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IPG Media Brands

VP, Data Management & Visualization

IPG Media Brands, New York, New York, us, 10261

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Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47B in marketing investment globally on behalf of its clients across its full‑service agency networks UM, Initiative and Mediahub and through its award‑winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. Clients include many of the world’s most recognizable brands across automotive, personal finance, consumer goods, pharma, health, entertainment, financial services, energy, gaming, e‑commerce, retail, hospitality, food, fashion and beauty. The company employs more than 18,000 professionals in over 130 countries.

Position Summary As Vice President, Data Management & Visualization, you will lead end‑to‑end data flow and reporting programs across a major client portfolio. This includes overseeing data collection, aggregation, QA, anomaly detection, processing, and visualization, while shaping data strategy for the broader business. The role combines thought leadership, technical expertise and people management, serving as a trusted consultant to senior clients and internal stakeholders and driving innovation in data practices across Mediabrands.

Key Responsibilities

Strategic Leadership:

Lead end‑to‑end data flow and reporting programs, setting vision, defining processes, and ensuring scalable solutions across multiple client portfolios.

Client & Stakeholder Engagement:

Serve as the senior data consultant for clients, internal leaders and external partners; communicate with clarity and authority at all levels including C‑suite.

Team Leadership:

Manage, mentor and inspire a multi‑level team (onshore and offshore), ensuring alignment, growth and consistent delivery of high‑quality outputs.

Consistent Processes:

Establish and enforce standardized data practices across Mediabrands clients.

Campaign Naming Conventions:

Define and drive adoption of consistent campaign naming structures to improve cross‑channel reporting and analysis.

Data Integration:

Oversee preparation and integration of diverse datasets, including first‑party and non‑standard digital inputs, into reporting and analytics workflows.

Data Quality & Anomaly Detection:

Implement frameworks and governance for QA, validation and anomaly detection across all reporting and dashboards.

Media Platform Knowledge:

Campaign Management: CM360, DSPs.

Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.

Search: SA360, Bing, Google Ads.

Required Skills

Technical Expertise:

Advanced understanding of data flow across APIs, databases and BI tools.

Deep experience in visualization and dashboard creation; Tableau preferred.

Strong BI tool proficiency (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred.

Advanced database knowledge (Snowflake preferred).

Campaign & Data Governance:

Expertise in campaign naming conventions and ensuring consistency across platforms.

Strong track record in data quality assurance and anomaly detection.

Leadership & Communication:

Proven ability to manage large teams across levels and geographies.

Skilled in delivering feedback, providing guidance and ensuring collaboration in complex stakeholder environments.

Ability to translate business requirements into actionable technical roadmaps.

Desired Skills & Experience

10+ years of experience in agency or client‑side digital media, data management or media analytics.

Strong presentation development and delivery skills.

Excellent written and verbal communication.

Demonstrated ability to influence, engage and develop colleagues (direct and indirect reports).

Experience driving innovation and implementing scalable data/reporting solutions at enterprise scale.

We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We take pride in our responsibility to our clients, communities and each other, embracing differences and recognizing the unique value each of us brings.

Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits. To support your personal needs and well‑being, you will receive discretionary time off days and company‑wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.

Employment Transparency It is the policy of Mediabrands, division of Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability or any other basis prohibited by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity.

For applicants to jobs in the United States: If you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47B in marketing investment globally on behalf of its clients across its full‑service agency networks UM, Initiative and Mediahub and through its award‑winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport and the IPG Media Lab.

Salary Range $160,000 — $190,000 USD

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