MERU
Director, Marketing & Business Development
Join MERU as a
Director, Marketing & Business Development . MERU is a values‑driven, impact‑oriented team dedicated to fixing companies. We provide advisory services and data analytics support to middle‑market companies ($50M – $2B in annual sales), and our clients include private equity firms, credit funds, investment banks, and law firms. MERU was founded by professionals from Alvarez & Marsal and McKinsey and has seen rapid growth in the eight‑plus years since its founding.
The MERU Way & Valuing Our Team When you join MERU, you will help our clients solve their most pressing problems, supported by a team that challenges you, supports you, and inspires you. We do not silo people into one functional area; instead we provide training in all MERU services to develop well‑rounded leaders. Personal time is valued – we travel only when necessary to respect your life.
Role Overview As the Director of Marketing & Business Development at MERU, you will shape how our brand shows up in the market and deepen trusted relationships with clients and partners. This senior role blends marketing strategy, business development enablement, and client relationship cultivation.
Director, Marketing & Business Development Job Responsibilities
Define and execute an integrated marketing strategy that positions MERU as a trusted partner in professional services
Partner with firm leadership to develop thought leadership, campaigns, and brand assets that resonate with private equity and C‑suite audiences
Ensure consistency and excellence across all channels, from digital to events to client touchpoints
Identify growth opportunities in target markets, industry sectors, and with the firm’s key relationships
Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
Develop CRM, pipeline, and market intelligence practices that support firm‑wide growth
Partner with firm leadership and service line groups to drive client acquisition and retention of key accounts
Collaborate with firm professionals on client targeting, cross‑selling, and relationship management initiatives
Support proposal development, pitch materials, and client presentations
Oversee creation of high‑impact content (articles, case studies, newsletters, events) tailored to target audiences
Guide digital presence and implement the firm’s digital marketing strategy (website, LinkedIn, SEO/SEM) to ensure visibility and inbound engagement
Measure and report campaign effectiveness, using insights to refine tactics and drive ROI
Lead firm‑wide campaigns, initiatives, and events to increase visibility and client engagement
Director, Marketing & Business Development Job Qualifications
10+ years of experience in marketing, business development, or client strategy roles, preferably in professional services
Proven track record in high‑touch, trust‑based, low‑volume sales/relationship environments
Strong strategic thinking skills with hands‑on execution ability
Excellent writing, communication, and presentation skills
Familiarity with CRM systems, marketing automation, and digital campaign tools
Skilled at managing multiple stakeholders and priorities in a fast‑moving environment
Success at managing and mentoring junior team members or external resources as needed
Ability to work closely with partners, service line leaders, and cross‑functional teams to align marketing and business development efforts
Willingness to work full‑time in MERU’s Atlanta (preferred) or New York City offices, with
Authorization to work in the United States
Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
Background working with senior decision‑makers (CFOs, investors, boards)
Comfort with Salesforce, Pardot, Marketo, or similar platforms
Event design and execution experience (from executive roundtables to large conferences)
A genuine interest in professional services and growth strategy
Equal Opportunity Employment It is MERU’s policy to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age or disability or any other non‑merit based factor in accordance with all applicable laws and regulations.
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Director, Marketing & Business Development . MERU is a values‑driven, impact‑oriented team dedicated to fixing companies. We provide advisory services and data analytics support to middle‑market companies ($50M – $2B in annual sales), and our clients include private equity firms, credit funds, investment banks, and law firms. MERU was founded by professionals from Alvarez & Marsal and McKinsey and has seen rapid growth in the eight‑plus years since its founding.
The MERU Way & Valuing Our Team When you join MERU, you will help our clients solve their most pressing problems, supported by a team that challenges you, supports you, and inspires you. We do not silo people into one functional area; instead we provide training in all MERU services to develop well‑rounded leaders. Personal time is valued – we travel only when necessary to respect your life.
Role Overview As the Director of Marketing & Business Development at MERU, you will shape how our brand shows up in the market and deepen trusted relationships with clients and partners. This senior role blends marketing strategy, business development enablement, and client relationship cultivation.
Director, Marketing & Business Development Job Responsibilities
Define and execute an integrated marketing strategy that positions MERU as a trusted partner in professional services
Partner with firm leadership to develop thought leadership, campaigns, and brand assets that resonate with private equity and C‑suite audiences
Ensure consistency and excellence across all channels, from digital to events to client touchpoints
Identify growth opportunities in target markets, industry sectors, and with the firm’s key relationships
Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
Develop CRM, pipeline, and market intelligence practices that support firm‑wide growth
Partner with firm leadership and service line groups to drive client acquisition and retention of key accounts
Collaborate with firm professionals on client targeting, cross‑selling, and relationship management initiatives
Support proposal development, pitch materials, and client presentations
Oversee creation of high‑impact content (articles, case studies, newsletters, events) tailored to target audiences
Guide digital presence and implement the firm’s digital marketing strategy (website, LinkedIn, SEO/SEM) to ensure visibility and inbound engagement
Measure and report campaign effectiveness, using insights to refine tactics and drive ROI
Lead firm‑wide campaigns, initiatives, and events to increase visibility and client engagement
Director, Marketing & Business Development Job Qualifications
10+ years of experience in marketing, business development, or client strategy roles, preferably in professional services
Proven track record in high‑touch, trust‑based, low‑volume sales/relationship environments
Strong strategic thinking skills with hands‑on execution ability
Excellent writing, communication, and presentation skills
Familiarity with CRM systems, marketing automation, and digital campaign tools
Skilled at managing multiple stakeholders and priorities in a fast‑moving environment
Success at managing and mentoring junior team members or external resources as needed
Ability to work closely with partners, service line leaders, and cross‑functional teams to align marketing and business development efforts
Willingness to work full‑time in MERU’s Atlanta (preferred) or New York City offices, with
Authorization to work in the United States
Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
Background working with senior decision‑makers (CFOs, investors, boards)
Comfort with Salesforce, Pardot, Marketo, or similar platforms
Event design and execution experience (from executive roundtables to large conferences)
A genuine interest in professional services and growth strategy
Equal Opportunity Employment It is MERU’s policy to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, sex, sexual orientation, family medical history or genetic information, political affiliation, military service, pregnancy, marital status, family status, religion, national origin, age or disability or any other non‑merit based factor in accordance with all applicable laws and regulations.
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