ALLIANT CYBERSECURITY
Digital Marketing Manager page is loaded **Digital Marketing Manager**locationsHouston
time typeFull time
posted onPosted 3 Days Ago
job requisition idJR101660
**alliantgroup, LP** **Digital Marketing Manager** to execute visionary online journeys to create competitive edge solutions for expanding existing online presence and other digital experiences.**Essential Duties*** Implement, monitor and improve PPC campaigns* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads* Work with social media team to design, build and maintain our social media presence through paid promotions* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)* Identify trends and insights, and optimize spend and performance based on the insights* Brainstorm new and creative growth strategies with internal teams* Plan, execute, and measure experiments and conversion tests* Collaborate with internal teams to create landing pages and optimize user experience* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points* Instrument conversion points and optimize user funnels* Collaborate with agencies and other vendor partners* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate**Requirements*** Proven success implementing and improving PPC campaigns for conversions* 5+ years’ experience in digital marketing – B2B experience required* BS/MS degree in marketing or a related field* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns* Expert level experience in setting up and optimizing Google Adwords campaigns* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate* Experience in optimizing landing pages and user funnels* Experience with A/B and multivariate experiments* Expert level knowledge of website analytics tools (e.g., Google Analytics)* Working knowledge of HTML, CSS, and JavaScript development and constraints* Strong analytical skills and data-driven thinking* Up to date with the latest trends and best practices in online marketing and measurement#LI-LL! #J-18808-Ljbffr
time typeFull time
posted onPosted 3 Days Ago
job requisition idJR101660
**alliantgroup, LP** **Digital Marketing Manager** to execute visionary online journeys to create competitive edge solutions for expanding existing online presence and other digital experiences.**Essential Duties*** Implement, monitor and improve PPC campaigns* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads* Work with social media team to design, build and maintain our social media presence through paid promotions* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)* Identify trends and insights, and optimize spend and performance based on the insights* Brainstorm new and creative growth strategies with internal teams* Plan, execute, and measure experiments and conversion tests* Collaborate with internal teams to create landing pages and optimize user experience* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points* Instrument conversion points and optimize user funnels* Collaborate with agencies and other vendor partners* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate**Requirements*** Proven success implementing and improving PPC campaigns for conversions* 5+ years’ experience in digital marketing – B2B experience required* BS/MS degree in marketing or a related field* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns* Expert level experience in setting up and optimizing Google Adwords campaigns* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate* Experience in optimizing landing pages and user funnels* Experience with A/B and multivariate experiments* Expert level knowledge of website analytics tools (e.g., Google Analytics)* Working knowledge of HTML, CSS, and JavaScript development and constraints* Strong analytical skills and data-driven thinking* Up to date with the latest trends and best practices in online marketing and measurement#LI-LL! #J-18808-Ljbffr