Sleeping Dog Properties, Inc
Digital Content Creator-Social Media Videographer/Photographer
Sleeping Dog Properties, Inc, Boston, Massachusetts, us, 02298
Sleeping Dog Properties, Inc.
is a Boston-based
Design-Build
company founded in 1993, serving the New England Market. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects focused on high‑end residential, unique hospitality, and flagship retail. Our mission is
Building Better .
We are seeking a
Digital Content Creator‑Social Media Videographer/Photographer
to advance our robust marketing platform. The ideal candidate will assist the sales and marketing team to advance our platform and campaign messaging and will be responsible for improving our overall content strategy.
The
Digital Content Creator‑Social Media Videographer/Photographer
must be a self‑starter, multi‑disciplined professional in a variety of areas including digital marketing, design, video and photography. This person should be competent in creating and editing original and dynamic photos or video. Excellent written, verbal and interpersonal communication skills are the foundation of the employment opportunity.
The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering and Construction disciplines is the foundation of engaging content creation. Our work product is a demonstration of trend, fashion and lifestyle. Our visual representation reflects that.
RESPONSIBILITIES
CREATE CONTENT
Digital content management and creation for website and social media – brand message is consistent
Shooting and editing photos and videos
Photoshoot production – maintain organized schedule, manage sub‑contractors, create shot lists for each project
Photo styling – use props, backgrounds and lighting for interior photography
DEVELOP AUDIENCES
Plan and execute web, SEO/SEM, database marketing, email, social media and display advertising campaigns
Design, build and maintain social media presence, growing followers monthly
Create plans and manage all marketing channels
Manage and audit social media account and audience engagement
OPTIMIZE CAMPAIGNS
Produce brochures, swags, content, photos, videos, PowerPoint presentations, advertisements, signage and other marketing materials
Create and maintain company brand standards
Develop and maintain websites, newsletters, emails and social media campaigns
Analyze digital data to draw key recommendations around website optimization
COLLECT MARKET DATA
Conduct research to aid in team goals, including campaign ideas, Instagram hashtag research, keyword and content optimization, and reporting on industry trends
Research industry trends and competitors
REPORT ON SUCCESS
Maintain daily, weekly and monthly tracking and reporting of marketing and creative Key Performance Indicators
Monitor key online marketing metrics to track success
SKILLS / QUALIFICATIONS
EDUCATION and EXPERIENCE
Bachelor's degree or equivalent experience
2‑5 Years of Experience in Digital Marketing
2‑5 Years in Photography/Videography
Knowledge of construction and architecture is a plus
Excellent written and verbal communication skills
Excellent communicator & careful attention to detail
Knowledge and familiarity with social media and community engagement platforms, survey tools and Adobe programs
GRAPHIC DESIGN AND PHOTO EDITING AND TECHNICAL
Go Pro camera knowledge
Moderate photography, equipment and editorial skills
Photoshop – Mac OS + retouching: color balance, local adjustments, basic retouching
Illustrator – Mac OS: creating artwork, icons, etc.
Lightroom – essential color balance and adjustment
Thorough knowledge of computer imaging, photographic techniques, studio management and color composition
Other Adobe programs: Premiere Pro, InDesign, Photoshop
ZOHO Social Media
Go‑to‑meeting
MS Office
PERSONALITY REQUIREMENTS
Creative mind with an eye for detail
Self‑starter & proactive mentality
Ability to manage multiple priorities
Understanding of analytics and performance reporting
BENEFITS
OSHA 10 (training available on the job)
PTO, Health, Dental, Vision Insurance
Flex Spending
Gym Membership Reimbursement
401(k) with Matching
#J-18808-Ljbffr
is a Boston-based
Design-Build
company founded in 1993, serving the New England Market. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects focused on high‑end residential, unique hospitality, and flagship retail. Our mission is
Building Better .
We are seeking a
Digital Content Creator‑Social Media Videographer/Photographer
to advance our robust marketing platform. The ideal candidate will assist the sales and marketing team to advance our platform and campaign messaging and will be responsible for improving our overall content strategy.
The
Digital Content Creator‑Social Media Videographer/Photographer
must be a self‑starter, multi‑disciplined professional in a variety of areas including digital marketing, design, video and photography. This person should be competent in creating and editing original and dynamic photos or video. Excellent written, verbal and interpersonal communication skills are the foundation of the employment opportunity.
The medium of Sleeping Dog Properties’ content creation requires a masterful and creative eye for excellence in construction. Familiarity with the Architecture, Engineering and Construction disciplines is the foundation of engaging content creation. Our work product is a demonstration of trend, fashion and lifestyle. Our visual representation reflects that.
RESPONSIBILITIES
CREATE CONTENT
Digital content management and creation for website and social media – brand message is consistent
Shooting and editing photos and videos
Photoshoot production – maintain organized schedule, manage sub‑contractors, create shot lists for each project
Photo styling – use props, backgrounds and lighting for interior photography
DEVELOP AUDIENCES
Plan and execute web, SEO/SEM, database marketing, email, social media and display advertising campaigns
Design, build and maintain social media presence, growing followers monthly
Create plans and manage all marketing channels
Manage and audit social media account and audience engagement
OPTIMIZE CAMPAIGNS
Produce brochures, swags, content, photos, videos, PowerPoint presentations, advertisements, signage and other marketing materials
Create and maintain company brand standards
Develop and maintain websites, newsletters, emails and social media campaigns
Analyze digital data to draw key recommendations around website optimization
COLLECT MARKET DATA
Conduct research to aid in team goals, including campaign ideas, Instagram hashtag research, keyword and content optimization, and reporting on industry trends
Research industry trends and competitors
REPORT ON SUCCESS
Maintain daily, weekly and monthly tracking and reporting of marketing and creative Key Performance Indicators
Monitor key online marketing metrics to track success
SKILLS / QUALIFICATIONS
EDUCATION and EXPERIENCE
Bachelor's degree or equivalent experience
2‑5 Years of Experience in Digital Marketing
2‑5 Years in Photography/Videography
Knowledge of construction and architecture is a plus
Excellent written and verbal communication skills
Excellent communicator & careful attention to detail
Knowledge and familiarity with social media and community engagement platforms, survey tools and Adobe programs
GRAPHIC DESIGN AND PHOTO EDITING AND TECHNICAL
Go Pro camera knowledge
Moderate photography, equipment and editorial skills
Photoshop – Mac OS + retouching: color balance, local adjustments, basic retouching
Illustrator – Mac OS: creating artwork, icons, etc.
Lightroom – essential color balance and adjustment
Thorough knowledge of computer imaging, photographic techniques, studio management and color composition
Other Adobe programs: Premiere Pro, InDesign, Photoshop
ZOHO Social Media
Go‑to‑meeting
MS Office
PERSONALITY REQUIREMENTS
Creative mind with an eye for detail
Self‑starter & proactive mentality
Ability to manage multiple priorities
Understanding of analytics and performance reporting
BENEFITS
OSHA 10 (training available on the job)
PTO, Health, Dental, Vision Insurance
Flex Spending
Gym Membership Reimbursement
401(k) with Matching
#J-18808-Ljbffr