Elizabeth Seton Children's
Director of Digital and Social Communications
Elizabeth Seton Children's, Yonkers, New York, United States
Responsibilities
POSITION SUMMARY
Under the supervision of the Vice President of Communications and Grants, the Director of Digital Media serves as lead digital strategist for the organization, supports strategic communications and marketing initiatives and works on a variety of outreach and communications projects that will advance the missions of Elizabeth Seton Children’s Foundation (ESCF), Elizabeth Seton Children’s Center (ESCC), Elizabeth Seton Children’s School (ESCS) and Elizabeth Seton Children’s Rehabilitation Center (ESCRC). This individual will help ensure the Elizabeth Seton Children’s family of organizations is viewed as an excellent and innovative provider of care, education and hope for children and young adults who live with some of the most challenging medical conditions on earth.
ESSENTIAL JOB FUNCTIONS & RESPONSIBILITIES
Every effort has been made to identify the essential functions of this position. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position.
Promotes and lives Elizabeth Seton Children’s mission, vision and Core Values as a leader and liaison within the Elizabeth Seton Children’s family of organizations
Digital and Social Media Communications & Marketing Strategy & Content Development
Establishes and implements digital strategy to grow engagement and conversions across the website, email marketing and social media platforms
Creates and executes a content calendar that activates and advances the brand
Sources stories of success and good news throughout Elizabeth Seton Children’s and develops content for digital and social media, which may include: conducting interviews, writing articles, social media posts and captions and obtaining photo/video
Advises the Vice President of Communications and Grants and leadership on messaging
Supports major marketing efforts such as digital marketing, website redesign, etc.and participates in related organization-wide initiatives including strategic planning and various high-level department meetings and committees
Digital & Social Media Management
Manages the operations of all social media platforms (Facebook, Instagram, Twitter, LinkedIn and YouTube)
Curates and maintains the organization’s online reputation
Deftly captures organic photo and video content
Identifies social media collaboration opportunities with community leaders and brand-safe influencers
Maintains the websitewith the most up-to-date contentand partners with the webmaster on updates to look, feel and functionality
Analytics & Reporting
Tracks and reports on digital and social engagement with high-level notes on data and performance metrics
Makes strategic recommendations to the team based on best practices, user engagement, “social listening” and trends
Collaboration & Creative Partnerships
Collaborates with the organization’s PR counsel, graphic designers, photographers and videographers, as well as the organization’s Innovative Media Developer, to advance projects
Independently coordinates logistics, including consents/permissions, for photo/video shoots
Brand Stewardship & Organizational Support
Ensures consistent representation of the Elizabeth Seton Children’s brand online
Develops branded materials such as PowerPoints, Canva presentations and other collateral for internal and external audiences
Provides support with Board Committee meetings, reports/decks, etc.
Organizes, catalogs and manages digital assets
Fundraising/Advancement
Develops on-trend, digital appeals and supporter communications to advance fundraising goals
Oversees the organization’s Constant Contact database to ensure consistency and effective segmentation for targeted communications
Supplies the Advancement team with needed photo, video and digital assets
Serves as an ambassador for Elizabeth Seton Children’s at on and off-site events, including fundraisers, and manages photo/video for these events, such as live social media
Supports fundraising efforts for third-party fundraising events and related committees, as required
Talent Management
Partners with Talent Management to create compelling recruitment and employee engagement content, including ads, testimonials, flyers and more
Supports internal communications by developing content for the employee portal to inspire, inform and align staff with the mission
Qualifications Education & Qualifications Requirements
Bachelor’s Degree (or higher) in a relevant field; BA in Communications, English, Marketing, Public Relations, Journalism or a similar field
Minimum of five to seven years of professional communications experience, preferably in health care and/or the non-profit sector and a track record of success
Writing samples/portfolio required
Experience Employee Requirements
Highly motivated self-starter who is able to work independently, as well as collaboratively, in varied team settings and with many constituent groups including staff, Board Members, donors, program participants and other supporters
Excellent writing talents with a flexibility to adapt to the voice and style of the organization and different audiences
Extremely detail-oriented with superb editing (AP Style) and proofreading abilities
Outstanding organizational and project management skills to plan projects from concept to completion
Excels at time management, multitasking, self-discipline and meeting deadlinesVery strong verbal communication and presentation skills
Great capacity to build internal and external relationships through interpersonal communication skills
An expert in a variety of social media platforms with the ability to track ROI
Very experienced using WordPress
Great experience with Canva, Photoshop, Illustrator and/or InDesign
Proficient in Outlook, Word, Excel, PowerPoint, Publisher and Adobe Acrobat Pro
Possesses strong research skills related to communications, social media, digital media and more
Photography skills strongly preferred
Online communication diplomacy and rules of etiquette knowledge required, familiarity with copyright and privacy regulations a plus
Proactively approaches problem solving and possesses a solutions-oriented mindset
Enjoys creating and implementing new initiatives
Committed to life-long learning and the implementation of results-driven best practices
Working Conditions
Must meet or exceed all health standards and requirements for the position as established by NYS DOH and all other regulatory agencies, including adherence to safety and infection control guidelines and protocols established by Elizabeth Seton Children’s.
Must meet the general health requirements set fourth by the policies of Elizabeth Seton Children’s, which includes a medical and physical examination
Flexibility to work remotely and extended workdays as needed, including attendance at company-sponsored events.
