Activate Talent
44866475131- Meta Media Buyer
Activate Talent, Colorado Springs, Colorado, United States, 80509
Meta Media Buyer Oral Care / CPG
Location : Remote (must be available 09 : 0018 : 00 PST) Type : Full-Time, Independent Contractor
About the Role We're seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand. This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.
Key Responsibilities
Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
Manage full-funnel strategies prospecting, retargeting, and retention with a focus on key performance metrics (ROAS, CAC, LTV)
Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social
Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
Stay ahead of trends in Oral Care, CPG marketing, and performance advertising
#J-18808-Ljbffr
Location : Remote (must be available 09 : 0018 : 00 PST) Type : Full-Time, Independent Contractor
About the Role We're seeking a highly skilled Meta Media Buyer with deep expertise in the Oral Care category to help scale a fast-growing CPG brand. This role is ideal for someone who thrives on data, understands personal care consumer behavior, and has a proven track record managing high-budget Meta campaigns ($20K+ daily). Familiarity with Attentive for SMS marketing and seamless cross-channel integration is essential.
Key Responsibilities
Plan, launch, and optimize paid media campaigns on Meta platforms (Facebook & Instagram) for Oral Care products
Manage full-funnel strategies prospecting, retargeting, and retention with a focus on key performance metrics (ROAS, CAC, LTV)
Integrate and execute SMS retargeting campaigns via Attentive, including segmentation and performance alignment with paid social
Conduct ongoing creative testing to optimize offers, messaging, and audience targeting specific to Oral Care consumers
Collaborate closely with creative and brand teams to align ad content with category trends and performance insights
Analyze campaign data and deliver actionable insights and performance reports for continuous optimization
Stay ahead of trends in Oral Care, CPG marketing, and performance advertising
#J-18808-Ljbffr