Power Digital
Paid Advertising Strategist
We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including : SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A putting marketers in a strategic seat at the table and providing value in unparalleled ways.
Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
A Day in the Life Proficiency in spoken and written English at an advanced level is required for this role. A day in the life :
As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients' business success, tying your efforts to the greater business goals. You are self‑started and autonomously own your responsibilities. You work hand‑in‑hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward‑thinking strategy to clients on an ongoing basis, and have a strong understanding of your service's strategy and the levers to pull to drive performance
Responsibilities
Full ownership and execution of performance marketing via paid social & paid media native platforms
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
Effectively executing builds and production A‑Z with redundancy across channels; facilitating production with Specialists on teams where applicable
Lead execution of optimizations with regards to performance improvements relative to goals
Manage all client budgets and / or advise on budget changes based on your expertise
Effectively own strategic communication internally for client teams
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
Weekly client progress recaps, outlining performance insights and future recommendations
Excellent marketing and business strategy acumen
Complete understanding of the marketing funnel and how to execute via paid social and paid media
Full understanding of the eCommerce model and lead gen strategies
Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
Ownership of performance reporting and strategy communication
Execute performance reporting A‑Z with excellent presentation creation capabilities
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements
2‑3 years of digital marketing experience. 1‑2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E‑Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands‑on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types : Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google / Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full‑funnel marketing and paid media's place in the funnel
Other Skills Required
Strong written and verbal communication skills
Strong organizational and project management skills
Self‑motivated individual with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interested in a long‑lasting relationship with a growing company
Key Performance Indicators (KPIs)
$9.5k team‑member EBITDA
Maintain below 10% Client Churn Rate
5‑7 Accounts
Most Important Things (MITs)
Excellence in channel production and account performance
Cross‑channel collaboration
Internal communication
Benefits & Perks
Base salary + commission opportunities
Medical Bonus
15 paid vacation days (PTO) per year
Fully flex work environment : full‑remote, in‑office, or hybrid
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
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As a full-service growth marketing firm, we offer best-in-class services including : SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A putting marketers in a strategic seat at the table and providing value in unparalleled ways.
Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
A Day in the Life Proficiency in spoken and written English at an advanced level is required for this role. A day in the life :
As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients' business success, tying your efforts to the greater business goals. You are self‑started and autonomously own your responsibilities. You work hand‑in‑hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward‑thinking strategy to clients on an ongoing basis, and have a strong understanding of your service's strategy and the levers to pull to drive performance
Responsibilities
Full ownership and execution of performance marketing via paid social & paid media native platforms
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
Effectively executing builds and production A‑Z with redundancy across channels; facilitating production with Specialists on teams where applicable
Lead execution of optimizations with regards to performance improvements relative to goals
Manage all client budgets and / or advise on budget changes based on your expertise
Effectively own strategic communication internally for client teams
Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
Weekly client progress recaps, outlining performance insights and future recommendations
Excellent marketing and business strategy acumen
Complete understanding of the marketing funnel and how to execute via paid social and paid media
Full understanding of the eCommerce model and lead gen strategies
Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
Ownership of performance reporting and strategy communication
Execute performance reporting A‑Z with excellent presentation creation capabilities
Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements
2‑3 years of digital marketing experience. 1‑2 years in agency setting
Minimum 2 years of experience with Direct Response marketing; specifically in E‑Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands‑on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of the following additional campaign types : Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
Proficiency in Google / Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full‑funnel marketing and paid media's place in the funnel
Other Skills Required
Strong written and verbal communication skills
Strong organizational and project management skills
Self‑motivated individual with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interested in a long‑lasting relationship with a growing company
Key Performance Indicators (KPIs)
$9.5k team‑member EBITDA
Maintain below 10% Client Churn Rate
5‑7 Accounts
Most Important Things (MITs)
Excellence in channel production and account performance
Cross‑channel collaboration
Internal communication
Benefits & Perks
Base salary + commission opportunities
Medical Bonus
15 paid vacation days (PTO) per year
Fully flex work environment : full‑remote, in‑office, or hybrid
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
#J-18808-Ljbffr