop the value proposition and access/reimbursement strategies
Partner closely with commercial and medical teams to help identify doctors that have, or are most likely to have, ADH1/LGMDR9 patients
Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
Manage and evolve the disease education campaign and educational resources
Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning
Lead the creation of all HCP peer‑to‑peer educational content
Collaborate with the Digital team to support execution of launch and pre‑launch activities
Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices
Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts
Work cross‑functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM
Who You Are
5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
Successful launch experience in a competitive market is preferred
Rare disease experience preferred
Demonstrated ability to develop and action insights from complex clinical data and market research
Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
Excellent oral, written, and presentation skills
Passionate about serving patients suffering from genetic diseases
Proven self‑starter, able to work independently and as part of a team
Able to handle full workload across multiple projects
Collaborates seamlessly across functions to build effective relationships and align strategy and execution
High level of self‑awareness and understanding of the importance of self‑monitoring behavior for continuous improvement
Experience leading KOL engagement activities is a plus
True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
Ability to travel (~25%) is required
Rewarding Those Who Make The Mission Possible We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
Financial Benefits
Market‑leading compensation
401K with 100% employer match on first 3% & 50% on the next 2%
Employee stock purchase program
Pre‑tax commuter benefits
Referral program with $2,500 award for hired referrals
Health & Wellbeing
Comprehensive health care with 100% premiums covered – no cost to you or dependents
Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
Hybrid work model – employees have the autonomy in where and how they do their work
Unlimited flexible paid time off – take the time that you need
Paid parental leave – 4 months for birthing parents & 2 months for non‑birthing parents
Flex spending accounts & company‑provided group term life & disability
Subsidized lunch via Forkable on days worked from our office
Skill Development & Career Paths
People are part of our growth and success story – from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
We celebrate strong performance with financial rewards, peer‑to‑peer recognition, and growth opportunities
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
At BridgeBio, we strive to provide a market‑competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. The final salary offered to a successful candidate will depend on factors such as experience, education, location of residence, and performance during the interview process.
#J-18808-Ljbffr
Mavericks Wanted When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early‑stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life‑changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries and empower people to solve problems. If you’re someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we’ll ask "why not?" and help reengineer the future of biopharma.
What You’ll Do The Associate Director, Marketing – HCP will support the development and commercialization of key assets, drive cross‑functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting the commercial launch of BBP‑418, working closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The role requires excellent communication, organization and collaboration skills and thrives in a fast‑paced, ambiguous environment. The Associate Director will report to the Director of Marketing.
Responsibilities
Serve as a commercial member on the Product Teams, embedding the market needs into cross‑functional planning
Drive innovative tactics and address untapped opportunities
Lead brand planning, messaging and claims work
Lead agile, cross‑functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
Develop and track metrics to measure and ensure the success of marketing/promotional programs
Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
Partner with Value and Access to help develop the value proposition and access/reimbursement strategies
Partner closely with commercial and medical teams to help identify doctors that have, or are most likely to have, ADH1/LGMDR9 patients
Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
Manage and evolve the disease education campaign and educational resources
Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning
Lead the creation of all HCP peer‑to‑peer educational content
Collaborate with the Digital team to support execution of launch and pre‑launch activities
Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices
Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts
Work cross‑functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM
Who You Are
5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
Successful launch experience in a competitive market is preferred
Rare disease experience preferred
Demonstrated ability to develop and action insights from complex clinical data and market research
Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
Excellent oral, written, and presentation skills
Passionate about serving patients suffering from genetic diseases
Proven self‑starter, able to work independently and as part of a team
Able to handle full workload across multiple projects
Collaborates seamlessly across functions to build effective relationships and align strategy and execution
High level of self‑awareness and understanding of the importance of self‑monitoring behavior for continuous improvement
Experience leading KOL engagement activities is a plus
True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
Ability to travel (~25%) is required
Rewarding Those Who Make The Mission Possible We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.
Financial Benefits
Market‑leading compensation
401K with 100% employer match on first 3% & 50% on the next 2%
Employee stock purchase program
Pre‑tax commuter benefits
Referral program with $2,500 award for hired referrals
Health & Wellbeing
Comprehensive health care with 100% premiums covered – no cost to you or dependents
Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
Hybrid work model – employees have the autonomy in where and how they do their work
Unlimited flexible paid time off – take the time that you need
Paid parental leave – 4 months for birthing parents & 2 months for non‑birthing parents
Flex spending accounts & company‑provided group term life & disability
Subsidized lunch via Forkable on days worked from our office
Skill Development & Career Paths
People are part of our growth and success story – from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
We celebrate strong performance with financial rewards, peer‑to‑peer recognition, and growth opportunities
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
At BridgeBio, we strive to provide a market‑competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. The final salary offered to a successful candidate will depend on factors such as experience, education, location of residence, and performance during the interview process.
#J-18808-Ljbffr