Teva Pharmaceuticals
Associate Director, HCP and Market Access Marketing
Teva Pharmaceuticals, Parsippany, New Jersey, United States
Associate Director, HCP and IRA Channel Marketing
Location: Hybrid opportunity based in Parsippany, NJ
The Opportunity The Associate Director, HCP & IRA Channel Marketing – AUSTEDO is responsible for leading the development and execution of strategic marketing initiatives that drive brand growth across all key stakeholders (HCP, Consumer, Payor and Specialty Pharmacy) and proactive navigation of the evolving market access / government landscape shaped by the Inflation Reduction Act (IRA). This role will lead the evaluation of HCP channel dynamics and IRA / Government-related market conditions (Medicare Part D redesign, Price negotiations) with a focus on identifying opportunities and mitigating risks associated with the Medicare Drug Price Negotiation Program (MFP). The Associate Director will translate insights into actionable strategies that align with AUSTEDO’s overarching brand objectives and ensure readiness for both pre- and post-MFP implementation phases. This position reports to the Senior Director, Marketing – Movement Disorders Portfolio and plays a critical role in ensuring AUSTEDO remains competitive and compliant in a rapidly evolving healthcare environment.
How You’ll Spend Your Day All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.
Design and execute targeted HCP marketing campaigns to drive awareness, education, and adoption of AUSTEDO
Lead cross-functional planning and execution of marketing strategies that address IRA implications, including pricing dynamics, access shifts, and patient, provider and specialty pharmacy education on policy changes
Adept at creating alignment with authority in a fast-paced environment while building team culture that facilitates individual and team success
Partner closely with Field Sales, Value and Access, Government Affairs, Finance, Forecasting / Analytics, Medical Affairs, and external agencies to ensure cohesive strategy and execution across all touchpoints
Continuously assess HCP behavior, channel performance, and IRA policy developments to inform strategic planning and tactical execution
Develop and implement the promotional approach, materials, and messaging for the AUSTEDO field sales and Account teams for use across key stakeholders (Patient, HCP, Payor, Specialty Pharmacy)
Work in close partnership with the Value and Access team to create payer-focused marketing strategies
Work collaboratively to engage field and account teams for consistent execution of plans and monitor performance versus objectives
Track promotional budget and ensure resources are being allocated according to brand strategic priorities
Liaise with sales training to ensure field sales training materials and approach reflect overall brand strategy
Plan and develop tactics aligned with predefined strategies and establishes timelines and budgets
Works with agency partners to create, develop and implement tactical plans and provides input on strategy and direction of the brand
Manage the promotional approval process of materials through collaboration with Medical, Legal, and Regulatory partners
Align organizationally and individually with internal and external codes of conduct
Your Experience And Qualifications Education/Certification/Experience
Bachelor’s degree required; Master’s degree preferred
Minimum 7 years of pharmaceutical experience
Minimum 2 years of pharmaceutical marketing experience or equivalent with experience in psychiatry and/or neurology markets (e.g., bipolar, major depressive disorder) preferred
Minimum 2 years of market access / payor marketing experience or equivalent with experience in payor reimbursement, specialty pharmacy dynamics, and patient services
Skills/Knowledge/Abilities
Strong pharmaceutical industry and therapeutic area business acumen
Able to draw insights from a variety of sources, understands market and competition
Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information, recognizes trends and interrelationships
Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program ROI
Project management experience and the ability to manage and coordinate projects with multiple internal stakeholders and vendors
Excellent verbal, written, organizational and interpersonal skills
Proficiency in MS Office tools including Word, PowerPoint, Excel and Outlook
Compensation and Benefits The annual starting salary for this position is between $143,360 - $188,160 annually. Factors which may affect starting salary within this range and level of role may include geography/market, skills, education, experience and other qualifications of the successful candidate.
We offer a competitive benefits package, including comprehensive health insurance, retirement savings with employer match, PTO, life and disability protection, and additional benefits such as Employee Assistance Program, flexible spending accounts, and more. The total compensation may also include restricted stock units and discretionary awards, depending on the position offered. Details of participation will be provided if an offer is made.
Equal Employment Opportunity Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin, citizenship status, military status or status as a disabled or protected veteran, or any other legally recognized status entitled to protection under applicable laws. If you require accommodations during the recruitment process, please advise us. All accommodation information will be kept confidential.
Note Teva Pharmaceuticals does not accept unsolicited assistance from agencies for employment opportunities. All CVs/resumes submitted by search firms to any employee at Teva without a valid written search agreement in place will be deemed the sole property of Teva. No fee will be paid in the event a candidate is hired without an agreement. If an agency is engaged, terms are position-specific.
