Director, HCP Non-personal Promotion Marketing

* Develop the NPP omnichannel (POA) in partnership with HCP promotional team with a focus on balancing the needs of the broader HIV treatment portfolio.* Develop and oversee execution of a comprehensive non personal promotional strategy to support a new product launch in HIV treatment.* Partner with global and internal stakeholders to shape the execution of innovative omnichannel and content creation capabilities that will propel HIV treatment for non-personal business objectives* Provide subject matter expertise to guide and shape the short- and long-term integration of novel technologies/capabilities that individualize customer strategy and promotional execution* Partner with analytics and agency partners to continually evaluate NPP performance insights and optimize tactical execution* Develops and leads key elements of the promotional brand strategy aligned to the brand campaign with a focus on campaign integration within a portfolio of HIV treatment products* Drives execution through the management and partnership with external agencies, internal cross-functional partners, and field sales.* Implements product promotional communication strategy for HCP promotions ensuring alignment with the overall brand strategy* Gains approval for marketing materials through internal review process through Promotional Review Committee (PRC)* Works cross-functionally with Digital Strategy & Operations, Marketing Analytics, Market Research, Legal, Regulatory, Medical and other key internal stakeholders* Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.* Ensures that all marketing activities are in compliance with regulatory and legal requirements.* Manages the non-personal promotion marketing budget and project timelines* Track record of successful pharmaceutical/biotech marketing, with launch experience preferred* Proven ability to leverage market insights from multiple data sources, including market research, advisory boards and field force input to uncover needs and develop opportunities* Experience with marketing strategy, sales and regulatory policies and practices* Ability to conceive, develop and implement multi-dimensional marketing and business plans* Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution* Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences* Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials* Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials* Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking* Bachelor’s degree with at least 12 years of marketing experience, **or*** Master’s degree or PhD with at least 10 years of marketing experience* An MBA with 10+ years of pharma/biotech marketing experience* Experience in product launch and portfolio management* Background working with patient and community advocacy groups* Knowledge of pharmaceutical regulatory requirements impacting marketing materials* Prior experience with advertising, digital, or communications agencies is advantageous #J-18808-Ljbffr