Utah SHRM
Senior Specialist, Performance Marketing Analytics
Utah SHRM, Alexandria, Virginia, us, 22350
Senior Specialist, Performance Marketing Analytics
Company: SHRM
Location: Alexandria, VA
Compensation: $80,000 to $95,000 per year
Job Type: Full‑time
Seniority Level: Mid‑Senior level
Summary The Senior Specialist, Performance Marketing Analytics owns analytics reporting and insight generation across SHRM’s full marketing lifecycle. This role translates analytics into actionable business insights and drives data‑driven marketing strategies.
Job Description The Senior Specialist works closely with Growth, Martech, and Channel teams to build dashboards, measure campaign effectiveness, and uncover insights that inform strategic decisions across paid, owned, and earned media.
Work Environment Hybrid Schedule (3 Days In‑Office / 2 Days Remote): Tuesday through Thursday in office and Monday and Friday remote.
Responsibilities
Support quarterly business reviews and executive reporting with clear narratives and visualizations that connect metrics to outcomes.
Track performance and provide actionable insights across all media channels.
Partner with channel owners to measure campaign attribution, channel lift, and multi‑touch impact.
Deliver proactive insights to improve segmentation, creative testing, and audience journey performance; establish and refine benchmarks, KPIs, and scorecards.
Develop, maintain, and automate marketing performance dashboards and reports using Adobe Customer Journey Analytics (CJA), AEP, Power BI, and related tools.
Requirements
Bachelor’s degree in Marketing, Data Analytics, Statistics, or related field.
Minimum 4–6 years of experience in marketing analytics and campaign reporting.
Familiarity with marketing automation tools such as AJO, Marketo, and AEM preferred.
Strong analytical and quantitative skills with deep understanding of campaign attribution and performance metrics.
Skills
Excellent communication and storytelling ability—able to convey insights clearly to non‑technical audiences.
Strong attention to detail, accuracy, and data integrity.
Ability to work independently and collaboratively across cross‑functional teams.
Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.
For More Information Website: www.shrm.org
Equal Opportunity Employer SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). Inclusion, equity, and diversity are fundamental to our vision of building a better workplace and better world. We embrace and celebrate diverse experiences, perspectives, and cultural backgrounds.
Application Reminder Referrals increase your chances of interviewing at Utah SHRM by 2x.
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Location: Alexandria, VA
Compensation: $80,000 to $95,000 per year
Job Type: Full‑time
Seniority Level: Mid‑Senior level
Summary The Senior Specialist, Performance Marketing Analytics owns analytics reporting and insight generation across SHRM’s full marketing lifecycle. This role translates analytics into actionable business insights and drives data‑driven marketing strategies.
Job Description The Senior Specialist works closely with Growth, Martech, and Channel teams to build dashboards, measure campaign effectiveness, and uncover insights that inform strategic decisions across paid, owned, and earned media.
Work Environment Hybrid Schedule (3 Days In‑Office / 2 Days Remote): Tuesday through Thursday in office and Monday and Friday remote.
Responsibilities
Support quarterly business reviews and executive reporting with clear narratives and visualizations that connect metrics to outcomes.
Track performance and provide actionable insights across all media channels.
Partner with channel owners to measure campaign attribution, channel lift, and multi‑touch impact.
Deliver proactive insights to improve segmentation, creative testing, and audience journey performance; establish and refine benchmarks, KPIs, and scorecards.
Develop, maintain, and automate marketing performance dashboards and reports using Adobe Customer Journey Analytics (CJA), AEP, Power BI, and related tools.
Requirements
Bachelor’s degree in Marketing, Data Analytics, Statistics, or related field.
Minimum 4–6 years of experience in marketing analytics and campaign reporting.
Familiarity with marketing automation tools such as AJO, Marketo, and AEM preferred.
Strong analytical and quantitative skills with deep understanding of campaign attribution and performance metrics.
Skills
Excellent communication and storytelling ability—able to convey insights clearly to non‑technical audiences.
Strong attention to detail, accuracy, and data integrity.
Ability to work independently and collaboratively across cross‑functional teams.
Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.
For More Information Website: www.shrm.org
Equal Opportunity Employer SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). Inclusion, equity, and diversity are fundamental to our vision of building a better workplace and better world. We embrace and celebrate diverse experiences, perspectives, and cultural backgrounds.
Application Reminder Referrals increase your chances of interviewing at Utah SHRM by 2x.
#J-18808-Ljbffr