Salary Range $98,000/Yr. To $120,000/Yr.
#J-18808-Ljbffr
Under the supervision of the Vice President of Communications and Grants, the Director of Digital Media serves as lead digital strategist for the organization, supports strategic communications and marketing initiatives and works on a variety of outreach and communications projects that will advance the missions of Elizabeth Seton Children’s Foundation (ESCF), Elizabeth Seton Children’s Center (ESCC), Elizabeth Seton Children’s School (ESCS) and Elizabeth Seton Children’s Rehabilitation Center (ESCRC). This individual will help ensure the Elizabeth Seton Children’s family of organizations is viewed as an excellent and innovative provider of care, education and hope for children and young adults who live with some of the most challenging medical conditions on earth.
ESSENTIAL JOB FUNCTIONS & RESPONSIBILITIES
Every effort has been made to identify the essential functions of this position. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position.
Promotes and lives Elizabeth Seton Children’s mission, vision and Core Values as a leader and liaison within the Elizabeth Seton Children’s family of organizations
Digital and Social Media Communications & Marketing Strategy & Content Development
Establishes and implements digital strategy to grow engagement and conversions across the website, email marketing and social media platforms
Creates and executes a content calendar that activates and advances the brand
Sources stories of success and good news throughout Elizabeth Seton Children’s and develops content for digital and social media, which may include: conducting interviews, writing articles, social media posts and captions and obtaining photo/video
Advises the Vice President of Communications and Grants and leadership on messaging
Supports major marketing efforts such as digital marketing, website redesign, etc.and participates in related organization-wide initiatives including strategic planning and various high-level department meetings and committees
Digital & Social Media Management
Manages the operations of all social media platforms (Facebook, Instagram, Twitter, LinkedIn and YouTube)
Curates and maintains the organization’s online reputation
Deftly captures organic photo and video content
Identifies social media collaboration opportunities with community leaders and brand-safe influencers
Maintains the websitewith the most up-to-date contentand partners with the webmaster on updates to look, feel and functionality
Analytics & Reporting
Tracks and reports on digital and social engagement with high-level notes on data and performance metrics
Makes strategic recommendations to the team based on best practices, user engagement, “social listening” and trends
Collaboration & Creative Partnerships
Collaborates with the organization’s PR counsel, graphic designers, photographers and videographers, as well as the organization’s Innovative Media Developer, to advance projects
Independently coordinates logistics, including consents/permissions, for photo/video shoots
Brand Stewardship & Organizational Support
Ensures consistent representation of the Elizabeth Seton Children’s brand online
Develops branded materials such as PowerPoints, Canva presentations and other collateral for internal and external audiences
Provides support with Board Committee meetings, reports/decks, etc.
Organizes, catalogs and manages digital assets
Fundraising/Advancement
Develops on-trend, digital appeals and supporter communications to advance fundraising goals
Oversees the organization’s Constant Contact database to ensure consistency and effective segmentation for targeted communications
Supplies the Advancement team with needed photo, video and digital assets
Serves as an ambassador for Elizabeth Seton Children’s at on and off-site events, including fundraisers, and manages photo/video for these events, such as live social media
Supports fundraising efforts for third-party fundraising events and related committees, as required
Talent Management
Partners with Talent Management to create compelling recruitment and employee engagement content, including ads, testimonials, flyers and more
Supports internal communications by developing content for the employee portal to inspire, inform and align staff with the mission
Qualifications Education & Qualifications Requirements
Bachelor’s Degree (or higher) in a relevant field; BA in Communications, English, Marketing, Public Relations, Journalism or a similar field
Minimum of five to seven years of professional communications experience, preferably in health care and/or the non-profit sector and a track record of success
Writing samples/portfolio required
Experience Employee Requirements
Highly motivated self-starter who is able to work independently, as well as collaboratively, in varied team settings and with many constituent groups including staff, Board Members, donors, program participants and other supporters
Excellent writing talents with a flexibility to adapt to the voice and style of the organization and different audiences
Extremely detail-oriented with superb editing (AP Style) and proofreading abilities
Outstanding organizational and project management skills to plan projects from concept to completion
Excels at time management, multitasking, self-discipline and meeting deadlinesVery strong verbal communication and presentation skills
Great capacity to build internal and external relationships through interpersonal communication skills
An expert in a variety of social media platforms with the ability to track ROI
Very experienced using WordPress
Great experience with Canva, Photoshop, Illustrator and/or InDesign
Proficient in Outlook, Word, Excel, PowerPoint, Publisher and Adobe Acrobat Pro
Possesses strong research skills related to communications, social media, digital media and more
Photography skills strongly preferred
Online communication diplomacy and rules of etiquette knowledge required, familiarity with copyright and privacy regulations a plus
Proactively approaches problem solving and possesses a solutions-oriented mindset
Enjoys creating and implementing new initiatives
Committed to life-long learning and the implementation of results-driven best practices
Working Conditions
Must meet or exceed all health standards and requirements for the position as established by NYS DOH and all other regulatory agencies, including adherence to safety and infection control guidelines and protocols established by Elizabeth Seton Children’s.
Must meet the general health requirements set fourth by the policies of Elizabeth Seton Children’s, which includes a medical and physical examination
Flexibility to work remotely and extended workdays as needed, including attendance at company-sponsored events.
Salary Range $98,000/Yr. To $120,000/Yr.
#J-18808-Ljbffr