Google
Senior Business Data Science Manager, YouTube Marketing
Google, Chicago, Illinois, United States, 60290
Senior Business Data Science Manager, YouTube Marketing
This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Preferred working location options:
San Bruno, CA, USA; Chicago, IL, USA; New York, NY, USA; Los Angeles, CA, USA .
Minimum Qualifications
Master's degree in a quantitative discipline such as Statistics, Engineering, Computer Sciences or equivalent practical experience.
9 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or performing statistical analysis.
5 years of experience as a people manager within a technical leadership role.
Experience in causal inference, A/B testing, statistical modeling, or machine learning.
Experience in SQL and Python programming, leveraging ML or statistical libraries (e.g., TensorFlow, Scikit-learn, XGBoost, Keras, Pandas).
Preferred Qualifications
Experience using Causal Inference or Bayesian Statistics.
About The Job YouTube Marketing Data Science, Infra and Analytics (DSIA) is an analyst team that influences and informs YouTube’s marketing and products teams. We work on projects that are at the heart of Go‑To‑Market and brand strategy for YouTube using data to ensure our marketing efforts are efficiently and effectively deployed. This role will lead a team that drives full‑stack measurement and insights for YouTube Shopping and Creator marketing.
In this role you will work closely with YouTube’s marketing and product to grow our creator community with life‑cycle communications that drive valuable creator actions (e.g., joining our shopping business generation programs, enabling channel memberships, adopting new features, etc.). You will be tasked with developing an understanding of creator propensity and uplift from marketing such that interventions achieve outsized ROI and drive meaningful creator interactions.
You will also shape our initial viewer marketing to drive YouTube shopping, working closely with marketing, product and engineering to ensure an experimentation plan and signal mapping such that we can grow awareness and adoption of YouTube shopping from our viewers.
The US base salary range for this full‑time position is $248,000‑$349,000 plus bonus, equity and benefits.
Responsibilities
Lead a team of Business Data Scientists and Analysts in delivering project work, including implementing data science solutions, improving data pipelines, developing evaluation metrics, or building statistical models that provide insights to the business.
Embed with marketing leadership on YouTube shopping and YouTube creators to understand their high‑level goals and translate those into data science and investigative priorities.
Design experiments and use causal inference to measure the effectiveness of models, tools and programs.
Drive internal visibility and opportunities for the team, define team strategy in partnership with leadership and stakeholders, and remove technical and organizational blockers.
Build a team with a collaborative and growing culture. Develop team members to reach their career goals through coaching and development opportunities.
Google is proud to be an equal‑opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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Preferred working location options:
San Bruno, CA, USA; Chicago, IL, USA; New York, NY, USA; Los Angeles, CA, USA .
Minimum Qualifications
Master's degree in a quantitative discipline such as Statistics, Engineering, Computer Sciences or equivalent practical experience.
9 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or performing statistical analysis.
5 years of experience as a people manager within a technical leadership role.
Experience in causal inference, A/B testing, statistical modeling, or machine learning.
Experience in SQL and Python programming, leveraging ML or statistical libraries (e.g., TensorFlow, Scikit-learn, XGBoost, Keras, Pandas).
Preferred Qualifications
Experience using Causal Inference or Bayesian Statistics.
About The Job YouTube Marketing Data Science, Infra and Analytics (DSIA) is an analyst team that influences and informs YouTube’s marketing and products teams. We work on projects that are at the heart of Go‑To‑Market and brand strategy for YouTube using data to ensure our marketing efforts are efficiently and effectively deployed. This role will lead a team that drives full‑stack measurement and insights for YouTube Shopping and Creator marketing.
In this role you will work closely with YouTube’s marketing and product to grow our creator community with life‑cycle communications that drive valuable creator actions (e.g., joining our shopping business generation programs, enabling channel memberships, adopting new features, etc.). You will be tasked with developing an understanding of creator propensity and uplift from marketing such that interventions achieve outsized ROI and drive meaningful creator interactions.
You will also shape our initial viewer marketing to drive YouTube shopping, working closely with marketing, product and engineering to ensure an experimentation plan and signal mapping such that we can grow awareness and adoption of YouTube shopping from our viewers.
The US base salary range for this full‑time position is $248,000‑$349,000 plus bonus, equity and benefits.
Responsibilities
Lead a team of Business Data Scientists and Analysts in delivering project work, including implementing data science solutions, improving data pipelines, developing evaluation metrics, or building statistical models that provide insights to the business.
Embed with marketing leadership on YouTube shopping and YouTube creators to understand their high‑level goals and translate those into data science and investigative priorities.
Design experiments and use causal inference to measure the effectiveness of models, tools and programs.
Drive internal visibility and opportunities for the team, define team strategy in partnership with leadership and stakeholders, and remove technical and organizational blockers.
Build a team with a collaborative and growing culture. Develop team members to reach their career goals through coaching and development opportunities.
Google is proud to be an equal‑opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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