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The Opportunity The Associate Director, HCP & IRA Channel Marketing – AUSTEDO is responsible for leading the development and execution of strategic marketing initiatives that drive brand growth across all key stakeholders (HCP, Consumer, Payor and Specialty Pharmacy) and proactive navigation of the evolving market access / government landscape shaped by the Inflation Reduction Act (IRA). This role will lead the evaluation of HCP channel dynamics and IRA / Government-related market conditions (Medicare Part D redesign, Price negotiations) with a focus on identifying opportunities and mitigating risks associated with the Medicare Drug Price Negotiation Program (MFP). The Associate Director will translate insights into actionable strategies that align with AUSTEDO’s overarching brand objectives and ensure readiness for both pre- and post-MFP implementation phases. This position reports to the Senior Director, Marketing – Movement Disorders Portfolio and plays a critical role in ensuring AUSTEDO remains competitive and compliant in a rapidly evolving healthcare environment.
How You’ll Spend Your Day All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.
Design and execute targeted HCP marketing campaigns to drive awareness, education, and adoption of AUSTEDO
Lead cross-functional planning and execution of marketing strategies that address IRA implications, including pricing dynamics, access shifts, and patient, provider and specialty pharmacy education on policy changes
Adept at creating alignment with authority in a fast-paced environment while building team culture that facilitates individual and team success
Partner closely with Field Sales, Value and Access, Government Affairs, Finance, Forecasting / Analytics, Medical Affairs, and external agencies to ensure cohesive strategy and execution across all touchpoints
Continuously assess HCP behavior, channel performance, and IRA policy developments to inform strategic planning and tactical execution
Develop and implement the promotional approach, materials, and messaging for the AUSTEDO field sales and Account teams for use across key stakeholders (Patient, HCP, Payor, Specialty Pharmacy)
Work in close partnership with the Value and Access team to create payer-focused marketing strategies
Work collaboratively to engage field and account teams for consistent execution of plans and monitor performance versus objectives
Track promotional budget and ensure resources are being allocated according to brand strategic priorities
Liaise with sales training to ensure field sales training materials and approach reflect overall brand strategy
Plan and develop tactics aligned with predefined strategies and establishes timelines and budgets
Works with agency partners to create, develop and implement tactical plans and provides input on strategy and direction of the brand
Manage the promotional approval process of materials through collaboration with Medical, Legal, and Regulatory partners
Align organizationally and individually with internal and external codes of conduct
Your Experience And Qualifications Education/Certification/Experience
Bachelor’s degree required; Master’s degree preferred
Minimum 7 years of pharmaceutical experience
Minimum 2 years of pharmaceutical marketing experience or equivalent with experience in psychiatry and/or neurology markets (e.g., bipolar, major depressive disorder) preferred
Minimum 2 years of market access / payor marketing experience or equivalent with experience in payor reimbursement, specialty pharmacy dynamics, and patient services
Skills/Knowledge/Abilities
Strong pharmaceutical industry and therapeutic area business acumen
Able to draw insights from a variety of sources, understands market and competition
Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information, recognizes trends and interrelationships
Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program ROI
Project management experience and the ability to manage and coordinate projects with multiple internal stakeholders and vendors
Excellent verbal, written, organizational and interpersonal skills
Proficiency in MS Office tools including Word, PowerPoint, Excel and Outlook
Compensation and Benefits The annual starting salary for this position is between $143,360 - $188,160 annually. Factors which may affect starting salary within this range and level of role may include geography/market, skills, education, experience and other qualifications of the successful candidate.
We offer a competitive benefits package, including comprehensive health insurance, retirement savings with employer match, PTO, life and disability protection, and additional benefits such as Employee Assistance Program, flexible spending accounts, and more. The total compensation may also include restricted stock units and discretionary awards, depending on the position offered. Details of participation will be provided if an offer is made.
Equal Employment Opportunity Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin, citizenship status, military status or status as a disabled or protected veteran, or any other legally recognized status entitled to protection under applicable laws. If you require accommodations during the recruitment process, please advise us. All accommodation information will be kept confidential.
Note Teva Pharmaceuticals does not accept unsolicited assistance from agencies for employment opportunities. All CVs/resumes submitted by search firms to any employee at Teva without a valid written search agreement in place will be deemed the sole property of Teva. No fee will be paid in the event a candidate is hired without an agreement. If an agency is engaged, terms are position-specific.
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